GTIN for Google Shopping in Shopify

How to create a GTIN for Google Shopping in Shopify?

If you’re selling products on Google Shopping, you must create a GTIN (Global Trade Item Number). A Global Trade Item Number (GTIN) is a unique and internationally recognized ID for a product.  

Shopify Google Shopping Feed

A GTIN is a unique identifier for trade items that helps retailers and businesses track and manage their inventory. 

If you’re unfamiliar with GTINs, now is the time to learn about them. In this article, we’ll show you What GTIN is & how to create a GTIN for Google Shopping in Shopify.

What is a GTIN?

What is GTIN

A GTIN (Global Trade Item Number) identifies products in the supply chain. GS1 was developed in 2002 and has become an industry standard. It tracks shipments throughout the manufacturing process, from raw materials to finished products. This allows businesses to better manage their inventory, minimize disruptions, and identify issues quickly.

GTINs are often printed on the packaging or included with shipment paperwork, making them easy for suppliers and customers to use. By using GTINs, retailers can ensure that the correct product is being sent where it’s needed most – increasing Accuracy and efficiency across all stages of the supply chain!

Where can I find a GTIN?

Where can i find GTIN

A GTIN will appear next to the barcode on your product’s packaging or book cover. To help google classify and display your products, provide GTINs in your google shopping feed or product data using the GTIN [gtin] attribute.

Types of GTINs

GTINs vary depending on the product and where you will sell it. The following GTINs might be found in the market:

  • UPC (in North America / GTIN-12): 12-digit number
  • EAN (in Europe / GTIN-13): 13-digit number
  • JAN (in Japan / GTIN-13): 8 or 13-digit number
  • ISBN (for books): 13-digit number
  • ITF-14 (for multipacks / GTIN-14): 14-digit number

Benefits of adding GTIN 

The GTIN is the standard for trade items worldwide and is a crucial part of the GS1 System. GTINs provide a unique, worldwide standard for product identification that allows trading partners to efficiently and effectively manage information about products.

This aids in executing supply chain activities and boosts business intelligence by allowing accurate product information to be shared among trading partners.

  • Helps in e-commerce:- GTIN streamlines the international flow of trade items and data necessary for e-commerce.
  • It enhances compatibility:- GTIN instills trust in businesses to deal with goods and services with compatible product identification by building confidence throughout all sectors.
  • Promotes Accuracy:- In warehouse shipping, receiving, hospital, and other situations, the GTIN is captured. It’s critical for maintaining accurate stock control and order fulfillment.
  • GS1 Global Data Synchronization Network:- Using GTIN, users may manage product information using the GDSN. The GDSN provides a consistent, automated technique for product information management that boosts data accuracy and cuts expenses by ensuring that product data is identical across supply chain partners.
  • Helps in Simplified supply chain management:- GTIN improves supply chain collaboration by identifying particular items and moving related information, which helps improve business interactions. 
  • Helps in data quality improvisation:- GTIN improves product information consistency among supply chain partners, which helps to improve information quality. Internal and external business processes are both benefited from this.

Why do I need GTINs for Google Shopping?

Google uses unique product identifiers (UPI) to identify products regardless of who sells them for it to understand which products you’re selling. GTINs and MPNs are the data points that Google uses. Your items will not be seen in Google Shopping unless you include GTINs.

For your goods to be visible in google shopping, they must first pass Google’s approval.

You must submit the following information for your feed to be approved:

Option 1: A brand name and the Manufacturer Part Number(MPN)

Option 2: A GTIN (Global Trade Item Number) and Brand. 

Shopify Google Shopping Feed

Where can I add the GTIN in Shopify?

Here are the steps to add GTIN in Shopify-

Step-1:- Log into Shopify admin -> navigate to ‘Products’ → ‘All Products.

Add GTIN in Shopify

Step-2:-Click on the product you want to add a GTIN.

Step-3:- You can add GTIN and SKU in two different ways here:

Option-1: Add the GTIN to the inventory section in the Shopify Admin products interface.

Add GTIN in Inventory Section

Option-2:- Add the SKU or Barcode number in the product interface.

Add SKU in Shopify

How to Fix the “Missing Value [GTIN]” Error?

How to Fix Missing Value GTIN Error

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Step-1:– Sign in to your Merchant Center account to see the affected products.

Step-2:- On the navigation menu, choose “Diagnostics” and under “Products.”

Product Diagnostics in Google Merchant center

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Step-3:- To determine current problems affecting your products, go to the Item Issues tab.

Step-4:- Provide valid GTIN values for your goods which has missing value and resubmit the product data.

Step-5:-Next, ensure that the problem isn’t still mentioned on the Diagnostics page by checking to see if it’s resolved.

(Note- It may take some time for your changes to be reflected on the Diagnostics page.)

How to Fix – Invalid value: GTIN [gtin] Error?

Here are the reasons for “Invalid Value: GTIN[gtin] Error”:

  • You should provide an internationally recognized unique identifier for this product. If the identifier is unavailable, leave it blank.
  • The error-“Invalid value: GTIN [gtin]” occurs because –
  • The GTIN [gtin] attribute has one or more of your invalid values
  • The value contains characters that don’t have a number, an incorrect checksum or uses styling that doesn’t match the standard GTIN types, which leads to this mistake.
  • Some other products might already have the GTIN mentioned.
  • This problem may also occur if you’ve supplied a GTIN reserved for coupons, bulk offers, or other restricted categories or if you’ve supplied a value for the GTIN [gtin] attribute but the item doesn’t have one.
  • Until you provide a valid GTIN value or delete invalid attributes from the attribute field, your offers will be declined. You can generally find the GTIN on the packaging if your product has a barcode.
  • See the GTIN Validation Guide for more information on GTIN validation.

To fix this issue, do the following

Step-1:- Sign in to your Merchant Center account.

Step-2:- Select ‘Diagnostics’ under ‘Products’ Section.

Fix GTIN related Issues

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Step-3:- To get a list of current problems affecting your goods, click the “Item Issues” tab.

Step-4:- Make sure each product uses a proper GTIN by searching your product data for ‘Invalid Value: GTIN’ products (using the ID). The GTIN [gtin] attribute field should be sure to eliminate any invalid values.

Step-5:- Resubmit your product data after you’ve updated it.

Step-6:- Next, ensure that the problem is no longer mentioned on the Diagnostics page by checking to see if it’s been resolved.

(Note- It may take some time for your changes to be reflected on the Diagnostics page.)

What if you don’t have a GTIN? How to create a GTIN for your product?

If you do not have GTIN, you can get it by following ways. You may do it in various ways, but all of them take a long time.

  • On the GS1 website, you may obtain a permission letter from the barcode owner. Your product is authorized to utilize the code, according to this letter. This may or may not work, depending on your luck.
  • You may buy UPCs right from GS1, but this is expedient and isn’t a one-time payment. Every year, SG1 charges a license renewal fee. This isn’t good for your company’s sales.
  • You can make a GTIN check if your product has a GS1-approved barcode. You may utilize it to list your items if it does.
  • A GTIN exemption is also available to those who apply. (on amazon too)

Frequently Asked Questions:

Is GTIN required for Google Shopping?

Yes, GTIN is a required field for the Google Shopping data feed. shopify gtin, As of October 2018, all product listings on the web must include a unique GS1 identity (GTIN) to help facilitate automated price matching by retailers and improve purchase accuracy.

How to Fix the “Missing Value [GTIN]” Error?

The “Missing Value [GTIN]” error occurs when a product has a GTIN but does not have a corresponding product code.

– To fix this error, you must update the product code and the GTIN.

– The product code is a nine-digit number that uniquely identifies a product.

– There can be a few reasons why the “Missing Value [GTIN]” error may appear on certain product details pages.

One common cause is due to incorrect encoding of the product’s barcode. shopify google shopping variants, To resolve this issue, you must correct any errors caused by incorrect encoding and then update your database tables accordingly.

How to Fix – Invalid value: GTIN [gtin] Error?

There could be a few reasons why the GTIN [gtin] value might be invalid. Some of the most common reasons include:

– The GTIN number is missing or incorrect.

– The GTIN number is in the wrong format.

– The GTIN number is already in use.

The first thing is to ensure that the GTIN number is accurate and up-to-date. shopify not sending gtin to the merchant center, You can use GS1 Online Solutions services or search for the correct GTIN number on Google or any other online source.

What is the differentiation between GTIN and barcode?

GTIN (Global Trade Item Number) is an eight or 13-digit number that uniquely identifies a product. It can be used to track inventory and minimize fraud. A barcode is simply a series of black and white stripes found on most packaged items, consisting of bars and spaces, and is a machine-readable representation of numerals and characters. When scanned by a scanner, the barcode converts the image into coordinates that allow quick identification of the item in question.

Shopify Google Shopping Feed


Most of the time, it is difficult to connect a GTIN with products from different categories. That’s why we have provided you with the complete guide for creating and managing GTIN in Shopify, which works for all online stores. 

Follow this step-by-step guide, and we hope you know everything about GTIN, like- what GTIN is, why to use it, how to fix errors in GTIN and how to add it to Shopify. 


Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.