You’ll need to optimize your Google Shopping feed to increase your online store’s visibility and drive more traffic to your website. This blog will show you how to get keywords for Google Shopping feed using the app to improve your store’s visibility and bring in more customers.

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How to get keywords for Google shopping feed automatically?

With the AdNabu app, you can improve your product ranking in Google searches by using our keyword suggestion feature directly from Google Ads. This program provides detailed information on the best keywords for your product listings based on the user’s search history.

How to get keywords for Google shopping feed

This app allows you to input product information, and then the app will automatically generate keywords for you. This can be very helpful when choosing the right keywords for your listing and improving click-through rates (CTRs).

How to get keywords for Google Shopping Feed (2022)? You can also add these keywords to your Google Merchant Center account to use them when promoting your products on Google and other search engines.

Additionally, the google shopping feed app by AdNabu also allows you to track how well each keyword performs over time. This information can help you decide which keywords are worth pursuing further and which ones might be better off abandoned altogether.

How to get keywords for Google Shopping Feed?

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So, if you’re looking for ways to increase sales and reach new consumers through Google Shopping, then AdNabu’s Google shopping feed app should be at the top of your list!

Step 1:

Click on the Product you want to optimize.

How to get keywords for Google shopping feed  2022

Step 2:

Click on the “Edit in AdNabu” tab.

How to get keywords for Google shopping feed AdNabu Screen

Step 3:

Click on the “Keyword Suggestions,” and you will be suggested the top 10 keywords by google.

Keyword suggestions - How to get keywords for Google shopping feed

You can use these top keyword suggestions to include them in your product title or description just to improve all different product performances in Google shopping.

What are keywords in Google shopping feed?

Keyword suggestion - How to get keywords for Google shopping feed

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Keywords in the Google shopping feed are the generic search term you use to target specific shopping ads toward people looking for what you have to offer. The more relevant and accurate your keywords, the more likely people will find what they’re looking for when using Google Shopping.

For example, if you type “cold climates” in your search engine, all cold weather ads will appear in your Google shopping feed. 

The keywords in the Google shopping feed are determined by your business’s performance within the SERPS. If you’re ranking well for specific keywords, those terms will be shown to consumers when they search for products on Google. 

To gain visibility and improve your chances of appearing in shoppers’ feeds, target high-traffic keyword phrases across all your marketing materials and content. You can easily do this using the Google shopping feed app by AdNabu.

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All you have to do is install the Google shopping feed app by AdNabu You just have to install the app, and the app will suggest to you different keywords relevant to your product which you can use in your product title and description for better reach. This app does it automatically and without any errors.

Why do you need to optimize your Google shopping feed?

Google Shopping is the world’s largest search engine, and it is used to find information on products that people are looking for. How Google finds this information is through your feed or channel of content, you publish about your Shop with google product pages. This includes both online and offline shopping.

Optimizing this feed can increase the chances of finding products that meet your needs and nudging you in the right direction if you need further convincing about a product or service.

Google Shopping optimization - How to get keywords for Google shopping feed

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There are several ways to optimize your Google Shopping feed: keyword research, content marketing, ad targeting, and cross-device tracking. Each approach has its strengths and weaknesses, so choosing the method(s) that will work best for you based on your specific goals (traffic generation/optimization; improved customer engagement; increased conversion rates) is essential.

Reason # 1:

Improving your Google shopping feed can be a powerful way to increase your products’ visibility and sales. When you optimize your feed, you can automatically include accurate product info such as product title, pricing, availability, shipping time & cost, correct item dimensions, and ratings in the search results for specific keywords. This allows consumers to quickly and easily find the best products for their needs, whether they’re looking online or in-store.Β 

Google Shopping Keywords - How to get keywords for Google shopping feed

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You can also connect with customers with similar interests through social media channels like Facebook, Instagram, or Twitter.

Reason # 2:

Optimizing your Google shopping feed ensures that your products appear first in search results and relevant pages. 

This is important because it increases your store’s conversion rates, revenue, and traffic.

It’s also beneficial for marketing as it allows you to target ads specifically toward customers looking for what you have to offer.

Reason  # 3:

By optimizing your feed, you can improve the ranking of your products on search results pages (SERPs) so that you can ensure that the products that appear first in SERPS are those that match your interests and purchase patterns.

Google Shopping Keywords screen - How to get keywords for Google shopping feed

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Reason  # 4:

Optimizing your shopping feed can improve your Shopify store’s performance and increase the chances of selling more products. 

Optimize google shopping feed - How to get keywords for Google shopping feed

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This is because when shoppers view your product listings on search engines, they are likely to find what they’re looking for faster and make a purchase sooner.

Reason # 5:

Apart from this, optimized feeds also help to lower customer acquisition costs (CAC), as more customers are likely to convert into paying customers when they see relevant product ads on search engines. 

Attract customers - How to get keywords for Google shopping feed

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Overall goal? To ensure that shoppers have easy access to the information they need when searching for specific products online – whether those shoppers are looking at a desktop computer or smartphone terminal.

So don’t forget: Optimizing your Google Shopping feed is one of the essential steps toward building a better online presence and increasing revenue!

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What are the Different ways to optimize your Google shopping feed?

Google Shopping is one of the essential parts of your online marketing arsenal, and optimizing your Data feed can drive more traffic to your store and increase sales.

Generally speaking, there are two ways to optimize your shopping feed: by using organic or paid methods.

Ways to optimize google shopping feed - How to get keywords for Google shopping feed

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1) Organic optimization refers to improving your site’s ranking based solely on quality content.

2) Paid Optimization involves paying for higher rankings (which may be more difficult).

However, either option provides benefits, including increased traffic and conversion rates from visitors who click through links in your content onto specific merchant pages or product listings.

There are a variety of ways to optimize your Google shopping feed, including adding product descriptions that are accurate and helpful, using rich snippets for featured products, creating attractive product images with good contrast and brightness levels, and using AMP pages for faster loading times (for mobile devices), tagging items correctly. Hence, they show up in related searches, set up PPC campaigns for paid advertising on Google (and other relevant channels), place search ads strategically around the web, and monitor click-through rates (CTR) on ads to measure their effectiveness.

The best and easiest way is to optimize your shopping feed with the Google shopping feed app. With the AdNabu app, you do not need to write text ads that you use for search campaigns. In the Google shopping feed app, the shopping ads are generated automatically in a few clicks and without any errors.

There are a few best practices that you need to do when optimizing your feed: 

Best practices - How to get keywords for Google shopping feed

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1) Ensure all the information about your specific product is included, including title, description, images, SKUs, etc.

2) Use positive keywords throughout the content so that it appears in search engine results. 

3) Add custom labels, color, pattern, gender, size time, and other attributes to your feed.

How to get keywords for Google shopping feed

4) Check for typos and grammar mistakes – these can lead people away from clicking through to buy items. Overall, keeping an optimized Google Shopping feed will help increase sales while providing better customer service.

5) You also want to ensure that you have clear title tags, so shoppers know exactly what they’re viewing.Β 

6) Make sure to list all available discounts and promotions so buyers know what they’re getting into.

7) Make sure that the content featured on your page is original and engaging. This will help attract more visitors who want to learn more about your offer. 

Google shopping feed - How to get keywords for Google shopping feed

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8) Try to add items from individual Product categories (like electronics or home goods) as “Favorites.” This will make them easier to find when browsing through search results or recommendations in the future.

Increase sales from google shopping

Are you worried about how to do these things? All you have to do is install a Google shopping feed App by AdNabu. The app will do all the required optimization for your Google shopping feed automatically with few clicks and no errors.

FAQs on How to get keywords for Google Shopping Feed

How do I set up Google keywords?

Setting up Google keywords is essential if your website ranks higher in search engines. Using relevant and targeted keywords can improve your site’s visibility and draw more visitors. The Google Shopping Feed app by Adnabu allows you to set up keywords for your business efficiently. To do this, open the Google Shopping Feed app and sign in. Then click on the product you want to add keywords for. Now click on Edit with AdNabu tab, and from there, click on the keyword suggestions, and you will be shown the top 10 keywords related to your product. You must select the relevant keyword and use it in your product title and description for better reach.

How do I add keywords to the Google Shopping campaign?

To run a google shopping campaign, a proper google shopping campaign structure is required, which makes the most of your best-selling products and search queries.

Adding keywords to your Google Shopping campaign is a straightforward process that can be done in just a few minutes. All you need to do is install the AdNabu app, i.e., the Google shopping feed app. There you will be suggested with different keywords according to your product details.

You can add keywords from those top 10 suggested keywords you want to target with your ads. Once they are added, ensure they are included in both the ad copy and Landing Pages.

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How can I improve my Google Shopping campaign?

There are a few things that you can do to improve your Google Shopping campaign, including keyword research and testing, bidding, and effective use of images.

One of the best ways to improve your Google Shopping campaign is to focus on relevant keywords to your product or service. This can be done through the Google Shopping feed app by AdNabu, which will help you with keyword suggestions. It will also help you to identify potential search terms and phrases that might be valuable for your customer journey. When creating your product listing, ensure high-quality images that showcase the features and specifications of your product. You also want to ensure enough information is included in the seller profile, so buyers know all they need about you and what they’re buying.

How do I increase my ranking on Google Shopping?

Google Shopping is a great way to increase the sales of your product or service online. Optimizing your feed for search engines, you can improve the ranking of your store on Google and attract more customers by creating high-quality content and images. You can use the Google Shopping feed app by AdNabu to optimize your feed. You just have to install the app, and it will work automatically.

By correctly optimizing your feed, you will be able to promote products across all of your channels (including YouTube, Instagram, Google Ads, Google shopping ads, search ads, etc.), reach a broader audience in a more targeted manner, and capture more clicks through better ad targeting.

Does Google Shopping Use keywords?

Yes, Google Shopping uses keywords to help you find the products you are looking for. By including relevant keyword(s) and neglecting negative keywords in your product descriptions and search engine optimization (SEO), you can effectively increase traffic to your store.

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Conclusion

After reading our blog, we hope you know the steps to get quality keywords for your Shopify. It’s time to make use of them! Ensure all content is high-quality and well-optimized to not compromise on conversions.

Following our tips, you can now confidently start getting traffic from search engines through customized google shopping feed ads. Feel free to contact us if you need help setting up your ads.

Author

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.