Multi language feed for google shopping

How to Create Multilanguage Google Shopping Feed For Shopify Stores?

Retailers all over the world are racing the marketing world with the single intention of building their business and staging their brand at an international level. Multiple strategies have been cued to achieve these business targets, but the Multi-language feed stands prominent in the list.

Shopify Google Shopping Feed

What is the Multilanguage google shopping feed feature?

If you are planning to sell your products Internationally or if you are already into international marketing, then the Multilanguage google shopping feed feature is an apt marketing strategy for building your business further. 

This feature will exclusively showcase your products to different nationalities in the native language and other foreign languages in your Google Shopping Ads.

Installing a Multi-language feature in your online store is easy.  There are hundreds of multi-language feature apps in the market that could help you translate your product information into multiple languages of your choice. However, your Google shopping feed requires a primary language, and the ads showcased on google are displayed in the same primary language.

Shopify Google Shopping Feed

You can also create separate feeds for each language you choose. Since this is a manual inputting task, you need to make sure to input the correct countries in the feeds and pair them with relative native languages. You can refer to the country and language pair mentioned in Google for accurate and easy feed creation.

Our Multi-language feed feature in the Easy Google Shopping App is easy to use and helps you create multiple feeds for multiple languages. The user-friendly feature makes it easier for consumers all over the world to search the content and infer the product information in their preferred languages. This also automatically improves the reach and increases the conversion rates.

Benefits of multilanguage Google Shopping feed feature  for your Shopify store

1. Increased Reach: Aforesaid, the multi-language feature enables customers all over the world to view your product information in their preferred languages. Thereby increasing the reach of your site and multiplying the conversion rates.

2. Multi-language query: Creating answers to the most frequently asked questions in multiple languages ensures to increase the reach of your product and site to more people globally. More people tend to understand your product better and get all their doubts regarding the product clarified successfully. This boosts your reach and increases your sales instantly.

3. Reduces Bounce rates:  Offering your products and website content in multiple languages reduces the probability of visitors skipping your content after viewing only one page of your site. More people incline towards buying your products when you market the products in multiple languages.

4. Improves Conversion rates: When people from distinct nationalities understand your site content and products available, they are more likely to shop your products and help in increasing the conversion rates.

5. Competitive advantage: Not only does the multilanguage feature reach your products to potential customers, but it also helps you stay in the competition among retailers marketing similar products. This competitive behavior helps you to establish your brand and products on the online platform in an improved manner.

6. Improves SEO results: When you produce your content and products in multiple languages with relevant keywords and other SEO requirements, it automatically boosts your page and shows your products at the top of the search results in all the chosen countries.

Shopify Google Shopping Feed

How to use the Multilanguage google shopping feed feature in Nabu Google Shopping Feed App?

Our Easy Google Shopify app’s Multi-language feature is simple to set up. There are a few settings to be enabled manually, after which our app will take over and do the final hocus-pocus on its own. Let’s learn how to enable the multi-language feature in the Google Shopping app in detail.

What steps should be followed to use the Multi-language feature?

Here is a detailed guide on how you can use the Multi-language feed feature in the Easy Google Shopping Feed app.

1. log in to Your Shopify store.

2. Click on the “Apps” menu on the sidebar.

Multilanguage google shopping feed

3. Select the “Google Shopping feed” App from the list of installed apps.

AdNabu Google Shopping feed App

4. Go to the “Settings” and go to the “feed” option to select your target countries.

Select Feed Settings - Multilanguage google shopping feed
Select Target Countries - Multilanguage google shopping feed

5. From the Multi-language feed, option, and enable multi-language feed and select languages. 

Enable Multilanguage feed in Google Shopping Feed
Verify the countries and Languages for Multilanguage google shopping feed

6. Now your feed is created you can verify it from the products menu.

Check Multilanguage google shopping feed

7. Click on the Update Feed button to send your multi-language feeds to your google merchant center.

Update your Feed to Google Merchant center

The multilanguage google shopping feed feature is one of the most important features a Shopify business should not miss and it can be easily enabled in the Shopify store! Therefore, try this feature out in your Shopify business and check the results out for yourself!

Shopify Google Shopping Feed

Further readings on Google Feed 

  1. How to Troubleshoot your Google Shopping feed?
  2. What are the Requirements for the Google Shopping feed?
  3. Tips to Optimize Your Google Shopping Feed
  4. How to create the correct Feed for multiple countries?
  5. Google Shopping Feed Guide.

Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.