Your product data determines how easy it will be for Google to display them when any customer searches for similar products and how well your ads perform.
Product Specific Recommendations – Google Shopping Feed App
For high-performing shopping campaigns, you need to provide accurate, high-quality, and relevant product data. To create a strong set of product attributes for the best results for your campaigns.
Product attributes are the various data points that help in describing the product. Some attributes have standard accepted values such as “condition” or “availability” of the product.
Other attributes can be filled by you as per your choice and values. An accurate description of your product or items by using the various required and suggested product attributes helps the users in easy searching and finding of your products.
Google Shopping feeds are the easiest way to make your products available to a larger section of customers. You can upload your product details on the Google Merchant feed to make your products available to show on Product Specific Recommendations Google Shopping.
Table of Contents
What are product-specific recommendations in AdNabu’s easy shopping feed app?
Each product in your store is given a score out of 100. The scores are calculated on the basis of the best practices followed by your product attributes as given by Google.
The higher the product score, the better the chances for your product to perform well in Google shopping ads.
These scores are based on multiple products attributes available in Google Merchant Center and also help in improving the performance of SEO.
You can directly upload your product data to Google Shopping ads using the Easy google shopping feed app or send it in an acceptable feed format Product Specific Recommendations manually.
Product attributes that show recommendation
1). Title
The title is the name of your product. When a customer searches for a product on Google, the Google shopping feed matches their search term with available product titles and shows them relevant products.
Be sure to include important or engaging attributes such as your brand name, gender, color, size, personalization options, design, pattern, etc at the beginning of your product title.
Optimizing your product title is necessary as there are no exact matches with the search query. Google algorithm uses your product title broadly to match the customer search query keyword.
Therefore, it is essential to provide the most relevant details in your product title so that Google can match it to the customer’s search queries efficiently and improve your ad performance.
To arrive at the score for the Title attribute, your entered Title value is used for some tests. You can find the title values, tests, and scores under the “full analysis” tab.
2). Description
Your product description should accurately describe and match your product. It should be the same as on your landing page. Be sure to not include promotional text in your description or gimmicky language. Only include information about your product.
To arrive at the score for the Description attribute, your entered Description value is used for some tests. You can find the Description values, tests, and scores under the “full analysis” tab.
3). Google Product Category
You can mention the most relevant Google-defined product category when listing your product. Including the specific category makes it easier for Google to show it when a customer searches for an item of the same category.
To arrive at the score for the Google Product Category attribute, Product Specific Recommendations your entered Google Product Category value is used for some tests. You can find the Google Product Category values, tests, and scores under the “full analysis” tab.
4). Product Type
Product type is the category that you want or mention for your product type. Be sure to include the full product category such as gender, etc.
To arrive at the score for the Product Type attribute, your entered Product Type value is used for some tests. You can find the Product Type values, tests, and scores under the “full analysis” tab.
5). Promotion Ids
Promotion Ids are the identifiers that allow you to match your products to Merchant promotions. When listing the promotion ids use unique Ids and submit the same promotion id in your promotion data and product data.
To arrive at the score for the Promotion Ids attribute, your entered Promotion Ids value is used for some tests. You can find the Promotion Ids values, tests, and scores under the “full analysis” tab.
6). Images
Always provide high-resolution and original images of your product that match your product description. Appealing images help in creating desired impressions to improve your product performance.
To arrive at the score for the Images attribute, your entered Image value is used for some tests. You can find the Images values, tests, and scores under the “full analysis” tab.
7). Gtin
Gtin is the Global Trade Item Number assigned to a product. It is required for a manufacturer to submit Gtin for all their products. Gtin helps your shopping ads to present in relevant places and improves your ad performance.
To arrive at the score for the Gtin attribute, your entered Gtin value is used for some tests. You can find the Gtin values, tests, and scores under the “full analysis” tab.
Conclusion
The important aspect of successful Google Shopping Ads campaigns is to have accurate product feed values. Optimizing your product feed data is an effective and powerful way to improve your Google Ad performance with more sales and a high conversion rate. With the AdNabu Easy Shopping feed app’s Product Specific Recommendations feature you can do this as easily as possible.
Further readings on Google Feed
- How to Troubleshoot your Google Shopping feed?
- What are the Requirements for the Google Shopping feed?
- Tips to Optimize Your Google Shopping Feed
- How to create the correct Feed for multiple countries?
- Google Shopping Feed Guide.
