Shopify is a platform that needs no introduction in the eCommerce store. With over 36% growth yearly, it is one of the leading platforms for brands, startups, and businesses of every shape and size. 

While Shopify is a great platform that helps you execute all your business operations using world-class integrations, even this platform has its limit. Previously, Shopify would fail to allow comprehensive information over stores. 

However, things have changed with the introduction of Meta fields over Shopify. 

Guess what? It allows you to add more attributes to your eCommerce store without worrying about character limits. 

Sounds exciting, right! Let’s have a look at what meta fields are

What are Meta Fields in Shopify?

One of the relatively new additions to the list of features over Shopify, Meta fields, allows users to add new information levels to their stores. This new attribute will enable users to add unique data to objects, products, or different customers, allowing you to add functionality to the platform. 

Meta fields will allow you to add new information fields to items, enabling you to provide more data about your business, customers, or products. 

Interestingly, Shopify’s new feature has good news for eCommerce stores that are developed from Custom templates. In such a situation, the new meta fields feature makes it easy for shop owners to handle and manage all the different aspects of their marketing simultaneously, which is usually a mundane task without those fields. 

Further, these fields also increase your eCommerce store’s efficiency by allowing you to add a new description at multiple levels, either on the blog, customers, products, or any relevant pages. 

Still confused with Shopify Meta Fields. Let’s try again, but this time with an example!

Let’s consider an instance where you are the owner of an apparel store that deals with exclusively tailored products; when you deal with such clothing materials, won’t you want to add specific instructions – Say around washing or ironing the cloth.

Yes, this is where the Shopify Meta title comes to play. You can easily use it to define your products better and add product descriptions like ‘machine wash preferred, ‘Use lukewarm water for washing,’ type of fabric used, available colors, etc. You can easily use the meta titles to add these customized pieces of information to your store’s product offerings. 

Further, you can also use the Shopify Meta fields in the Google shopping feed to help optimize your product feed as they help add product images or custom data on customers’ accounts.

Now that you know what the Shopify Meta fields are, let’s check out their benefits to your Shopify store in the next section.  

Benefits of Meta Fields in Shopify Store

Listed below are some of the advantages of using Meta fields on your store:

  • You can quickly expand the parameters of adding information to your products and offerings, otherwise limited by the Shopify center. This way, you can add more information without exhausting the character limit. 
  • These Meta fields allow a simple UI to the users, making it easy for you to run and maintain them without technical support.  
  • Shopify’s newest feature allows easy integration with multiple applications, allowing you to add Meta fields through them. Isn’t that interesting?
  • Improve the functionality of your Shopify store by going the extra mile with product information. 
  • Meta fields are your chance to customization of your product data. It allows the users to overwrite their feed data and includes multiple levels of customizations over their Google Shopping feeds. This way, improved sales and reach are only a matter of time! 
  • When you have all the relevant information about your customers, store, and products on one platform, managing your eCommerce store just gets easier. 
  • With Meta fields, there’s no specified limit to adding customizations around a given product. You can add as many of them as you want! 
  • This feature allows you to include videos, images, and other related items o a given product or different product groups and collections. Isn’t customization done right?
  • This feature has a content management system directly integrated into your Shopify store. This way, you can easily manage all your store content without switching between platforms. 
  • Ideally, one of the most striking functionalities of using the Meta field manager is that it allows you to export/ import your Meta field configuration. Additionally, you can also swap your storage if required. 
  • All your Meta field data are saved over Meta field manager, allowing multiple-level security to your product data. Moreover, it also allows seamless internal data tracking, making the job easier for the product management section. 
  • Lastly, with the Meta field, you can also customize the appearance of your eCommerce store! 

Yes, we know it’s pretty enticing how using Meta fields in your Shopify store eases up half the job for you, besides improving the chances of a sale. 

We know you have already guessed what comes up next; let’s have a walkthrough to help you create your meta fields in the Shopify store.  

How Can You Create Meta fields in the Shopify Store?

When you are new at setting up Meta fields, you might inevitably make inevitable mistakes. However, considering the significance of the process, we suggest you try out the Metafield Guru app in the Shopify store. 

What is it exactly? Have a look at yourself! 

The Metafield Guru application is one of the most trusted applications to update, create, and manage metafields around a wide range of products (including the variants) of your online store. 

This application is a vast toolkit that allows users to store both custom and intelligent, besides keeping a tab on orders (including the draft orders), customers, blogs, and your entire shop, directly from your Shopify store’s admin panel.

Excited to start with Meta fields! Let’s understand the step-by-step process of creating them using the application.

Step 1: Install the ‘MetafieldS Guru‘ from the Shopify app store.

Step 2: Once installed, reach out to the ‘more options’ tag while viewing different products in your Shopify store. It provides you with the option to access the installed Metafield Guru. 

Step 3: Once you have opened the application, it provides you with a list of all the available items on your Shopify store. You need to select any product to start adding metafield to it.

Step 4: The next step is to fill out all the relevant information about the product. You will have to add all the relevant pieces of information (Namespace, Key, Value) and all the fields that require you to add something. 

Step 5: Once you are done adding metafields to each of the 3 commodity data categories (Composition, Commodity Description, and Country of Manufacture), you are required to link your meta title to the advanced settings of your Shopify store.


  • While adding metafields to products in your store, ensure that no item is left unassigned and that every product has specific information.
  • Double-check if you have included metafields in the variants that are available in your store. If you fail to create different variants of your products, you will still have a variants page called “Default title” or something similar.

Listed above are the steps to help you create your metafields over Shopify without much hindrance. Now that you have finally created all the required metafields for your Shopify store, it’s time to take it to Google.

No, we aren’t joking! As discussed earlier, Meta fields allow you to map Shopify meta Fields to Google Shopping feed. Follow the steps suggested below.

How to Use Shopify Meta Fields in Google Shopping?

If you plan to use your Shopify Meta fields for Google Shopping, we understand the complications that might come your way while executing such operations. Further, when you try to map the metafields into Google Shopping manually, it might take a considerable amount of time. 

Therefore, we suggest you try out the AdNabu for Google shopping App to Map Shopify meta Fields to your Google Shopping feed. This way, you get your work done better, faster, and more reliably!

Sounds interesting, right? Let’s have a step-by-step look at the whole process of using Adnabu to Map Shopify Meta Fields to your Google Shopping feed:

Step 1: Install Adnabu for Google Shopping from your Shopify app store.

Step 2: Once installed, you need to log in to your Shopify store and move to the admin panel, followed by a click on ‘Apps.’

Step 3: From your list of installed applications, select “Google Shopping feed” as your option.

Step 4: Once selected, reach out for the settings section from the top bar, followed by a click on the Meta fields section. 

Step 5: Once you have clicked the Meta fields option, you need to reach out for the option that allows you to enable and Disable Product Metafields mapping on the newly opened page. If you are a new Adnabu user, you need to enable the Product Metafields mapping to allow the integration process with your Google Shopping feed. 

Step 6: Once you have unlocked the page, click on the resource section and select all the desired types of resources as ‘Variants’ or ‘Products,’ from which you want to add to the Meta field section. 

Step 7: Now, select all the desired attributes you want to map to your Google Shopping Feed.

Step 8: Once you have selected the desired attributes, you need to include the meta field key and the namespace you had previously created on your Shopify store. Your click confirms the settings and maps the meta field settings to your Google Shopping Feed. 

Step 9: The last step in the process requires you to click on the ‘Update Feed’ option, to send over your newly mapped feed to the merchant center.


The meta fields feature is one of the best additions over Shopify as it allows you to include all the relevant pieces of information around your products/ items. 

Considering its significance, you would not want to miss it over your Shopify store! Try out this new feature over your Shopify store and Google Shopping feed and check the results yourself. All the best!


CEO and co founder of AdNabu. Exploring the intersection of data and marketing