Most advertisers don’t appreciate this, but the product descriptions are the game changer for shopping ads. Not just because it helps Google pick your products for the right customer intent, the product description also helps customers make a purchase decision. And yes, it is essential to write descriptions that are explanatory, crisp and plagiarism-free. The reason I mention plagiarism...
AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...
Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...
URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark...
Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all...
Introduction to ValueTrack Parameters Using ValueTrack parameters is the most straightforward way for advertisers to track ads-related information. A ValueTrack parameter is a type of URL parameters. Advertisers can add them to their ad’s landing page URLs. These parameters track and record information about the source of an ad-click. ValueTrack parameters are the best pick for advertisers...
Dynamic search ads (DSAs) are an incredible approach to reach the traffic we never could target otherwise. They catch different searches that for which we don’t have ads. These targets can lead a way to explore more opportunities. Dynamic search ads can boost the potential of your search campaigns. We will learn more about DSAs and how to set up DSA campaigns in this blog. What are Dynamic...
You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and...
Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google owns almost 70% of the internet search volume. Consequently, Google’s 97% of the revenue is from advertising. What does this mean for Google? – Hint: AdWords Updates – This means that Google has to check and balance the performance of AdWords, day-in and day-out. Google especially has to keep the interests...
In this guide to Google Ads Extensions, here is all that you will learn: What are Google Ads Extensions?Automated Google Ads ExtensionsManual Google Ads ExtensionsBenefits of Google Ads ExtensionsGeneric Ad Extensions Best PracticesExtension-specific Best Practices Google Ads Extensions: Ad Extensions is a feature through which advertisers can show additional business information such as address...
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