Are you overwhelmed by how many disapproved remarketing ads Shopify is showing you? Don’t worry – we’re here to help! To make your Shopify online store more successful, you must ensure that your Remarketing Ads are approved. Unfortunately, this isn’t always easy, and you may get into trouble.

How to Fix Disapproved Remarketing Ads Shopify

In this article, Ad platforms will look at the different types of disapproved ads that Shopify is displaying and Why are they disapproved? We’ll also provide a solution to stop these ads from showing up in your Shopify online store.

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By following these steps, you’ll be able to get your ads approved and start seeing the benefits of retargeting in no time. So, keep reading to learn more about how to deal with disapproved ads on Shopify!

Table of Contents

What are Disapproved Remarketing Ads?

Disapproved ads are ads that have been removed from search engines like Google and Bing or Social media platforms like Facebook or Instagram because they violate their ad policies. They may include ads that are not relevant to the products or services you’re selling or ads that are abusive or harassing.

Suppose you’ve created a remarketing or retargeting ad and have removed it from a search engine like Google and any other Social media Platform. In that case, the best thing to do is to remove it entirely and re-upload it, or You can appeal the decision by providing evidence that the ad is not spammable.

It is essential to review your ads regularly and ensure they comply with company guidelines. So it can be published correctly. However, ensure that you do this carefully so that you don’t upset your customers.

Remarketing Ads Policy Violations: What are They?

There are four significant types of policy violations that you might see with your ads. Here’s what they mean:

1. Disallowed Content:

Ad platforms will disapprove your ads related to illegal, counterfeit, or obscene products or services.

Prohibited Content - Disapproved Remarketing Ads Shopify

2. Disallowed Actions:

Ad Platforms will disapprove ads that are abusive or harassing in nature.

Prohibited Practices - Disapproved Remarketing Ads Shopify

3. Content and Features that are Restricted:

Ad platforms will disapprove ads if ads violate company guidelines around using images, text, or other features. 

4. Technical and Editorial:

Ad platforms will disapprove ads that are not correctly formatted or have errors.

1. Disallowed Content:

1.1 Fraudulent Goods:

You’ll likely see disapproval if your ad includes fraudulent products, such as knockoff versions of famous brands. It isn’t just an issue with Google and Bing – it’s something that all major platforms consider when reviewing ads.

1.2 Harmful Goods or Services:

Likewise, Ad platforms will disapprove ads for products that harm or injure people. It includes anything from dangerous supplements to fraudulent services like weight-loss programs that end in disaster. So remember, before running google remarketing ads or Facebook retargeting campaigns for products, whether they may violate this policy.

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1.3 Facilitating Dishonest Behavior:

Ad platforms will disapprove ads that promote or encourage dishonest behavior. It could include advice on Fake documents, academic cheating services, software or instructions, services that artificially inflate ad or website traffic, or buying and selling stolen goods for committing fraud. These are all examples of ads or shopping campaigns. Ad platforms would disapprove of as dishonest behavior.

1.4 Inappropriate Content:

Ad platforms will disapprove ads that are in any way inappropriate. It could include anything from depictions of violence or pornography to overtly offensive comments about race, sex, religion, or other taboo topics.

2. Disallowed Actions:

2.1 Misusing the Ad Network:

Ad platforms want the ads on the Google Network to be relevant, engaging, helpful, and secure for users. Ad platforms will disapprove any ads that abuse the network in any way. Ad platforms don’t permit Marketers to run ads, content, or destinations that try to deceive or get around our ad review procedures. It includes setting up fake accounts, spamming other users, or illegally manipulating traffic to your site.

2.2 Collecting & Using Data:

Ad platforms will disapprove ads that abuse our ad review system and request personal data from users. Users should feel confident that their information will be treated with respect and handled with due care.

As a result, the advertising partners should not abuse this information or collect it for purposes that are not clear or without the necessary security or disclosure preventative measures. It includes asking for your name and email id to sign up for an account to track or collect information such as browser history or IP addresses.

2.3 Misleading Advertising Claims:

Ad platforms will disapprove ads that misrepresent themselves. Because Ad platforms want users to trust the advertisements on their platform, Ad platforms work hard to ensure that they are transparent and honest and give users the information they need to make wise decisions.

It includes misleading ads in their false or exaggerated claims or those that change the context of the ad to make it appear different from present incorrect information about goods, services, or establishments.

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3. Restricted Content and Features:

Ad platforms also prohibit ads that solicit users to visit or engage with sites that are not approved. It includes any site considered malicious, fraudulent, intrusive, deceptive, or unauthorized.

Ad platforms don’t permit content or destinations on our platform that try to deceive users about their situation (examples include fake reviews and testimonials). Ads should be truthful and informative so users can make informed decisions about the products and services they’re considering.

The following guidelines deal with material that can occasionally be politically or racially sensitive. Online product ads can effectively reach consumers, but in delicate situations, Ad platforms also avoid displaying these ads when or where they might be offensive.

3.1 Standard Ads Treatment:

Ad platforms have a default policy that gives all users a secure and reliable ad experience. Ad platforms restrict serving particular ad categories to users our systems detect as under 18 or who are not logged-in users. Additionally, Ad platforms restrict ads from feeding when a user is using an adblocker or when one of our systems has blocked the device delivering the ad.

3.2 Ads with Sexually explicit content:

Only certain types of sexual content that adhere to the policies below, which don’t target minors, are permitted in ads and destinations. Ad platforms don’t allow particular types of sexual content in ads or destinations because Ad platforms believe that ads should respect user preferences and adhere to the law. Depending on user search queries, user age, and regional laws where the ad is served, they will only appear in specific circumstances.

3.3 Ads with Alcohol Products:

Ads for alcohol products cannot promote or endorse drinking to minors, and ads must disclose the advertised product’s ABV (alcohol by volume). Ad platforms don’t allow specific types of alcohol-related adverts, both for alcohol and drinks, that accurately represent alcohol because Ad platforms follow local and industry regulations regarding alcohol. Some alcohol-related product feeds are acceptable as they comply with the guidelines below, don’t target children, and only advertise in places where the action is expressly permitted.

3.4 Ads with Copyrighted Content:

Ad platforms respect the copyrights of content suppliers and don’t allow ads that infringe on others’ intellectual property. Ad platforms also require all ad providers to comply with our copyright policies, including prohibiting ads from containing copyrighted material without permission or breaking copyright law.

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3.5 Ads Related to Gambling:

Ad platforms don’t allow some forms of gambling-related ads because Ad platforms support responsible gambling ads and follow regional gambling laws and industry regulations. Ads for products or services related to gambling (including but not limited to lotteries, casinos, and gaming) are not allowed. Ad platforms also don’t allow ads that promote or endorse gambling.

Ads about gambling are acceptable as long as they adhere to the guidelines below and the advertiser has obtained the necessary Google Ads certification. Gambling advertisements cannot ever target minors and must only advertise in authorized nations with a responsible gambling information landing page. For the areas you want to target, research the applicable local laws.

3.6 Ads Related to Drugs and Health Services:

Ad platforms don’t allow ads that promote or endorse healthcare products and services, including but not limited to ads for prescription drugs, medical devices, and health diagnostics. Ad platforms also don’t allow ads that promote weight loss treatments or diets.

The important thing is that Ads about healthcare are acceptable as long as they adhere to the guidelines below and the advertiser has obtained the necessary Google Ads certification. Healthcare advertisements can never target minors and must only advertise in authorized nations with an approved truthful health information landing page. For areas, you want to target, research applicable local laws.

3.7 Political Ads:

Ads related to politics, including but not limited to ads for political parties, candidates, and advocacy groups, are not allowed. Ad platforms also don’t allow ads that promote or endorse violence or extremist views.

Ad platforms encourage responsible campaign spending and anticipate that all political advertisements and destinations will abide by all applicable local election and campaign laws. This practice includes legally required “silence periods” before elections.

Ads relating to political activity are acceptable as long as they adhere to the guidelines below and the marketers have obtained the necessary Google Ads certification. Political advertisements can never target minors and must only advertise in authorized nations with a government-sanctioned truthful content landing page. For areas, you want to target, research applicable local laws before running your ad campaign.

3.8 Financial products and services Ads:

Ads for financial products and services are allowed if only they give visitors enough information to make prudent financial choices. Ad platforms intend to safeguard from harmful or dishonest practices and provide users with the information they can use to weigh the costs of financial products and services.

For this policy, Ad platforms define financial products and services as those that manage or invest cash and cryptocurrencies, including customized advice. You must adhere to state and local laws in any region or nation your advertisements target when promoting financial products and services; for instance, you must include any disclosure of information mandated by local law.

Advertisers should also make sure that their advertisements comply with any local laws that may be in place. Violating our guidelines can result in a ban from Google Ads. For more details, please refer to our incomplete list of nation-specific requirements.

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3.9 Kid-friendly Content Ads:

Ads specifically targeted at children must comply with our policies on content marketing, which include restrictions on deceptive or misleading practices. As long as they are placed not in areas where they may distract drivers, ads that adhere to these requirements may be permitted.

3.10 Make Sure Ads fulfill Legal Requirements:

Before running ads, you must confirm compliance with any legal requirements that may apply to your country or region. For instance, you must comply with local advertising laws, which may require mandatory disclosures about product features or risks.

4. Technical and Editorial: 

Editorial guidelines help keep your ads engaging for users without being challenging to interact with or intrusive. To ensure that shoppers and marketers can take full advantage of the variety of ad formats Ad platforms provide, we’ve also specified specific technical requirements.

4.1 Editorial and Destination Specifications:

All ads, extensions, and destinations adhere to strict professional and editorial standards to deliver a high-quality user experience. Ad platforms only permit advertisements that are unambiguous, well-presented, useful, and feature-rich content.

Ad platforms require that all ads adhere to destination specifications; ad destinations must provide users with unique value and be functional, helpful, and simple to navigate for shoppers to have a positive experience after clicking on an advertisement.

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4.2 Technical & Ad Format Specifications:

Advertisers must adhere to our technical specifications to help us maintain advertisements understandable and valuable. Ad platforms only accept ads that adhere to particular requirements for each ad format to assist you in delivering a high-quality user experience and producing appealing, professional-looking ads. Evaluate the specifications for each of the ad formats you are utilizing.

 Therefore, Ad platforms encourage you to review the technical specifications for each ad format before submitting your ads.

How to Fix Disapproved Remarketing Facebook Ads

How to fix disapproved Facebook remarketing ads - Disapproved Remarketing Ads Shopify

Edit your Ad in Facebook Ad Manager:

1. First sign in to your Facebook Account

2. Enter Ads Manager and click on the “Ads” Button.

3. Select the checkbox next to the ads you want to change.

4. Choose Edit Button.

5. The side pane for editing your advertisement will now open. You can edit your ad’s name, image, or video and change your ad’s page.

6. Choose to Publish option to make the changes public. Select the Close Button to save the changes and publish them at a later time.

Request a further review of your rejected Facebook ads.

You can ask for an evaluation of the decision in Account Quality if you feel your ad unfairly rejected it. To ask for an additional review:

1. Select Account Quality from the menu bar.

2. Select the account or catalog containing the URL of the rejected ads.

Facebook Disapproved Remarketing Ads Shopify

3. Choose incorrectly rejected advertisement(s), ad set(s), or campaign(s) you think was incorrect.

4. Then, choose to Submit after clicking Request review.

Therefore, Ad platforms encourage you to review the technical specifications for each ad format before submitting your ads.

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How to Fix Disapproved Google Remarketing Ads

How to fix disapproved google remarketing Ads - Disapproved Remarketing Ads Shopify

Step by Step Guide to Edit and Resubmit your Ad:

The following setup guide will help you fix your disapproved remarketing ads Shopify if it is affected by regulations that have no impact on the destination:

Step 1: Find the advertisement or extension you want to change by going to the “Ads and extensions” page.

Choose ads and extensions - Disapproved Remarketing Ads Shopify

Step 2: Click Edit while your cursor is over the advertisement or extension.

Step 3: Edit the extension or advertisement to make it adhere to the rules.

Step 4: Press Save. Will review your advertisement once more. Can find Updates by checking the ad’s status on the “Ads and extensions” page.

Step by Step Guide to an Appeal Policy Decision:

Once you sign in to your google ads account and merchant center account, you can appeal in two ways for violating our policy. You can appeal the decision.

1. Appeal by using the “Ads and extensions” bar:

Step 1: Choose which ads to appeal for edit ad.

Step 2: Choose the Edit option from the menu bar.

Step 3: Select Appeal.

Step 4: You will see a message indicating which ads you chose are ineligible for an appeal if any of them are.

Step 5: Choose a Dispute decision or Make changes to comply with the policy under “Reason for appealing.”

Step 6: Choose which of the following ads to appeal under “Appeal the following.”

Step 7: Hit the “Submit” Button.

2. Appeal by using the “Status” section

Appeal by status action - Disapproved Remarketing Ads Shopify

Step 1: Select the Appeal Button after hovering over the ad status in the “Status” section of the advertisement you want to contest.

Step 2: Choose a Dispute decision or Make changes to adhere to guidelines under “Reason for appealing.”

Step 3: Choose the ads you want to challenge under the “Appeal the following” Section.

Step 4: Hit the “Submit” Button.

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FAQ on Disapproved Remarketing Ads Shopify:

1. Why are my ads disapproved? 

Ad disapproval can happen for various reasons, including inappropriate content, intrusive or disturbing ads, and deceptive advertising. It is essential to review your ad campaign regularly and ensure that all materials comply with Company Advertising Policies to avoid disapproval in the future. 

Additionally, get feedback from testers before launching your campaign to identify any potential issues early on. And finally, always ensure that you are truthful about what your product or service offers so that customers know what they decide to buy.

2. How do I fix disapproved ads on Google Ads?

You may take several steps to rectify the problem if your Shopify store has ad disapproval problems.

1. Fix an ad that has been disapproved by clicking on “Disapproved.” Click the “Eligible” option in the status column of the campaign settings.

2. Click the status to learn how to fix your ad after hovering over it to see the policy violation.

3. Edit your advertisement by clicking on the pencil icon in the edit setting and adhere to the rules listed under the reason for disapproval.

4. Press Save to finish editing and make your advertisement compliant with policy.

3. What steps should be taken if your ad gets disapproved?

If your ad gets disapproved, there are two ways to ensure that your ad is reinstated. First, review the ad again to ensure no errors or omissions. Next, Go to Google ads directly, and appeal the decision by submitting a request for reconsideration.

4. How long does a Google ad appeal take?

The Ads team reviews Ads within one business day. Reviews can, however, occasionally take longer if the advertisement requires a more detailed analysis. Please get in touch with the Google Help Center for more information if your ad has been under consideration for longer than two full business days.

5. Do Google Ads get approved on weekends? 

Advertisers should allow two business days for the review process to finish. However, you’ll get approval for text and banner ads on the same day. Contact Google Ads support for assistance; if you’re unsure whether your ad will be approved, contact Google Ads support for assistance.

6. How do I know if my Google ad is approved?

If you’re wondering how to know if your Google ad is approved, the answer is – After you’ve created an ad, the “Status” column in your Google Ads dashboard will let you know whether it is approved.

Follow these setup guide to find out whether your ad is approved or not:

Step 1: Go & Log in to your Google ads account.

Step 2: To view a list of your ads, select Ads & extensions from the page menu.

Step3: Search in the “Status” section to determine the status of an advertisement or extension. You can view a more thorough explanation of each status by hovering your cursor over it.

Conclusion about Disapproved Remarketing Ads Shopify

As we have seen above, the best way of eradicating disapproved ads is not hard if you follow the proper steps. And since it’s possible to prevent this from happening in the first place, It is just a matter of following the proper procedures and keeping in mind all aspects mentioned above to get better results and increase the conversion value of your campaign. After carefully reviewing the above steps, you can ensure that your ecommerce store’s Dynamic remarketing campaigns are successful.

However, your responsibility is also to obtain consent from the target visitor for Dynamic remarketing ads. It would help if you kept them aware of how these advertisements affect their privacy and how long they will take before deciding where they want to shop next time.

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That’s it for now! Did you find this helpful guide when dealing with disapproved remarketing ads Shopify? It is the best way for your Shopify store to keep its ads clean.

But what if your store gets disapproved of Dynamic remarketing ad campaigns? Good luck! Then get to know some of the earlier tricks and stay ahead of the game.


CEO and co founder of AdNabu. Exploring the intersection of data and marketing