How to Set up Product Retargeting on Shopify?

How to set up Product Retargeting on Shopify?

If you’re looking to boost your online sales, product retargeting is an excellent way to reach your target audience.

Retargeting is the practice of targeting customers who have already interacted with your product or service, to remind them about your offerings and encourage them to buy again.

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This guide will teach you how to set up product retargeting on Shopify so that you can reach more customers and increase your profits. Ready to get started? Let’s go!

What is Product Retargeting? How Does it Work?

Product retargeting is the process of displaying ads to people who have already visited a certain page on your Shopify store. This helps you reach out to them again and remind them about your products or services. This is done by using data collected about those customers in the past – like what product they’re interested in.

Set up Product Retargeting on Shopify

Product retargeting is an effective way of reaching potential customers who have already shown an interest in your products or services. By displaying targeted ads on other websites or apps, you can drive more people towards your store – ultimately increasing sales and lead conversion rates.

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What are the Benefits of Product Retargeting?

The benefits of product retargeting are manifold. It can help you:

1. Reach more people with your ads and messages, increasing the chances of converting them into customers.

2. Identify which ads are most effective in reaching your target audience and running them more often.

3. Reduce the amount of money you spend on advertising overall by identifying which ads are getting the best results.

4. Better understand your customer’s buying behavior and preferences, so you can make better products and offers.

Step by Step Guide on How to set up Product Retargeting on Shopify Store

1. In the First Step, you’ll need to sign up for a retargeting account with Google Ads. This platform will allow you to track your ad campaigns and create custom targeting profiles to reach your target audience more effectively.

2. Next, click on the “Campaign” button on the left-hand of the page menu and select “Create a Campaign” by clicking (+).

How to Set up Product Retargeting on Shopify - Google Ads campaign setup

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3. In the “Create Campaign ” field, Choose “Sales ” as your Campaign Goal.

How to Set up Product Retargeting on Shopify

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4. After Choosing the Campaign Goal, you will need to select ” Display ” as your campaign type and “Standard Display Campaign” as your campaign subtype.

How to Set up Product Retargeting on Shopify

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5. Now, you will need to paste your Shopify store URL into the ” your Business’s Website ” Section and Click Continue Button.

6. After that, you will need to create your target audience list, so Go to the Admin tab and select the ” Settings ” option.

How to Set up Product Retargeting on Shopify

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7. In the “Settings” Section, Click the ” Audiences ” Menu. To add a new audience, Click the ” Add New Audience ” Button in the ” Audiences ” Section and Click ” All Users ” then Name your audience & Change your membership duration.

How to Set up Product Retargeting on Shopify

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8. Choose “Users who visited specific sections of your site” as your Audience Definition.

How to Set up Product Retargeting on Shopify

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How to Set up Product Retargeting on Shopify

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9. Now, You will need to add Google Ads & Google Analytics account as your Audience Destinations and Click Publish Button. Return to the Audience Tab and choose “How they have interacted with your Business,” and you’ll get your retargeting list here after publishing the Audience List.

How to Set up Product Retargeting on Shopify

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10. Final step is to create your first Product retargeting campaign so, choose an ” Ads “Tab in the Campaign Setup Section then Click the ” + Ad button and Tap Create Campaign Button.

How to Set up Product Retargeting on Shopify

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So, there you have it. All the steps you need to set up a product retargeting on Shopify. Remember, to run successful product retargeting campaigns on Shopify, you’ll need to have high-quality products and a robust strategy. 

Quickly Create Remarketing Audiences in Google Ads with Our Google Ads Retargeting App, 👉 Install Now

How to set up Product Retargeting using Adnabu’s Retargeting for Google Ads App

You can set up product retargeting easily by implementing 3 steps.

1. Sign in and connect your Google ads account

2. Link your store to Google Merchant Center

3. Installing Adnabu’s Retargeting for Google Ads app

Google Ads retargeting App - How to Set up Product Retargeting on Shopify

Once you have completed the 3 steps, Start targeting ads with the audience list you get from Retargeting for Google Ads app and Enable retargeting using the product dimensions you want to target (e.g., age, location, or interests). 

Audiences created in Google Ads Account - How to Set up Product Retargeting on Shopify

You can also identify different audiences by using custom variables in Adnabu’s Retargeting for Google Ads app. you will be able to track your retargeting campaigns and measure the ROI of your investment.

Quickly Create Remarketing Audiences in Google Ads with Our Google Ads Retargeting App, 👉 Install Now

FAQ on Product Retargeting:

1. What is Product Retargeting?

Product Retargeting is a great way to reach customers who have already interacted with your Particular brand or webpage, but may not have converted yet. By displaying ads to these customers, you can help them become more familiar with your product and eventually convert, which is essential for businesses of all sizes.

2. Does Shopify offer Retargeting?

Shopify does offer retargeting, which is a great way to reach new customers who have already visited your website but have not made a purchase. By retargeting them with ads and other ads related to your product or service, you can encourage them to make a purchase.

Shopify also offers custom audiences, which allows you to target individuals based on their interests or behaviors. This can be incredibly valuable for getting the most out of your retargeting campaigns.

If you’re interested in adding retargeting to your marketing efforts on Shopify, contact our team for more information. We would be happy to help!

3. Does Retargeting really work?

Absolutely! Retargeting is a great way to reach out to customers who have already engaged with your brand or product. By showing them relevant ads that match their interests, you can continue driving sales and increasing brand awareness.

There are a few things you need to keep in mind when retargeting your customers:

1. Ads should be relevant: Ads that are irrelevant or annoying will likely be ignored or rejected. Make sure your ads are designed to capture and engage the interest of your target audience.

2. Ads should be creative: Visually appealing Ads will be more likely to be clicked on and absorbed than dull or generic ads. Experiment with different ad designs and see what works best for you and your customers.

3. Ads should be personalized: By tracking customer behavior and interests, you can create ads that are specifically tailored to each individual. This helps to increase engagement and conversion rates, making retargeting an incredibly powerful marketing tool!

4. How do you implement Retargeting?

Retargeting is a great way to keep your customers coming back to your website and converting into buyers. There are a few different ways you can implement retargeting, but the most common is via pixel technology. This allows you to track the behavior of your current and potential customers across different channels, including desktop, mobile, and social media. This data can then be used to display relevant ads on these channels, which will help you convert more leads into buyers.

Another great way to implement retargeting is through behavioral targeting. This allows you to directly reach your target audience with ads that match their specific interests and behaviors. This method is especially effective when it comes to driving conversions from lead generation forms such as email campaigns or campaigns through social media platforms.

In short, retargeting is a powerful tool that can help you keep your customers engaged and convert more leads into buyers. If you’re not using it yet, now is the time to start!

5. How do I add Google Remarketing Tag Shopify?

Adding a Google remarketing pixel or Tag to Shopify is very simple and can be done in just a few minutes. Here’s how:

1. login to the Shopify account and go to the “Tools & Settings” page.

2. Click on the “Shared Library” tab and then select the “Audience Manager” option.

3. On the left-hand side of the page, you will find “Audience Source”. select “Audience Source” and then Click on Set up Tag in the Google tag card and enter your Campaign ID and Tag Name.

6. Are retargeting ads worth it?

Retargeting ads are worth it if you’re looking to reach your target audience. Not only are they cost-effective, but they can also be very effective in driving conversions. To be sure that retargeting ads are the right tool for your business, though, you’ll need to make sure that they’re customized correctly and targeted at the right audience. 

Conclusion

After reading this blog, now you have enough knowledge of how to set up product retargeting on Shopify. The product retargeting campaign should be based on the right audience segmentation strategy and run professionally so that it can help you get maximum ROI.

With the help of this feature, you can optimize your website for leads who are likely to purchase one of your products. Try setting up this feature now and watch how it converts! Keep checking our blog for more such posts and walk us through your next product retargeting campaign!

Author

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.