Shopify Retargeting Ads Guide

Like most business owners, you’ve probably been anxious to get started using Shopify retargeting ads. If you want to make your store more visible and revenue, you’ll learn about Shopify retargeting ads. This ad is a great way to target customers who have already visited your store and can help you increase sales and drive more traffic to your store.

A Complete Guide To Shopify Retargeting Ads

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This guide will give you all the information you need to get started with Shopify retargeting ads. We’ll also explain the advantages and disadvantages of this advertising method and highlight some of the best practices for running successful retargeting campaigns. By following these tips, you’ll be able to drive traffic to your store and increase sales in no time!

Retargeting ads: What are they?

Retargeting ads assist your company in exhibiting targeted ads to website visitors who didn’t convertโ€”buy an item, complete an inquiry form, download a file, etc. This type of advertising lets you reach potential customers who might have been interested in your products or services but didn’t take the necessary action to convert.

Shopify Retargeting Ads

Retargeting is an effective marketing strategy that businesses connect with their target audience, even if they’ve already left your website. Simply put, It shows relevant ads to website visitors after interacting with your content but not completing an action on your site.

There is no more effective way to interact with potential customers who have already shown an interest in your products or servicesโ€”and it doesn’t require any additional investment! Using Shopify for eCommerce can help you identify and reach customers who have made purchases but haven’t yet converted them into leads or customers. It can also help you increase sales and drive more traffic to your store. 

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Retargeting Audience:

Retargeting Audience:

Can use retargeting to reach a variety of different groups of customers. You can target the following Audience: 

1. Store visitors who have shown interest in specific products or services but haven’t yet taken the plunge and made a purchase. 

2. Website visitors who visited your online store but didn’t take any action that led to a conversion (like clicking on an ad, filling out a contact form, or downloading an ebook). 

3. Shoppers are those website users who started a purchase but abandoned your shopping cart.

4. Those following you on social media like Facebook, Instagram, Twitter, etc.

5. Subscribers with no recent purchases should receive an email.

Methods of Retargeting

There are a few different methods of Shopify retargeting that you can use with Shopify, including:

1. Audience Retargeting

Audience retargeting is the most common form of retargeting and allows you to reach users who have expressed an interest in your goods or services. Retargeting your audience is based on the browsing behavior patterns of your users, including where they’ve been and what they’ve viewed. You can continue to track your visitors even after they leave your website.

Audience Retargeting - Shopify Retargeting Ads

2.Transactional Retargeting

Transactional retargeting is similar to audience targeting but focuses on engaging users who have purchased from your store. By tracking user interactions such as clicks and conversions, you can personalize ads sent to them after they’ve made a purchase. This retargeting method is beneficial for encouraging customers to return to your store and make additional purchases.

Transactional Retargeting - Shopify Retargeting Ads

3. Search Retargeting

Search retargeting is an excellent method for reaching out to users who have searched for keywords related to your products or services. By tracking the search terms that your visitors use, you can create ads that are specifically tailored to appeal to them. This retargeting method can be especially effective when promoting new products or updating existing ones.

Search Retargeting - Shopify Retargeting Ads

4. Landing Page Retargeting

Landing page retargeting allows you to target users who have visited specific pages on your website but haven’t made a purchase yet. You can capitalize on these visits to persuade them to make a purchase. You can create ads tailored to your visitors’ interests by tracking user behavior on these pages.

Landing page Retargeting - Shopify Retargeting Ads

5. Cross-Device Retargeting 

Cross-device retargeting is a form of advertising that uses cookies to track users across different devices and platforms, such as desktop computers, smartphones, and tablets. This data can then be used to create targeted ads that are more effective than those generated from traditional cookie targeting methods.

Cross device retargeting - Shopify Retargeting Ads

Can use many different methods of retargeting to reach your target audience. Choosing the right approach for your business can increase sales and encourage repeat customers. 

Types of Retargeting Ads?

Retargeting ads occur whenever you show an advertisement to a person who has previously visited your brand. They can use them to promote products and services on websites and platforms of all types, including text, display, video, Google search ads, social media posts, and even native ads. Some of these include:

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1. Text Ads

Text ads are the most common type of retargeting ad. They typically appear as small text ads on websites or in-app windows related to the user’s current browsing activity. These ads can be targeted directly at users or served to a broader audience based on general demographic data.

2. Dynamic Ads

Dynamic ads are similar to text ads but use more advanced targeting options. Target these ads based on users’ interests, activities, and contact information. They can also be tailored to show up only when the user is in a specific location or on a particular device. 

3. Display Ads

Display ads are similar to text ads in promoting products and services online. But unlike text ads, which are typically brief and straightforward, display advertisements can be more complex and visually appealing. They also tend to target a wider audience than text ads and can be served on a broader range of websites and platforms.

4. Video Ads

Like display ads, video ads are similar to they’re used to promote products and services online. But unlike display ads, which are usually brief and simple, video ads can be more complex and visually appealing. They also tend to target a wider audience than either type of ad.

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Creating Targets for Your Retargeting Campaigns

To create effective campaigns, you need to identify your target audience and select the ads that are most likely to appeal to them.

1. Building Brand Awareness Through Retargeting

One of the best ways to reach your target audience is through retargeting. You will reach people who have already shown an interest in your product or service and create strong brand awareness for your business.

2. Nurturing Potential Customers Through Retargeting

If you sell products or services, you likely have a list of people who have shown an interest in your product. You can reach these potential customers through retargeting and encourage them to make a purchase.

3. Conversion-Driven Retargeting

If you’re selling products or services, tracking how many people have made a purchase is essential. You can continue to advertise to your target audience through conversion-driven retargeting until they make a purchase.

4. Retargeting Based on Behavior Rather Than Contact Information

You don’t need to know someone’s contact information to retarget them. You can target people based on their behavior, such as where they’ve been online or what products they’ve purchased. It allows you to reach more people without spending much on advertising.

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5. Remarketing After Abandonment

After a potential customer has abandoned their purchase, you can continue to retarget them with ads specifically relevant to your product or service. By retargeting them in this way, you can increase the chances of winning them back over.

6. Retargeting Based on Location and Demographics

You can create more specific retargeting ads by compiling data about your target audience’s location and demographics. This approach is beneficial for focusing on people who live near you or are interested in similar products or services.

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Strategies for Retargeting

You can use several different retargeting strategies to reach your target audience. Some of these include:

1. Make Audience Segments.

You can create different audience segments based on your target audience’s interests, demographics, or behaviors. This approach helps target people who are likely to be interested in what you have to offer.

2. Establish your Frequency.

You can target your audience based on how often they visit your Shopify store. This approach helps reach people who are more likely to be interested in what you have to offer.

3. Rotate your Advertisements.

You can rotate your advertisements to reach different areas of your target audience. This approach helps attract new customers and increase the chances that they’ll return to purchase from you.

4. Do not overlook Offline Conversions.

You can also target people who have purchased in the past by retargeting ads based on their offline behaviors. This approach helps attract new customers and increase the chances that they’ll return to purchase from you.

5. Combine Multiple Retargeting Strategies.

You can use multiple retargeting strategies to reach your target audience more effectively. For example, you can use online and offline targeting to reach people who visit different parts of your store or website.

6. Automate Your Retargeting Process.

You can automate your retargeting process to make reaching and engaging with your target audience easier. This approach helps increase the speed and efficiency of your marketing strategy.

7. Measure the Results of Your Retargeting Campaigns.

You can measure the results of your retargeting campaigns to determine whether they’re practical and profitable. This approach helps identify areas where you need to improve your marketing strategy.

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FAQ on Shopify Retargeting Ads:

1. What are retargeting ads?

Retargeting ads are online advertising that allows you to display adverts directly to consumers who have already visited your website. Using ads can increase brand awareness and convert more visitors into loyal customers! It can be beneficial for two reasons: first, it helps you to reach more potential customers, and second, it reduces the cost per conversion by targeting those individuals who are most likely to respond positively to your offer.

To use ads effectively, you need to create target audiences based on data such as age, gender, interests, or past purchases. You then need to place adverts where these people would most likely find them (like on Facebook pages or Instagram posts) and ensure that they’re equally exposed across all devices (desktop + mobile!

2. What are the different types of retargeting?

There are four main types of retargeting: text, dynamic, display, and video. Text ads allow you to target individuals by displaying adverts that contain relevant information about your product or service. Dynamic ads change based on user behavior (for example, showing different offers if the consumer clicks through from an organic search result). 

In contrast, display ads appear as regular web pages and can be clicked like any other link. Finally, video ads work similarly to regular TV commercials โ€“ they play once within a specific timeframe (usually 24 hours) and then either disappear or direct the viewer to a landing page where they can purchase.

3. Is retargeting and remarketing the same thing?

No, it is not the same thing. Retargeting is when a Shopify store owner uses digital ads or other ad channels to target people who have visited their website but have not bought anything. The company can re-engage customers with relevant offers, potentially leading to impulse buys. Remarketing is when a Shopify store owner engages audiences who have interacted with their brand to convince them to take specific actions, such as conversion.

4. Can you retarget without a pixel?

Retargeting is a great way to reach out to customers who have already interacted with your brand. However, if you don’t have a pixel on your site, you won’t be able to track these interactions to retarget them.

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Final Thoughts on Shopify Retargeting Ads

After reading this blog, you will understand A Complete Guide to Shopify retargeting ads. With the information shared above, you can optimize your campaigns to increase ROI and lead conversion rates in no time.

Retargeting is a powerful ad campaign that helps businesses engage cart abandoners and increase sales. With an effective strategy, you can drive lots of sales from Shopify retargeting ads. You will surely attract more customers for your products and services if they do. The only thing you should take care of is to stop targeting people who have not already visited your website. It would be great if you also considered that everyone would react well to such ads.

Now that you thoroughly understand how retargeting ads work, it’s time to take action! All you need to do is get the right people for your products. Hang tight for more information on how to make it all happen!

Did we miss anything? Tell us in the comments section below!


Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.