Shopify and Etsy: Here’s How to Integrate them Both in 2021?

Shopify and Etsy

Shopify and Etsy are two of the most popular online marketplaces for selling handcrafted items.

You might have begun with Etsy and are now seeking to move to Shopify, or you may be weighing the option of maintaining a store on both platforms. There’s no need to worry; yes, Shopify and Etsy integration is feasible.

So, before we go into the various methods for doing it, why would anybody want to connect Shopify and Etsy? It’s essential for shop owners to link Shopify and Etsy in order to:

  • Synchronize inventory: Keeping it simple to operate two shops at the same time
  • Import/export products: Updating product listings from one platform to another is a common occurrence.
  • Manage billing and orders: If both shops are incorporated under the same legal entity, for example, they must be recorded in the financial records of that entity.
  • Migrate from Shopify to Etsy, or the other way around: Moving your Shopify store to Etsy, or transferring it from one platform to another

You should sell on Shopify, Etsy at the same time only if you have a following that supports it. It will be determined by your audience, the items you’re selling, and the long-term strategy you’ve devised for your company.

Let’s pause for a moment before we dig into the integrations.

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The Challenges of Managing both Shopify and Etsy Store

It’s easy to assume that expanding your business to additional platforms would be straightforward. Managing a company in two locations at the same time necessitates more effort and concentration.

Shopify:

  • The seller must be more proactive when it comes to things like marketing campaigns and customer service.
  • It lacks the foot traffic that Etsy has, relying instead on SEO for website searchability.
  • Shopify costs $9 a month at the minimum, but there are no sales commissions charged by Shopify itself.

Etsy:

  • Independent businesses have a lot of foot traffic, but they exist in a sea of other merchants, and competition is only one webpage away.
  • Etsy provides free marketing, but a merchant’s brand is rarely recognized apart from Etsy as a parent platform.
  • Charges merchants a sales fee. 

However, when the two options are linked, the advantages usually outweigh the drawbacks. A disadvantage on one platform is frequently offset by a benefit on the other.

The Benefits of Integrating your Shopify and Etsy Stores

Both Shopify and Etsy are excellent platforms for entrepreneurs with a fantastic product and the accompanying needs of running a business such as marketing, shipping, and customer service.

The Etsy market is an ideal location for new enterprises, and it already includes a built-in client base. And as your company grows, Shopify aids in the growth of your business. As you use both tools, you may notice that they seem to bestow upon your firm with a mysterious power.

Benefits of Etsy include:

  • Exposure – Etsy has a large client base that is accustomed to purchasing items and seeking assistance through its platform. As of 2021, the number of active Etsy buyers was around 81.9 million people.
  • Technicals – Etsy handles every aspect of our payment gateway, from server upgrades to contact forms, so you can focus on creating a great product.
  • Marketing – It’s Etsy’s job to assist you in growing your business. Their marketing team is focused on increasing sales and the growth of firms that operate on the Etsy platform for the mutual benefit of both the company as a whole and its merchants. In a nutshell, this means a lot of free promotion.

Benefits of Shopify include:

  • Flexibility – Shopify’s many movable components and associated applications allow you to quickly modify your store and give it a distinctive look.
  • Design – There are a plethora of pre-made designs to select from, ranging from free Shopify themes to third-party-developed website skins. There are a lot of different types of website design out there that will help your products sell better if utilized correctly.
  • Branding – You can expand and strengthen your own brand without relying on the branding of your parent organization when you use Shopify to create a distinct and independent domain. The majority of Etsy’s audience has brand loyalty to Etsy. You can build a customer base that is devoted to you with Shopify.
  • Scalability – Shopify will continue to help you expand your small, independent ecommerce business into a Fortune-500 company, and we’ll be there for you.
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Should you use Shopify and Etsy together?

Before you try combining Shopify and Etsy, consider the key features of each:

  • Etsy is a marketplace for one-of-a-kind and creative items. It’s a fantastic place to start if you’re looking to open your first online store because it has a community of 27 million active buyers and requires only a small entry fee for sellers ($0.20 USD to list an item).
  • Shopify is one of the most popular ecommerce platforms. It provides a wealth of options and functions, making it one of the most popular alternatives for creating an online store.

The primary distinction between the two platforms is their target audience: one targets garage and DIY enthusiasts, while the other caters to more mainstream consumers.

  • Etsy has a thriving community of purchasers interested in handcrafted items and antiques. It’s worth noting that 86 percent of sellers are women, and repeat buyers who have previously shopped on the platform at least once before making up to 81% of purchases.
  • According to Shopify, there were 218 million buyers in 2020. It’s available in 175 nations and is utilized by big businesses like Nestle and Pepsi. Surprisingly, many consumers are unaware that they’re making a purchase from a Shopify-powered online store, which suggests just how high the standards are.

Every platform has its own set of advantages and drawbacks. Because they are so flexible, each platform may benefit your ecommerce efforts in various ways.

Shopify’s greatest feature is undoubtedly its flexibility. Shopify also offers scalability, and it is particularly well-suited for businesses that expand. Etsy, on the other hand, provides you with access to a large community of buyers and a simple, non-technical installation.

etsy-android-pay-exampleSource: Etsy

Because of these variances, some business owners opt to sell on both platforms at the same time:

  • Explore the field: Before narrowing in on one platform, it’s a good idea to test the market.
  • Expand coverage: Reaping the benefits of selling to customers who aren’t in competition with one another
  • Get the best of both worlds: Using the advantages and features of both systems to your benefit

If this is the situation for you, it’s time to evaluate your alternatives of combining both Shopify and Etsy.

How to integrate Shopify and Etsy?

There are several ways you can go about connecting Shopify and Etsy:

  1. Coding the APIs
  2. Third-party agencies
  3. Native marketplace integrations
  4. Third-party integrations 

Let’s take a look at them in order to see which one suits you best.

#1:Coding the APIs

Connecting Shopify and Etsy is a simple exercise in connecting both platforms, which may be accomplished using their APIs.

An application programming interface (API) is a computer interface that defines interactions between software. Platforms like Shopify and Etsy provide authorized developers with API keys, which allow them to write applications and solutions. They can then sell their creations on each platform’s marketplace.

If you’re reading this, it’s safe to assume that you’re not seeking a step-by-step tutorial on how to build your own Shopify and Etsy API integration.

Fortunately, there are several simpler options to accomplish this.

#2: Third-party agencies

Professional agencies and specialists are available to assist you with your integration needs (at a price) for large businesses and huge budgets.

In the “Shopify Experts” section on their website, Shopify includes listings for these approved partners, including everything from store creation to branding consulting and Etsy-Shopify connections.

Etsy’s general search also turns up specialists for hire, and experts on both platforms are advertising their services on freelancing websites like Upwork and Fiverr.

While using a service like this may be beneficial for businesses with hundreds of listings, it is also the most expensive: rates for a complete transfer from Etsy to Shopify range from $500 to $4000 or more.

For a less expensive option, both Shopify and Etsy give their customers the ability to manage their integration with apps on their marketplaces.

#3: Native marketplace integrations

Native marketplace integrations are Shopify and Etsy app marketplaces features and applications that are immediately available.

Here you will find two subtypes of integrations: 

  1. Apps that allow you to manage Etsy and Shopify simultaneously
  2. Integrations that let you migrate from one platform to the other

Managing Etsy and Shopify simultaneously

Some entrepreneurs, particularly those with a physical store, may want to offer both Shopify and Etsy. Whether you’re thinking about it or not, there are some applications available that can help you combine the two systems for you, including:

  • Etsy & ShareASale Integration: Etsy Connect is a Shopify app that allows you to manage, sync, and list Etsy items, orders, and inventory. It costs $29.99 per month but solves recurring issues for many company owners.
  • Sync & Sell by ShopFunnel.io: This App helps you to sync items, stock, and orders in Etsy and Shopify. This Shopify app is one of the most inexpensive options on the market with a free edition and a $9.99/month premium plan.
  • Etsy Marketplace Integration by CedCommerce: This is a popular choice among Shopify users, with more than 450 reviews and a rating of 4.7 out of 5. The free plan offers a 7-day trial for the more expensive subscription options at $39, $59, and $69/month.

These are some of the most popular options for connecting with Etsy shops in the Shopify app marketplace.

Shopify-app-store-exampleSource: Shopify

Now that we’ve discussed platform administration, it’s time to talk about moving from one platform to another.

Where does one go to migrate from Shopify to Etsy, or vice versa?

Migrating from one platform to the other

Migrating from Etsy to Shopify is simple thanks to the simplicity of the platform. All you have to do is follow the directions available on their Help Center.

While the migration process is easy to understand, it will necessitate you to edit CSV files and follow a series of technical procedures.

Shopify’s app marketplace also has a range of apps for a less technical approach, including Etsy to Shopify:

  • Easy Import: This is a simple tool that allows you to quickly move from Etsy to Shopify. It imports the data you need and transfers product listings, assigning products to individual collections in Shopify. Its pricing starts at $0.10 per imported listing with an average rating of 4.6 stars out of 5 from 48 reviews
  • Etsy migration ‑ Auto Import: This Shopify app focuses on simplicity, allowing you to import Etsy items into Shopify at the same price range. Pictures, descriptions, and prices are immediately imported from your Etsy shop to Shopify, combining them by SKU or name.

Migrating from Etsy to Shopify is more common than the other way around, owing to Shopify’s popularity as a platform for growing an online business.

As a result, the range of options for moving your Shopify store to Etsy is somewhat more restricted.

However, third-party integrations can help you resolve this issue.

#4: Third-party integrations

Native marketplace integrations may be a good investment, but the costs of doing so can quickly mount up. Especially if you wish to run both platforms at the same time.

Enter this world of third-party integrations. Automation software like Integromat can aid you in connecting Shopify and Etsy, allowing you to pick what you want to do.

  • Sync products in both stores
  • Manage parallel inventories
  • Auto-replicate listings from one platform to the other

eCommerce Automation tools, on the other hand, provide a lot of creative flexibility and are not limited to a single-use scenario. Integromat includes a list of triggers, searches, and actions for both Shopify and Etsy that may be combined to produce any number of situations.

Shopify and Etsy: FAQ

Can I sell Etsy products on Shopify?

Yes. You can use Shopify and Etsy Connector App, which allow Shopify users to connect their sites. You can use your Shopify store to sell Etsy goods and obtain inventory and product management.

How do I transfer my Shopify items to Etsy?

Shopify’s native integration with Etsy is the simplest way to migrate items from Shopify to Etsy. The Etsy Marketplace integration provides a comprehensive set of capabilities, including Shopify-to-Etsy features that you will appreciate.

Step#1: To connect the two apps, log in to your Shopify account and head to the Shopify app store. 

Step#2: Pick the Etsy option and add the app. 

Step#3: You will then be redirected to the Etsy page. 

Step#4: Set up your Etsy account and log in. 

Step#5: Follow the instructions for syncing the two apps and the stores will be linked – allowing you to use them.

How do I import an Etsy review to Shopify?

Yes, you can get Etsy reviews and import them into Shopify. You may use the free Shopify Product Reviews app or another review software such as Shuttle Transfer and Reviews Importify to import and export reviews to Shopify.

If your CSV file is formatted correctly, then you can import your reviews. Follow these steps:

  • Go to your Shopify admin and click Apps > Product Reviews. Next click Settings.
  • Click Import. Next, click Choose File and select your downloaded CSV file.
  • Click Import again.

To export your reviews, follow these steps:

  • Go to your Shopify admin and click on Apps > Product Reviews.
  • Click Settings > Export.

You’ll get a CSV file with your downloaded data on your browser.

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Last Word: Connecting Shopify and Etsy Shop

Use this post to walk you through the procedures for integrating Shopify and Etsy stores if you’re ready for the combined retail might of an integrated Etsy and Shopify shop.

There are benefits and drawbacks to both native and third-party app integrations, and it will be up to you to choose.

If you’re searching for a no-nonsense solution that won’t break the budget, and integration available on the Shopify App Store is probably your best bet. While these applications may soon rack up a hefty price tag, they are focused on performing a single function, which has its advantages:

  • Their support is focused on ensuring that the main task goes smoothly
  • Some of the apps are boasting large user communities
  • If you dislike the tool, you can easily switch to a competing app in the store

If you’re looking for more control over the integration, an automation tool like Integromat is a viable option:

  • Significantly cheaper, with a free plan available 
  • Virtually unlimited, you can set up your own automation
  • Not limited to a specific use case: this could be the start of your automation journey

It all depends on your priorities as a business and the aims you want to achieve through using Shopify and Etsy at the same time. The good news is that it’s feasible, and there are solutions available to help you make the most of both platforms!

Let’s get to selling!

About the author

Ra Karthik

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.

By Ra Karthik