Shopify Marketing in 2021 (and Beyond): An AdNabu Guide

Shopify marketing

Shopify is a popular ecommerce platform that lets you quickly set up your own online shop. Shopify marketing may be used for a variety of goals, including increasing site traffic and sales through targeted ads and social media.

We’ll look at simple Shopify marketing examples in this blog article so you can see how it works in practice!

What is Shopify marketing?

Shopify marketing entails utilizing digital marketing and promotional tactics to get people to your website and turn them into customers.

You may use these methods as part of a comprehensive marketing strategy to increase brand recognition, encourage visitors to visit your website and persuade them to buy once they’re there.

You can also develop better products by working with Shopify’s digital marketing tools. By collaborating with existing consumers, you may improve your chances of keeping them. To attract and retain customers, use various online marketing technologies.

How do you get sales on Shopify?

You can sell your first product as soon as you set up your store. Many businesses make their initial sales to personal connections. Your friends, family, and acquaintances are probably aware of your business and shop with you. Customers who aren’t in your personal orbit are necessary for long-term success. You can use digital marketing to attract and convert more customers.

The only people who will buy your items are those who know you have a website. When you’re just getting started, one of the most important things to achieve is brand recognition.

Make sure you optimize your website for search engines (SEO) while you’re creating it. Keywords and phrases in your product descriptions and landing pages can help people locate you on the internet.

Google the name of your company and look where you appear in the search results to see if your site is optimized. You’re in excellent standing if you’re on the top page of results. If not, check through your website’s content to see whether anything can be improved.

Even if your store has a continuous stream of customers, you may still use digital marketing and incentives to attract new people and retain your current ones.

Here are some tactics for marketing your Shopify store online, as well as how to implement them.

Top 10 Shopify marketing tools

Now that your internet store is live, set up and link your social media accounts. Make it easy for people to like and purchase what they’re looking for by making it simple for them to connect their social networking profiles. Start promoting your ecommerce site after you’ve finished developing your social media sites and website by using the following platforms.

1. Google ads

Google advertising can be used in a variety of ways to promote your Shopify store. To begin, you may advertise your site in search results and have it appear at the top of relevant searches. When someone Googles for your items, your ad will appear before the organic results. Users will know it’s an advertisement, yet it’s an effective marketing and promotion tool.

The bid amount you use in Google Ads determines where your site will be displayed in sponsored search results. To get the top spot, you’ll need to bid more. Although promoted articles aren’t cheap if you don’t have a big ad budget, they are still worth the money since you will appear on the first page of search results.

You can also utilize Google Ads display campaigns to build banner ads that appear on websites. You have a variety of options for size, with your ad running across the top of the page or in a sidebar. Whatever size you pick, make sure the ad is mobile-friendly. Many of your clients are most likely using their phones while browsing, so your ad should be mobile-friendly.

Shopify marketing - Google display Ads

Netflix just released this commercial for its Halston biographical series, which chronicles the life of a fashion designer. The top banner ad on Vogue’s website is meant to appeal to visitors. The series would pique the interest of anybody who visits the site.

With Google Ads, you can choose who to reach out to based on geography, interest, and other metrics. Your ad will appear on websites with a demographic that matches your target market. Make an advertisement that is both attractive and easy to understand. Don’t write a lot of copy, but instead a short statement to express the value of your product to customers.

2. SMS marketing

SMS — also known as text messages — is one of the most popular digital marketing techniques. By the end of 2020, 48.7 million individuals had joined SMS contacts from a variety of businesses, according to a Learn Hub article by Lauren Pope.

In 2020, MarketingProfs predicted that text messages generate six times more customer interaction than emails.

To keep up with Telemarketing Consumer Protection Act (TCPA) standards, make sure your consumers have volunteered and given them concise instructions for opting out. Set up automated communications to be sent at predetermined intervals after they’ve opted in.

Messages should be brief and include links to your website. Each message must be 160 characters or fewer. SMS advertising is useful for delivering timely information such as sales, special events, new inventory announcements, and other important information.

Shopify marketing - Sms Marketing

SMS can be used to direct consumers to your store in this example from Bloomingdale’s. By opening the message with the words “Ends today!”, Bloomingdale generates a sense of urgency. Anyone reading the message knows that they have only a limited amount of time to take advantage of the offer.

Shopify provides an app that you can use to generate and send SMS messages, making it simple for businesses to market via SMS. And there are instructional videos available to assist you through the process.

3. Automated messages

Constant Contact integrates effortlessly with Shopify and provides tools for setting up triggered communications. SMS or email may be used to broadcast automated messages. To interact with your consumers, use them on a regular basis. The following are some typically automated letters.

Welcome

Send an automated message to someone who signs up for your email or SMS list once they’ve joined. Because people receive these emails as soon as they join your list, their open rate is usually high. Use this message to express your brand’s personality to clients.

In general, an automated welcome email should thank subscribers for signing up and should provide them with a rundown of what to anticipate. Include a short description of your store and its goods. Some consumers may join your mailing list for coupons and other offers if they’ve never done business with you before.

Topshop -welcome email - Shopify marketing

Topshop‘s welcome email is uncomplicated and to the point. It greets consumers in large text and explains what to anticipate from future communications. It also acts as an incentive, offering new members a 10% discount just for signing up.

Abandoned cart

This happens all the time. Someone is browsing your Shopify store and adding items to their cart when they depart without logging out. In this case, sending an automated abandoned-cart notice to their email when they leave your site might help you regain contact with them.

You may set up these emails to be sent at a specific interval, such as an hour after someone cancels their order. They usually ask something like “did you forget anything?” or similar wording. There are a variety of reasons why someone would abandon their cart. They may well have reversed their decision and decided against purchasing the product, but they might have been distracted or gone off to check something else on the web.

Thank you

You should thank those who signed up for your emails once they’ve purchased a product, even if you’ve already thanked them. People usually remember you if you follow up with them on a regular basis. You may also set up automated messages to send out a few months after their purchase to see whether they’re satisfied and offer comments.

4. Email marketing

We’ve previously discussed automated emails, but you should maintain touch with your email list between store visits. Building a rapport with your consumers through regular email marketing is a good idea. Many of them sign up for your email list solely to receive coupons, be informed about upcoming deals, and other important information.

Break down your list into separate categories and tailor your communications to each. You might, for example, create a segment for your most loyal clients and send them thank-you notes as well as special benefits. A message to your one-time client that you miss them and provide a discount to entice them to return to your store is more likely to attract their attention.

Depending on the size of your Shopify store and how frequently you discount, offering daily discounts may not be a cost-effective marketing approach. However, you may utilize your email list to advertise seasonal sales and promote discounted goods.

Keep track of anniversaries and birthdays by recording them in your calendar using the Mobile App’s Birthday Calendar, and use your email list to send special-day emails with a one-time coupon or discount code.

You may also distribute content such as your blog and video pieces through your email list.

5. Content marketing

You’re constantly generating content if you use Instagram, Pinterest, and other social media platforms to promote your Shopify business. You may complement this by operating a blog or an online magazine linked to your website, establishing a YouTube channel, or offering other practical hints and tips on your social networking profiles.

If you’re selling bespoke furniture on Shopify, for example, post blogs or videos with interior design advice. You may create a company website that includes a blog as well as professional images of how different pieces might be combined in various settings.

TIP: To help generate interest with your content, create a branded hashtag and use it in all of your social media posts. To help people find your postings and store, include more obscure hashtags that are also known by using relevant tags.

6. User-generated content

Word-of-mouth advertising is popular among businesses since it is cost-effective and helps to build your reputation for quality. Request that your consumers include your products on their social media sites and tag you in the comments. Your store will become more visible to your clients’ followers as a result of this.

Running a contest or offering incentives to individuals who post about you and tag your business on Instagram and other social media platforms is one method to get them to do so. People like freebies. Create a branded hashtag for the promotion and use it to keep track of entrants and pick a winner.

Offering a desirable reward encourages your fans to produce creative and compelling content, which helps you get more popular. You may always pick a random winner, but assisting individuals in getting creative is an entertaining approach to raise attention and participation.

7. Shoppable Instagram posts

Digital marketing should include a significant component of social media. According to a 2021 article published by the Business of Apps, 54 percent of respondents claimed they had purchased something after seeing it on Instagram.

Instagram makes it simple to create shoppable content. You may establish a catalog on Instagram using your company’s Facebook profile, which was integrated with Facebook after the merger. After you’ve loaded your collection, you can start adding product tags and stickers to your posts. When your followers click on a product, they are taken to your website via these tags.

Bliss- Shoppable instagram feed - Shopify marketing

Bliss is a skincare company that sells its goods in many locations. The business frequently tags stores such as Target in tweets urging consumers to buy.

You may also create a link in your bio that directs people to your Shopify store and include “Link in Bio” in all of your postings.

8. Shoppable Pins

Another social networking site dedicated to purchasing is Pinterest. In 2021, the number of active users on Pinterest was reported to be 478. The website is different in that individuals come here for inspiration. They may follow their friends and favorite companies, but many people utilize the site to create mood boards and look for alternate goods.

Shoppable pins and the use of related hashtags to promote them are good strategies for getting your postings into people’s search results on Pinterest. You may utilize Pinterest in the same way as Instagram to build an internet catalog and label goods.

OnPinterest, you can add pricing information directly on the pin, and users who click on the pin are taken to your site. Pinterest connects to your website, so any price adjustments or stock shortages may be updated immediately after you modify it.

Floyd- Shoppable pin - Shopify marketing

The Floyd catalog page for the table is shown to visitors who click on the shoppable pin. Pinterest may match the pin with suggested boards when users hover over it. This feature allows customers to visualize how they will utilize your items.

9. Implement a loyalty program

Customers who frequent your store are more likely to return and spend even more money there if you have a loyalty program. Shopify provides tools for developing and running loyalty programs. You may customize the nomenclature of your rewards or user points program to suit your needs.

Decide how you want to arrange your loyalty program before you begin. You could establish various tiers depending on how much people spend and greater rewards for those in higher categories. You might as simple as an online punch card that provides a free gift or discount after a specific amount of purchases is reached.

Customers should perceive your loyalty program as valuable for them to participate. Begin by conducting a customer poll to see what types of incentives customers would want. You may begin with your most loyal consumers, as they are already devoted to your brand.

Ask them what keeps them coming back and take their comments to create messaging around your campaign.

10. Connect with influencers

In recent years, individuals who are well-versed in social media have used platforms such as YouTube, Instagram, and TikTok to grow massive followings. In almost every sector you can find influencers, from fashion to environmentalism. There’s probably an influencer for whatever you sell through Shopify that will assist promote your brand and getting it

You can begin by looking for industry influencers. Once you’ve figured out who they are, contact them to start a business collaboration. Social media stars with large followings are more than likely to demand payment for a collaboration.

In general, individuals with more followers are costlier than those with less following. Small businesses may find it more cost-effective to collaborate with people who have fewer than 100,000 followers. Starting small also allows you to test various personalities and media to determine what works best for you.

Once you’ve got a basic understanding of the marketing tools discussed above, you should have a good idea where to start your promotional efforts. When you’re starting out, some methods are more appropriate than others.

How to best market your Shopify store

Instead of experimenting with every tool and platform to see what works, start with a goal in mind. To figure out how to market your Shopify store, make a list of everything you want to achieve.

Here’s some advice on where to concentrate your efforts, depending on whether you want to attract new customers or retain old ones:

Finding new customers

It’s time to seek out more customers now that you’ve established brand recognition and acquired a few of them. Google advertising and other social media advertisements can help you find new consumers. To put your Shopify business at the top of SERPs, use Google Ads (search engine results pages).

Promoted posts on Instagram and Facebook are a cost-effective way to get your page into people’s social media feeds. You may specify the number of clicks you want for these advertisements, so you don’t have to spend more than your budget permits. Promoted posts are an excellent tool for targeting people in your demographic and producing creative advertisements with your most popular goods.

You can also apply shoppable organic social media content to generate brand exposure while also making it simple for visitors to turn into purchasers.

Retaining existing customers

Finding new consumers is critical to the success of your store, but keeping existing ones is critical to your bottom line. According to a 2021 Small Biz Genius article, retaining clients can boost your profits by 25% to 95%.

Email marketing

Create a thank you and follow-up email for everyone who makes a purchase from your online shop, as well as a month later to request a review. Send informative emails to your list on a daily basis with news about sales, special events, industry developments, and other relevant subjects.

These communications also serve as a reminder and open the door to excellent customer service.

Content marketing

Maintaining your connection with current customers is aided by content marketing. Use social media to show clients using your products in real-time. Create postings for new items during the seasonal transition period. Bring attention to issues you care about via social media by informing others about your company’s principles.

Regularly sending links to these channels through your email list ensures communication. Daily social media and community interactions, as well as occasional emails and videos, can all be produced less frequently. Send regular emails to your subscribers in order to evaluate which subjects are most popular.

Customer loyalty programs

A loyalty program not only encourages frequent customers but also gives them access to something unique.

Your loyalty program may be as basic as an online punch card that offers rewards for making a certain number of purchases (for example, earning a small item for free after 10 purchases) or a tiered system based on how much they spend. Shoppers who spend more will get greater benefits, such as increased discounts or early access to sales.

TIP: Are you unsure of what to provide? Send out a survey to your current customers asking what they’d want in a loyalty program.

When you’ve set your goals, you can start deciding how to promote your Shopify store.

There are several methods for business owners to expand their e-commerce stores. You’ve arrived to the correct site if you want to learn how to market your Shopify business.

Shopify’s marketing options are incredibly flexible, allowing you to promote your store in a variety of ways. Your product, marketing budget, and available time will influence the way you market your Shopify business. There is a solution for everyone due to the availability of numerous digital marketing techniques and strategies.

Let’s dive right into how to market your Shopify store using popular digital channels. 

How to Market Your Shopify Store Using Social Media

Social media sites, such as Facebook, Instagram, and Pinterest, are excellent methods to market your Shopify store. With billions of users around the world, social media has the ability to reach and interact with your target consumers.

Original content 

Organic content on your social media platforms is the first, most essential, and least expensive approach to promoting your Shopify store. This might range from product highlights to customer reviews and user-generated content (UGC) to behind-the-scenes photographs and videos of your company’s operations. Social media is an excellent platform for increasing brand recognition and reputation.

You may use your social media feeds and the “stories” function on Instagram and Facebook to remain personal while maintaining professionalism by uploading high-resolution photos, relevant videos, and engaging captions.

You may also use paid advertising to promote your Shopify store on social media. While unique content can only go so far, if you invest a little money in your postings, you can reach a much larger audience. Check out this Shopify guide to Facebook advertisements for helpful tips on how to market your Shopify business through paid social media advertising.

Influencer marketing

Influencer marketing, in which well-known individuals promote your items on social media in exchange for free items or money, is yet another approach to get your goods into the hands of new consumers. You also develop brand trust by collaborating with influencers.

How to Market Your Shopify Store Using Email Marketing 

There are numerous email marketing campaigns that you might establish depending on your company objectives. Create a “Welcome” series to entertain new or potential clients. Create a “Loyalty” program and stay connected with your current customers through email if you want to retain existing customers.

Consider using a content marketing agency to develop an email capture strategy that will encourage your potential consumers to share their email addresses with you. Through email, you may converse about your goods, client reviews, and present sales and discounts.

Use triggered emails to send informative messages to clients at the appropriate time and in line with your Shopify store’s content, rather than sending a general email to everyone on your list.

How to Market Your Shopify Store Using Display Ads

Display advertisements, alongside your email marketing promotional plan, will improve your marketing efforts and sales. You’ll appear in people’s inboxes as well as while they’re browsing the web, which is a lot more useful.

Contextual advertising is a great technique to market your business on other websites by selecting where to display your ads depending on the material on the other website.

When you combine these tactics, remember to offer constant and customized content to a target demographic. This will improve brand recognition, trust, and participation.

How to Market Your Shopify Store Using Your Website 

Have you tried blogging before? If not, it’s time to begin since blogging is another option for how to promote your Shopify business using your website platform. You will improve website traffic and convert more visitors into paying consumers by producing high-quality content and posting on your website’s blog, even if you are selling a product. Here’s how blogging works to promote your Shopify store.

First, optimizing content for SEO increases the probability of Google search results placing your material at the top. This means your company’s website will appear when your target consumer is looking for a solution to their winter glove problems (if you sell winter gloves and produce an interesting blog post about it). Blog posts influence more than 60% of purchases, according to studies. Consumers are influenced by content.

Blog posts, second, help you develop connections and trust with your new and existing consumers. The more they get to know and interact with your company, the more likely they are to buy something. According to online data, it takes an average of 56 touchpoints for a potential customer to become a paying client. You can increase the touchpoints available to help customers go through their purchase journey by sharing appropriate content as a marketing strategy.

How to Market Your Shopify Store Using Paid Search

When it comes to digital advertising, there are a plethora of different sorts and channels, as well as various strategies. The fundamentals of paid search include a target audience, an appropriate SEO keyword, and a product to promote using Google Ads as the most frequent paid search platform.

You may invest in a specific product or landing page and bid on relevant phrases under which you want this site to appear. If you win the highest bid, your ad will show up in Google search results when someone searches for the keyword or phrase you chose. While paid advertising is more expensive than other types of Shopify marketing, you will see an increase in relevant website traffic, a higher ROI (return on investment), and immediate results.

Which Shopify marketing strategy Works Best for You? 

There is no one-size-fits-all approach when it comes to marketing your company online.

So, in order to be successful, we propose getting to know your consumers better and learning what they want from your brand.

Another excellent method to find out what works for you is to conduct small tests. Before attempting anything new, make a note of the impact of each and everything you do!

About the author

Ra Karthik

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.

By Ra Karthik