“Better. More informed. Consistent. Highly personalized.” arguably the four pillars of eCommerce marketing & management, they set up the essence of your entire campaign.
However, there’s one specific pointer in the list that can hinder your growth over different regions.
Are you one of those Shopify vendors who aspires to cover vast geographies to sell their products/ services?
If yes, you must know how difficult things can get when you plan your expansion beyond one state/ region. Creating highly personalized content can be a huge deal if your store is not adaptive to multiple languages.
Don’t you think it’s time to lift language barriers from your Shopify store and welcome better reach?
We know that you are; let’s have a look at what a multi-language store is from its core…
Multi Language store – Basics
What is a Multi-Language Store?
A Multi-language store allows its visitors to view the content of the site in their native language. One can translate the contents to the native language of the area, depending on the region where it is being used.
Confusing right? Let’s have a look at some examples of multi-language Shopify stores:
- Metropolism Cart – English and Spanish Shopify Store
- Suture.ch – German and English Shopify Store
- Gourmet Mondial – French and English Shopify Store
- Bilingual Coffee Demo Store – Spanish and English Shopify Store
- Elucx – English and French Shopify Store
Now that you have a better idea of a few Shopify based multi-language stores, let’s look at the added advantages of owning one in the next section.
Benefits of Using Multi-Language Store in Shopify
Be honest, don’t you feel a bit secured when you have a store in one’s own language?
Yes, there is just one of the benefits of using a multi-language store in Shopify.
When you run a multilingual Shopify store, you are at a better chance of increasing your market share in terms of customers, followed by increased popularity and brand recognition on a global scale.
No, the benefits don’t end here… when you use a multi-language Shopify store, you are at a higher chance of topping the charts of Google SEO over more than one language, improving the credibility of your brand, ultimately offering improved revenue.
While these were some of the benefits in terms of revenue, you also have a higher chance of improving customer retention and decreasing cart abandonment rates.
Ways of Adding Multi-Language Option to Your Shopify store
There are no second thoughts that Shopify is an excellent platform in terms of providing business. However, the lack of support for multilingual storefronts counts as a drawback that cannot be dealt with efficiently.
But, what if we told you that you no longer need to stick to one language at all times? Yes, its possible to add multi-language option to your Shopify store with the suggested solutions:
1. Create Multiple stores – one store for one language
The idea to create multiple stores might be enticing, provided that you have a vast bandwidth at your disposal. Even after that, maintaining and managing various storefronts can be a mundane task and is the most resource-consuming solution in terms of bandwidth, time, and money.
Further, even if you can manage the funds required to run multiple stores, updating multiple website databases with new products, and running updates, working stock levels will only make things ‘HARD’.
Your struggles don’t end there; when you open multiple storefronts, you will also have to translate your websites for every content and products that you offer over your Shopify store.
Considering all the hustle with no assured returns, it’s better to ignore the possibility of this solution.
2. Using Shopify multilingual theme
Another common misconception that users come across while setting up their multi-language Shopify store is that all their problems will get sorted if they pick a theme that’s multilingual ready. No, not even the presence of a language switcher does the work for you.
While it might appear to be a good idea to use such themes at first, it won’t be fruitful in the long run. When you select one of those themes with a language switcher, you risk your Shopify store with limited functionality. Further, some of those themes only translate the text content and not the systems’ messages.
Further, this specific solution also requires technical assistance as you’ll have to translate the standard text, HTML, and be very cautious while translating your store’s template language.
The templating language, Liquid, offered by Shopify monitors your on-screen appearance; therefore, it limits your translations to text. You can’t do much with the Liquid filters, tags, or objects.
Yes, you can use a multilingual theme, which looks simple but technically tough to do. It might be an option for you if you have your HTML expertise, then things might work for you.
3. Using Multilingual Shopify apps
The easiest option in the list that ultimately translates your Shopify store’s contents is to install a multilingual app over your platform. It saves you from the troubles of opening multiple Shopify stores or from the efforts of using a multilingual theme either.
Adding multiple languages to your store with the help of applications is simple; all you need to do is install hundreds of languages over your Shopify store in a matter of minutes.
Moreover, some of these automation tools help in automatic translation and translate the system generated messages over your store (including email notifications and checkout).
Considering the flexibility offered, opting for software for your Shopify store counts for the best options.
Are you wondering what next? Which apps to select?
Relax, we have you covered for that with our curated list for the best Shopify Multi-language apps.
List of Best Shopify Multi Language Apps
Suggested below is a curated list of the top 5 Shopify multi-language apps that make the job easier for you:
Developed by DevIT, LangShop is a platform that allows easy translation over multiple languages. Interestingly, to use LangShop, vendors don’t need to have any coding skills.
Further, this plugin also offers comprehensive support to cater to the needs of its international customers. Interestingly, LangShop is renowned for successful translation support for Chinese users.
It’s multifunctionality and ease of use make LangShop the notable suggestions over the top of the list.
- Supports auto-translation over Shopify stores.
- Allows users to use multiple currency switchers.
- Supports advanced formats of SEO features, similar to the multilingual sitemap.
- LangShop supports API for developers.
- Allows extended documentation over their website.
- The billing amount at $17.99 per month might prove to be a bit costly for small shop owners.
- Advanced membership package holders can only use the custom API interface available over LangShop’.
2. Multi Lingo
Another reliable translation tool for your Shopify store, Multi Lingo changes, allows translations over static content for an existing theme. Further, this specific plugin is also compatible with the Yandex translation engine, supporting automatic translations based on per-items.
The ease of operations at Multi Lingo makes it a reliable option where you select a theme that needs to be translated, and you receive a multi-language copy for the given theme, allowing you to enter translations.
Let’s have a look at its Pros and Cons:
- Supports advanced SEO by allowing the users to keep their SEO related content on their localized page.
- Allows automatic translations based on a per-item basis.
- Compatible with Yandex translation engine
- Responsive customer support
- Multi Lingo doesn’t support sub-domains
3. Multilingual Shop ‑ GTranslate
Another reliable tool for successfully translating their Shopify stores, Multilingual shop ‑ GTranslate is known for its flexibility to translate into a vast number of languages.
A plugin integrated with Google Translate, a Multilingual shop, allows automatic translation.
Further, this plugin also offers multiple membership levels to cater to different shop owners’ needs to varying scales of operations.
- Multilingual shop ‑ GTranslate covers the basic need of shop owners with a free membership.
- The plugin supports URL translation.
- Allows a fifteen-day trial to let users experience the performance of the plugin.
- Offer advanced SEO support as a paid feature.
- It doesn’t permit the import/ export function
- The free version hinders usage
4. Weglot Translate
Weglot Translate is another reliable plugin for translation over your Shopify store. This plugin allows users to access and add multiple languages over their store.
It also helps with the automatic detection of the website’s content through different source codes and enables automated translations.
Besides, this powerful plugin can also detect the preferred browser languages of the visitors and redirects them. Lastly, Weglot Translate also allows advanced SEO functions for your Shopify store.
- Allows easy redirection for customers, based on their preferred browser language.
- The editor tool present over this platform helps you translate your content simultaneously, inside your website design.
- It offers varying levels of membership to cater to businesses of every type.
- Weglot Translate does not provide sub-domain support.
- This plugin fails to provide users with an import/export function.
- The basic membership package is limited and doesn’t support unlimited language options.
One of the widely popular plugins used in Shopify stores, ‘Langify’ allows a wide selection of integration options and theme support to its users.
This plugin comes with a host load of features, ranging from translation suggestions to advanced analytics.
The array of functionalities offered by Langify makes it a reliable suggestion of our list and a highly rated plugin over the Shopify app store.
Listed below are its Pros and Cons.
- Automatic language detection and redirection.
- Easy import and export in various formats (CSV, XLIFF, PO/MO (gettext), and JSON).
- Image translation support.
- Allows easy integration over Cross-Sell, Recomatic Products, Gift Reggie, Searchanise, Store Pickup + Delivery, and Instant Search +.
- Langify limits the products’ translations, custom shipping/payment notifications, and notifications over the checkout page.
- Doesn’t help with auto-translation.
- It was billed at $17.50 per month that might be a bit costly for shop owners.
Now that we have covered the different software, you must be thinking of the possibilities. We understand the curiosity well; therefore, let’s have a look at a step by step guide to translate your Shopify store, say LangShop, for example.
Step by Step guide to Translate your Shopify store Multilingual
Step #1: Log in to your Shopify store admin account
To begin with the process of translating, you need to log in to your Shopify account, with the initials of the shop that needs a translation.
Step #2: Install this Shopify app – LangShop: Translate $ Currency
Once you have successfully logged into your Shopify store, it’s time you move to the admin dashboard and further navigate the menu to reach ‘Apps,’ followed by a click on “Visit Shopify App store.”
Post the click, the page is directed to the app store over Shopify, from where you need to search for the “LangShop: Translate $ Currency” application and click on the ‘Add app’ tab, followed by the installation process.
Step #3: You can add languages at the first step of the setup process
Post the installation of the LangShop application over your store, it’s time that you configure the settings over your multilingual store with the following:
LangShop supports over 241 languages that you can translate. All you need to do is select the additional wording you would prefer to showcase over your store.
Note: As per the API policy over Shopify, vendors are limited to add five languages to their online store. However, the Shopify Plus merchants are allowed to add up to 20 targeted languages.
Step #4: Select categories that you want to translate and click Next to launch auto-translation
Now that you are finally done with the categories that you want to translate, it’s time that you amend those changes over to your content. Select the desired types of objects.
Note: We recommend you translate all your categories as it allows your store to be market-ready. Moreover, you can always edit your content post its formation.
Step #5: When the multilingual content is ready, publish the language
Post the selection of the categories that need to be translated; it’s time you allow LangShop to work in the background on the server.
Note: The app usually takes some time before it’s ready with the translation as it uses Google, Yahoo, Bing, and other integrations.
Step #6: you can now introduce your Shopify store to new foreign markets and increase sales
Now that your settings are finally applied, Volia, you are ready to hit the international markets and reap the benefits of improved sales and conversions for your brand.
Now that you have seen the process in detail, there might be doubts regarding the available languages or the steps to add some additional Shopify language to your store.
Don’t worry; such questions are common. Let’s have a look into the detailed process of adding languages to your Shopify store in the following section.
How can I add additional Shopify language to my store?
Are you wondering how to add two or more languages to your Shopify storefront?
Guess we have the answer!
To begin with, you need to visit the installed Shopify app – LangShop: Translate $ Currency. This is the application that allows you to add languages. Listed below is a step-by-step process; check it now:
1. Log in to your Shopify store admin account
Access the Shopify platform with the initials of your store.
Note: Use the credentials of the store over which you want to change the translation settings.
2. Go to the Langshop app
Now that you are over your Shopify platform, head for the admin dashboard, and navigate to the Langshop app to begin the process of adding different languages to your Shopify store.
3. Navigate to the ‘Language’ section
Once the application is open, it’s time to go to LangShop admin => Settings => Languages, where LangShop provides you with a total of 241 languages.
Note: Shopify has limited the total language options to 5 for regular users and 20 for the Shopify Plus Merchant.
4. Select the desired language options
Once LangShop provides you with the list of languages, it’s time you select the languages by clicking on ‘add language.’ Then you choose categories that you want to translate and click Next to launch auto-translation.
5. Then you select categories that you want to translate and click Next to launch auto-translation
Once you decide to translate your Shopify store, you must change your target languages. To do the same, you have to delete or unpublish all the active target languages. You can do the same by simply clicking on it.
You can find the ‘Unpublish’ button over the upper right corner of your Shopify app.
6. When the multilingual content is ready, publish the language
Post the selection of the desired language translations, Langshop takes some time to process your content in the background. Once done, you are ready to expand your business across geographies.
Didn’t translate your Shopify store just got easier?
Now that you have the option to translate your content as per region, you can efficiently strategize your campaigns. With Shopify translation being in your toolkit, the sky’s the only limit for your eCommerce store.
You can come across some other method that would allow you to translate your Shopify store. However, it should be understood that an optimal solution can only be found via the trial and error method; what works for your store might not work for the other.
And the fact is …
“There is no greater growth opportunity for eCommerce vendors than going international.”
Thus, making use of your Shopify store translation to reach new latitudes with your eCommerce business is only a matter of time with the right shopify app.