Shopify Collections feature is a great way to showcase products that you sell on Shopify. It also saves customers from having to search for your products and allows them to find what they need with ease.
This powerful feature can be tricky to use at first. This blog post will give you everything you need to know about Shopify collections so that your Shopify store stands out from the rest!
What are Shopify Collections?
Shopify Collections are Shopify’s equivalent of category sites. They’re a great way to organize related items into a simple-to-navigate list.
The way those categories appear will vary depending on your audience and the types of items you sell, but they may include things like:
- Clothes for men, women, or children
- Seasonal goods, like Christmas decorations
- Items in a specific size or color
- Discounted products
After you’ve established a collection, it will be shown as a page on your shopify store with a gallery of the items you’ve included.
For example, here is how Allbirds Men’s Shoes collection appears:
Shoppers who land on your collections page may click on a product that interests them, and they’ll be sent to the appropriate landing page:
Of course, collection pages have to be discoverable if they’re going to be useful. To that end, you’ll want to include them in your site’s navigation menus, as Allbirds has done:
You can create and manage your Shopify collections by visiting the Collections page in your Shopify admin.
So far, things have been rather straightforward.
Now, things get a little more difficult, since collections are divided into two categories: automated and manual. Because you can’t retroactively modify the type of your current collection after you’ve started it, it’s critical that you choose the right one for your next gathering.
#1: Automated Shopify Collections
You’ve built a successful online store that sells hundreds, or even thousands of items.
If you don’t have the time or patience to go through all of them to build your own collections, you’ll be happy to hear that Shopify can handle it all. Simply tell Shopify your selection criteria, and it will select all of the goods that meet those criteria for you.
You may use 60 different selection criteria with Shopify., including:
- Product title
- Product type
- Inventory stock
It’s entirely up to you whether or not products must satisfy just one, or all of your specified criteria in order to appear on your new collections page.
Best of all, Shopify’s automated collections automatically update themselves as you add a new product to your site that meets the same criteria. Shopify can handle all of the details once you’ve established your rules.
Automated collections are by far the most popular choice. They can save you a lot of time and effort. You may use seasonal tags, such as summer or winter, to instantly assemble the right items in your seasonal collection, as if by magic.
However, there is one little drawback to consider—certain goods cannot be readily removed from an automated collection. If you don’t want a specific pair of shorts to appear in your summer line, you’ll have to go in and remove them:
- The collection’s requirements; or
- The product details
Automated collections, on the other hand, are fantastic since they’re automated. However, they might be rather inflexible at times.
#2: Manual Shopify Collections
That’s where manual collections come in handy.
This is a collection of goods that you’ve chosen specifically for inclusion.
A manual collection will remain static once it’s completed, regardless of how many new items you add to your site or what time of year it is. You’ll only see changes if you add or remove items yourself.
Clearly, maintaining a manual collection necessitates more effort on your part. They’re usually ideal for small, carefully curated collections.
If you’ve asked an influencer to choose their favorite items from your store, their choices would be great for a manual collection (as long as they haven’t chosen hundreds of things).
Note: You can’t change a Shopify collections type once you’ve created it.
Why Do you Need Shopify Collections?
Imagine you’ve been given carte blanche to rebuild your Shopify store from the ground up: there are no limits to your creativity. Nothing is too big or unrealistic. You don’t even have to open a ticket with your development team and wait six months for them to implement it.
So what do you do?
You could be a web designer or developer, or perhaps you’d create an engaging online experience or develop the most appealing front end available.
Maybe you’d create a site that’s simple to navigate. You could also do what your consumers actually want: develop a website that is simple to use.
The most important part of web design, according to 91 percent of shoppers, is that the website enables them to easily locate what they’re looking for.
Why would anybody invest in you if going around your site results in tension headaches?
That’s where Shopify collections come in.
Simply stated, Shopify collections are one of the most efficient methods to make your Shopify e-commerce business more user-friendly for customers to hang out (and buy).
How to Create Shopify Collections?
Shopify Collections are a fantastic method to group your items and can aid customers in locating things more quickly and efficiently. It’s also really easy to use.
so let’s begin!
Step#1: From our dashboard, we move to the left and select ‘Products,’ which displays a list of product choices. Then, from the menu, we pick ‘Collections’ to view all of our active collections currently set up in the shop.
Step#2: We start on the collections page by selecting the “Create Collection” option in the top right-hand corner.
Step#3: After that, we type in the name of our new collection and a brief description of it.
Step#4: There are two options for ‘Collection type’ when creating a collection: manual or automated. When possible, I recommend building an automated collection to avoid having to recreate the collection after updates, importing, or connecting with another system. Shopify will automatically fill them in, which saves us a lot of time in the future.
We may also use an application to place our orders. Collection Manager is a fantastic app that allows us to categorize and arrange our collections visually, as well as move and swap items around. When utilizing an app, however, the collection must be set to manual mode.
For our example, we will be using an automated shopify collection.
We must establish our criteria for automated collections.
Note: When you’re setting up a condition, it’s important to consider the intended meaning. For example, if your statement is “All of the above must be met” (meaningful because it includes both ‘and’ and ‘or’),
Step#5: For this example, we’ll select ‘all conditions,’ ‘product vendor,’ and ‘is equal to,’ then choose a specific vendor, Celine. Shopify then gathers the items that match our collection and adds them to our product list after we’ve completed this.
Note: If a vendor isn’t on this list, it implies they haven’t been included to one of our items in the store. See how to add a product for more information.
Step#6: Then, we’ll concentrate on classifying the goods. The ‘Products’ drop-down menu contains a variety of alternatives.
We’re going to put our items in ascending alphabetical order by selecting ‘Product title A-Z’ for our example.
Step#7: Shopify collects links to every product on the site. If there is a dormant item in Shopify’s collection, it will show up but won’t be published. We select the product and then click Remove all channels from Manage Product Availability to deactivate it. To activate an item, we do the reverse process.
Step#8: The collection appears below.
Step#9: The ‘Sales Channels’ drop-down is on the right side of the screen. This region explains to us about the collection’s various distribution channels, such as our online shop, social media sites, and Amazon, among others.
Step#10: We may now look at what our store, including its newest collection, looks like and whether we wish to modify it further. Clicking on the tiny eye icon opens a preview of our store in a second tab.
That’s all there is to it!
Note: All of them are theme-specific, and you may move them from one theme to the next. For example, we’re not limited to these modifications in a single theme. It must also be liquid coded to reveal these characteristics.
Shopify Collections Best Practices
You know what collections are, why they’re useful, and which flavors they come in. You want to create your own now.
Before we get started, brush up on these seven most essential tactics to ensure that you obtain the greatest results from your Shopify store.
1. Optimize Your Shopify Collection for Search engines
Collections are not simply there to make your site look nice and help customers find your checkout page as quickly as possible; they’re also an important component of streamlining website navigation.
Collections are used to entice people to visit your site via search. The Allbirds men’s collection, for example, is ranked #1 in the term “wool trainers” on Google:
This is not a matter of chance. Optimizing your collections for organic search is critical to achieving top rankings in SERPs. That implies you must adhere to common on-page SEO guidelines such as:
- Choosing the correct target keywords. This is a lengthy process to go through in depth, so if you want some pointers, I’d recommend reading an earlier piece of mine on keyword research and the buyer’s journey.
- The collection’s URL should include your target keyword. Keep your URLs brief, too. According to Backlinko, there’s a link between shorter URLs and higher search rankings.
- Make sure your title tag contains your target phrase. Ideally, at the front of the tag.
- Use it in your H1 tag. Any instances where we find the same phrase in consecutive reports (for example, in H2s, H3s, and H4s (and so on)) should be highlighted.
- Developing a one-of-a-kind page content that incorporates your keyword. Research may help you figure out what your users want. It’s also a good idea to add related phrases such as “additional information,” “read more,” and so on. Look for them with a free tool like LSI Graph.
- Adding external links to other pages on your site. Make sure to use keyword-rich anchor text when you do so. While you’re at it, add links to your new collection from other pages as well.
This isn’t by any means an exhaustive list of SEO activities. You won’t be able to immediately start ranking number one after doing all of these things. But if you do the appropriate things on a regular basis, you’ll see results.
2. Use Quality Imagery
I can’t reiterate enough how important high-quality product imagery is for your collection pages (and site) in terms of performance.
It’s not just about me. eBay Research Laboratories has published a paper on the subject, agreeing that:
- Images assist in increasing buyer attention, confidence, and conversion rate and
- When it comes to product appearance, image quality is critical. Appearance is important for certain items, particularly those that are purchased based on appearance.
In other words, don’t anticipate your collections pages to generate income if your product pictures were taken in the back of a dusty warehouse using an iPhone 3G.
Of course, products such as clothes, shoes, and jewelry are very visual, making them ideal for product images. Others, on the other hand, are more difficult to photograph in an interesting way.
It’s not always difficult or impossible. See how fragrance company Bailly uses the ingredients to create a collection of otherwise uninteresting goods when you click over each product?
A product photo might be a still image or a video, but it has to tell the story of the product. Here are some broad tips for improving your product photographs:
- To offer consumers a deeper understanding of what they’re purchasing, photograph items from various angles.
- Make your picture look better by saving it in a higher-quality format.
- Customers may zoom in on your pictures.
- Consider including videos or other engaging features like augmented reality.
- Keep your pictures consistent so the whole collection page appears coherent.
3. Add Trust Factors
Let’s be real: appearance isn’t enough on its own. If people don’t believe what you’re saying, I can assure you they won’t purchase from you. So, how do you show that you’re reliable?
It’s simple to include trust elements to your collection pages.
Your best ally is the internet. They’re simple to include on collection and product pages, and your clients pay attention to them. In fact, 88 percent of customers trust online ratings as much as personal recommendations.
On its category sites, Amazon, the gold standard in e-commerce retailers, accomplishes this effectively:
On the Amazon Best Sellers page, note how many star ratings are under each product, as well as the number of reviews on which those ratings are based.
When we look at the SERPs for these books, we don’t see any top results. Instead, we’re greeted by a message implying that hundreds (or thousands) of people have purchased and loved them.
4. Make Your Shopify Collections Easy to Reach
Navigation is another topic that I’ve already discussed, and I’ll speak about it a lot more in the remainder of this essay.
Why? Because it’s important.
Navigation should be simple and intuitive; it’s absolutely critical for providing an excellent customer experience. Given that improving the customer experience is a major priority for 39% of retail companies, user-friendly navigation is something you should be striving for.
Include descriptive labels on all of your collections. A unisex fashion shop, for example, should use words like “Men,” “Women,” and “Kids” rather than a broad category such as “Collections.”
Have you ever had to manage a big product range or several subcategories? Add drop-down menus to your navigation, like fashion company Suta:
Shoppers can quickly find your product information and make a purchase simply by browsing the categories, allowing them to complete their journey to conversion in less time.
5. Map Out Your Site Structure
All of this brings me to the next point.
It’s simple for Shopify stores to become unwieldy, cumbersome monstrosities that are difficult to navigate without proper planning.
Instead, your website structure should be well-thought out. Begin with simple top-level categories and then delve deeper into subcategories (and sub-subcategories, if required), like this:
- Women’s shoes -> Boots -> Biker boots -> Non-leather biker boots
Imagine if, instead of that, you created top-level categories for every sort of women’s footwear and all of your other product categories.
6. Include Easy Product Filtering
It’s possible that someone who has visited your collections page will purchase, but it isn’t guaranteed.
They’ll vacate just as quickly as they arrived if there’s no clear option for what you’re looking for. That’s why adding intelligent product filtering to your collection pages is a good idea.
Let’s look at one of Artisaire’s top-level collections pages to see what I’m talking about: a Shopify e-commerce business that sells wax seals and stamp printing kits.
When you select “Narrow Selection,” the site offers a variety of filters and links to other collection pages.
Artisaire has hundreds of items in its one collection, but the product filtering choices make it quick and easy to find what you’re searching for (as long as it’s a wax seal or stamp).
7. Customize Your Shopify Store Navigation
Your navigation isn’t only about assisting consumers in getting from one place to another (although, as you can see, it’s a crucial part of the process). It’s also about piquing the customer’s attention toward the products you want them to notice.
Let’s assume you have a product group that converts at a greater rate than any other offering you make. You also make an excellent profit margin on those items. Naturally, you’d want to advertise them, wouldn’t you?
You may use these to your advantage by customizing your navigation. Look how Terre Bleu, a maker of lavender goods, uses a dedicated collection to highlight all of its top-selling items:
Within the Shopify CMS, it’s simple to create and modify custom navigation, so you may A/B test different menu layouts and product groupings to determine which is the most effective.
You may create product groups for your Shopify collections to help you showcase your best items and make conversion easier. They make it simpler for customers to navigate around your website and locate what they’re looking for. They also assist with search optimization by allowing you to organize products into categories.
Honestly, what’s not to like?
Create a few automated Shopify collections based on the product criteria of your choosing, put them live, and see what effect it has on your sales for an easy victory.