Google Shopping Actions
Google shopping has been on the rise; it is no news. Amazon has been successful in eating up Google share in the product-marketing segment. However, retailers are rushing to Amazon to advertiser while more and more shoppers are moving their product hunt to Amazon; leaving Google in dismay. Shopping Actions is Google’s effort to win back shoppers as well as retailer.
Google has been learning the needs of the consumers, and the data suggests that consumers want shopping experiences that are smooth which let them shop whenever they want.
This program aims at giving consumers the seamless shopping experience they need. Customers can shop products using Google Assistant and Google Search from their mobile devices, desktops and their Google Home devices.
How can Shopping Actions benefit retailers?
Shopping Actions isn’t just customer-centric. It also helps retailers grow their businesses by reaching customers the right time at the right place.
Retailers who use choose to register for Shopping Actions, they can leverage Google’s investments in machine learning, AI and natural language processing. Retailers can provide their customers a revolutionary shopping experience which is hands-free and voice-driven.
With personalised recommendations and one-click reordering, retailers can mould one-time shoppers into regular customers.
Customers can use Google’s shareable lists, universal shopping cart and instant checkouts to shop for products in a jiffy.
Google has introduced a pay-per-sale model where retailers pay only when a sale takes place. Google lists Shopping Actions within the sponsored Shopping Unit on Google’s Search page and Google Shopping website.
Furthermore, Google’s early retail partners are witnessing a positive customer experience and an increase in conversion count. Also, please let us know how Shopping Actions has impacted your business. And if you haven’t tried it out yet, please do!
For more updates about Google AdWords, Google Shopping and Pay-per-Click marketing, visit our AdWords and PPC blog.