Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest return on ad spend. It is important to…
Before we get into a detailed understanding of ad groups in Google Ads, lets first try to get the picture of the structure of a Google Ads account better. Google Ads is a three-layered structure wherein each account is associated with an email address. In other words, one email address can have only one Google Ads account. (This has changed recently but let’s stick to this number as of now). Each Google Ads account can…
