Tagad rank

What is a Good Average Position for your Business?

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Google defines Average Position as “A statistic that describes how your ad typically ranks against other ads.” In other words, Ad Position and Average Position tell where your ads are being displayed on the Google Search Network, Google Display Network or Google partners network. Google provides 8 ad positions on a SERP. Google numbers these ad positions from 1 to 8, 1 being the top-most position...

What is Cost Per Click in Google AdWords?

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What is the cost per click? Cost per click is the price an advertiser pays to a pay-per-click advertising campaign service provider like Google AdWords or Microsoft Bing Ads, for each click the advertiser get on their ad through these PPC platforms. Note: CPC is a measurement of an advertising campaign’s cost on per-click basis whereas PPC is a payment method of an advertisement campaign based on...

What is Quality Score in Google Ads?

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What is Quality Score? Quality score is one of the most important metrics which decides how much higher or lower one should have to pay in an auction for a keyword. A high score enables an advertiser to pay less than his competitors for the same search query. Quality Score is a number given to every keyword in Google Ads based on its performance in keyword auctions.  It can vary from 1 to 10...

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