What is a Product Group? A product group is a subset of your inventory. As an advertiser, you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product group. Getting started with…
Google Shopping Ads are now on Google Display Network. Google Shopping is one of the most used advertising platforms used by e-commerce advertisers to promote their products. And to retain the big number of advertisers, Google very regularly updates the features of Google shopping ads. Google Shopping ads had already made their way to Google Image Search, YouTube, and third-party retail sites partnered with Google. The expansion of Google Shopping Ads to the Google Display…
