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What is a Match Type in Google AdWords?

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In the previous blog, we got a basic insight on what a keyword is in Adwords, and we also defined what a match type is. In this blog, we will discuss more match types in Google AdWords. What is a Match Type? We know that only when a search query matches a keyword defined by an advertiser, an ad is triggered. But it is also true that a search query need not always match the exact keyword. A...

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