Tagcampaign creation

Device Level Bid Adjustments for your Campaigns in Google AdWords

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In the previous blog, we understood the working of AdWords auctions in detail. We discussed Google’s adaptation of Vickrey Auction called Generalized Second Price Auction. We learned about Maximum Bid, Actual Bid and different Quality Factors that Google considers when deciding the Ad Position. I have also mentioned about Bid Adjustments. I will be explaining the basics of bid adjustments, how...

Location Based Bid Adjustments for your Campaigns in Google AdWords

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We have learned the basics of device level bid adjustments and how to set them up in the previous blog. We have also discussed how auctions in AdWords work. In this blog, we will see how location based bid adjustments can be set. But before we get into that, lets recap on what bid adjustments are first. What are Bid Adjustments? Bid adjustments allow you to set the frequency of your ads. You can...

How does AdWords auctions work?

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  We all are very familiar with auctions and AdWords auctions is very similar to them. A traditional auction is a public process of bidding for (buying and selling) goods/services. Instead of fixed prices, participants place bids. The highest bid is declared the winner and the product is sold off. A bid is a price the participants are willing to pay for a good/service on auction. Google...

What are campaigns in AdWords?

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We are well-versed with keywords, ad copies, and bids. We did learn about Ad Groups in one of the previous blogs. In this blog, I want to explain what campaigns are in AdWords. We will learn about the different campaign types, best practices and more. What is a Campaign? A campaign, in general, is an organized way to achieve a goal. Similarly, a campaign is the first step of organizing an AdWords...

How to setup Google Merchant Center?

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What is Google Merchant Center? Google Merchant Center can be considered as a launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where an advertiser stores product feed and then Google reads and lists whenever possible. A product feed is information of an advertiser’s products that contains details like product name, image, unique id, description and attributes in a...

Single Product Ad Groups: The Secret to Effective Shopping Campaigns

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Single product ad groups is an advanced topic of Google Shopping campaigns. Lets start with the need for them first. Proper campaign structuring is a notoriously overlooked matter when it comes to Adwords campaigns in general. That is especially true for people who are new to Adwords or small business owners who just need to hit the ground running and don’t have the time to learn the ins and outs...

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