Tagconversion rate

63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

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The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Google Shopping Custom Labels: What Are They & How to Use Them?

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When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. It’s essential that you understand the importance of having custom labels for your Google products. They can help in...

The Ultimate eCommerce Guide to Successful Flash Sales in 2021

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Irresistible deals always feel good. Something that you have been eyeing for suddenly falls to a bargain of a price and you just know you have to click on buy! Add a countdown to this offer and you’ve added the thrill factor that is known as flash sales. They speak to the buyer’s psyche in the perfect manner, because they create a sense of urgency better than any other kind of sales. When you...

What is Google Shopping? and How Can it Benefit Your eCommerce Business?

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The history of Google Shopping began in 2002 under the name ‘Froogle’ which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007.  In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e...

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

5 Digital Adoption Challenges Ecommerce Business Owners Should Be Aware of

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To put it simply, digital adoption is the state in which a company’s digital assets are used optimally for delivering exceptional customer service, enhancing employee engagement, and boosting overall business value. An excellent example of this is automobile manufacturing. Remember when human hands put cars together? Over time, machines took over specific steps, and workers were trained to...

How To Use Giveaways To Grow Your Ecommerce Business

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Who doesn’t love gifts? Everybody loves them. As human beings, we feel valued and fulfilled when we receive gifts from other people.  It gives our moods a boost, and most importantly for you and me as entrepreneurs, it makes the other person want to give back. So… How can we use giveaways to grow our businesses? How do giveaways work? Before we jump into the details of the strategies that...

Shopify Product Pages: 10 Tips to Increase Conversion Rates

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Product pages can make or break your store. Maybe they’re attracting viewers and maybe those visitors are staying for a while – but why aren’t they buying? That’s where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, it’s about engaging with a visitor and gently accompanying them through the...

Facebook Ads Vs. Google Ads: Which Is Better for Your Business Objectives?

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Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...

Six eCommerce Email Marketing Tips to 5X Your Conversions

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If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email.  With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an  ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool.  This is enough of a reason...