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The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs.  Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data on other platforms apart from Shopping ads. Today the Surface Across Google program…

What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…