Customer data


5 Strategies to Drive Customer Loyalty for E-commerce Stores

Despite the ongoing turmoil due to the pandemic and the slowing down of businesses, the e-commerce industry has bounced back. Now, due to an explosion of brick and mortar stores moving online, gaining customer loyalty is the top priority for eCommerce stores.   30% of buyers state that they trust brands that they have bought previously from. Particularly, the 2020’s coronavirus outbreak has made...

How to use customer data to personalize marketing campaigns and customer journeys

Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...