Tagdisplay impression share

What is Impression Share in Google AdWords?

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Google defines Impression share (IS) as the percentage of impressions an ad receives to the total number of impressions that an ad could get. The definition is self-explanatory. But how can you calculate your Impression share? What are the types of Impression share? And what are its implications? We will discuss all that in this blog. Impression share (IS) calculation – (IS) = Impressions...

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