Tagexact match

A Guide to Exact Match in Google AdWords

A

This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

What is a Match Type in Google AdWords?

W

In the previous blog, we got a basic insight on what a keyword is in Adwords, and we also defined what a match type is. In this blog, we will discuss more match types in Google AdWords. What is a Match Type? We know that only when a search query matches a keyword defined by an advertiser, an ad is triggered. But it is also true that a search query need not always match the exact keyword. A...

Follow Us!

Archives