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Google shopping ads for shopify stores: The Ultimate Guide

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Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

What is a Landing Page? What are the different types of Landing Pages?

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To understand the idea of a landing page better, let’s first see what it is not. Online pages, including a website’s home page, are simply called web pages. Users will not be able to find highly relevant information with respect to their query in normal pages. These pages are more generic in nature and allow visitors to explore the website and discover content on their own. What is a Landing Page...