Taggoogle ads analysis

What is a good Click-through Rate in Google AdWords?

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What is a good click-through rate?. This question frequently comes up during our AdWords Q&A. Before we get into the quest of finding out what a good click-through rate is, we have a few basics to revise. What is Click-through Rate? Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Click-through rate is a key performance indicator of both...

What is Cost Per Click in Google AdWords?

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What is the cost per click? Cost per click is the price an advertiser pays to a pay-per-click advertising campaign service provider like Google AdWords or Microsoft Bing Ads, for each click the advertiser get on their ad through these PPC platforms. Note: CPC is a measurement of an advertising campaign’s cost on per-click basis whereas PPC is a payment method of an advertisement campaign based on...

What I Learned by Analysing Long Tail Keywords in Google Ads for Different Industries

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Long Tail Keywords have long been a source of intense discussion among PPC and SEO experts. One can find tons of online articles explaining various strategies to rank better in organic search as well as paid search. At AdNabu, We focus a lot on long tail keywords by creating extensive and well structured Ads search campaigns. We believe that having as much granular data as possible about keywords...

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