Taggoogle ads auctions

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

What is Quality Score in Google Ads?

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What is Quality Score? Quality score is one of the most important metrics which decides how much higher or lower one should have to pay in an auction for a keyword. A high score enables an advertiser to pay less than his competitors for the same search query. Quality Score is a number given to every keyword in Google Ads based on its performance in keyword auctions.  It can vary from 1...