Taggoogle ads auctions

What is Quality Score in Google Ads?


What is Quality Score? Quality score is one of the most important metrics which decides how much higher or lower one should have to pay in an auction for a keyword. A high score enables an advertiser to pay less than his competitors for the same search query. Quality Score is a number given to every keyword in Google Ads based on its performance in keyword auctions.  It can vary from 1 to 10...

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