Taggoogle ads auctions

What is Quality Score in Google Ads?

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What is Quality Score? Quality score is one of the most important metrics which decides how much higher or lower one should have to pay in an auction for a keyword. A high score enables an advertiser to pay less than his competitors for the same search query. Quality Score is a number given to every keyword in Google Ads based on its performance in keyword auctions.  It can vary from 1 to 10...

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