Taggoogle ads conversions

Why you should never run exact-only campaigns

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Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer...

Should You Ever Pause Keywords That Are Under Performing Or Not?

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Often we are in the dilemma to pause keywords that are under performing or not. We face this scenario day in and day out. You have 100s of ad groups, most of them are converting at a good conversion ratio. But there are some ad groups which have a lower conversion ratio. What should you do in this case? We are assuming in this post that you have a good campaign structure with single keyword ad...

How Often Should You Change Keywords Bids or AdGroups?

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A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be...

Is it True That Cost-Per-Conversion Increases Exponentially As Conversions Increase?

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As an advertiser lets say you are targeting all relevant keywords from your account and now want to increase your number of conversions per month. The question here is that if it is true that cost-per-conversion increases? And what would the cost come to be? Most, however, fall into a linear growth model for the cost. But the reality is that cost-per-conversion increases exponentially with the...

Why you should never bid for a Position in AdWords Search?

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Many advertisers want their bids to be adjusted so as to achieve a certain position. The position could be 1, 2, 3 or any number. There are many fundamental problems with this approach to campaigns. Worry about your conversions not position. One should make changes to bids by only looking at the conversion ratio of keywords. The average position will be nothing but a result of this change...

Why it is important to use Long Tail Keywords?

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Longtail keywords are searches which are very specific in nature and tend to be long (think 4 words and more). Usually, long tail keywords work at a better conversion ratio than the short tail ones although the scale from one long tail keyword will be low (number of clicks and conversions). One can target these keywords by adding them to the account as an individual keyword or as a phrase or...

Why Conversion Tracking is absolutely Important for AdWords Campaigns

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In an AdWords campaign, understanding which keywords work and which does not is core to the success of the campaign. Most advertisers only have visibility till the click level. They know how many clicks they got and how much they were charged but does not know whether these clicks were of any significance to them. Conversion tracking helps to keep track of clicks which resulted in a conversion...