Taggoogle ads

Basics of Tracking in AdWords

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AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...

Google Shopping Ads are now on Google Display Network too!

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Google Shopping Ads are now on Google Display Network. Google Shopping is one of the most used advertising platforms used by e-commerce advertisers to promote their products. And to retain the big number of advertisers, Google very regularly updates the features of Google shopping ads. Google Shopping ads had already made their way to Google Image Search, YouTube and third-party retail sites...

Similar Audiences for AdWords Search and Shopping Ads

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I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. “Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who...

Remarketing Lists for Search Ads – How to use them to drive your sales further?

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Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google...

What is a good Click-through Rate in Google AdWords?

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What is a good click-through rate?. This question frequently comes up during our AdWords Q&A. Before we get into the quest of finding out what a good click-through rate is, we have a few basics to revise. What is Click-through Rate? Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Click-through rate is a key performance indicator of both...

What are Products in Google Shopping?

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What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

What is a Priority Setting in Google Shopping?

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What is a priority? The Merriam-Webster dictionary defines a priority as a condition that is more important that the rest. This dictionary definition holds true for Google Shopping campaign too. Priority setting in Google Shopping. Priority in Google Shopping has three predefined values, Low, Medium and High. Google considers a campaign with high priority more important. A campaign with medium or...

What is a Conversion in Google AdWords?

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What is a conversion? Advertisers set clear targets for their potential customers. These objectives are aligned with the interests of their business. When a customer reaches that mark, advertisers count it as a conversion. A conversion, therefore, can be defined as a target/goal (directed towards a user) set by an advertiser that contribute to the success of the business. Conversions for...

AdWords webinar on Google AdWords with Leadsquared

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PPC marketing is an ocean in itself, be it a professional marketer or a rookie, everyone has a plethora of questions, answers, and opinions. To help fellow PPC marketers find their ground, AdNabu went live answering questions on an AdWords webinar hosted by Leadsquared titled Google AdWords Tutorial –  A Comprehensive FAQ for PPC Marketers. Around 100 odd PPC marketing related questions...