Taggoogle ads

Basics of Tracking in AdWords

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AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...

What is Parallel Tracking?

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Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...

What are URL Parameters in AdWords?

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URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark...

Custom Parameters for Advanced Tracking in AdWords

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Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all...

What are ValueTrack Parameters in AdWords?

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Introduction to ValueTrack Parameters Using ValueTrack parameters is the most straightforward way for advertisers to track ads-related information. A ValueTrack parameter is a type of URL parameters.  Advertisers can add them to their ad’s landing page URLs. These parameters track and record information about the source of an ad-click. ValueTrack parameters are the best pick for advertisers...

A Compilation of All AdWords Updates of 2017

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Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google owns almost 70% of the internet search volume. Consequently, Google’s 97% of the revenue is from advertising. What does this mean for Google? – Hint: AdWords Updates – This means that Google has to check and balance the performance of AdWords, day-in and day-out. Google especially has to keep the interests...

What are campaigns in AdWords?

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We are well-versed with keywords, ad copies, and bids. We did learn about Ad Groups in one of the previous blogs. In this blog, I want to explain what campaigns are in AdWords. We will learn about the different campaign types, best practices and more. What is a Campaign? A campaign, in general, is an organized way to achieve a goal. Similarly, a campaign is the first step of organizing an AdWords...

What are Product Groups in Google Shopping?

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What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...

Google Shopping Ads are now on Google Display Network too!

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Google Shopping Ads are now on Google Display Network. Google Shopping is one of the most used advertising platforms used by e-commerce advertisers to promote their products. And to retain the big number of advertisers, Google very regularly updates the features of Google shopping ads. Google Shopping ads had already made their way to Google Image Search, YouTube and third-party retail sites...

Similar Audiences for AdWords Search and Shopping Ads

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I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. “Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who...

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