The history of Google Shopping began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands side by side with other…
What is Data Feed? A data feed is a way of sending structured, current, and up-to-date information. Usually for use on a website, app, or another online tool. Two common types of data feeds are news feeds and product data feeds. We will focus on product data feeds here. With the help of the product data feed, it becomes much simpler to load information about products that are present in an e-commerce store. Regardless of…
Product pages can make or break your store. Maybe theyre attracting viewers and maybe those visitors are staying for a while – but why arent they buying? Thats where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, its about engaging with a visitor and gently accompanying them through the sales funnel. Its about thinking laterally, leading with image, offering…
What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are products. Products can be…
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…
What is Click-through Rate? Click-through Rate (CTR) is an important metric not just in Google Ads, but in pay-per-click advertising in general. Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Lets say an ad get triggered 10 times, and it got clicked 3 times. The CTR of this ad is (3/10), i.e., 0.3 or 30%. Note: Click-through rate is a key performance indicator of both keywords…
