Tagmatchtypes

A Guide to Modified Broad Match in AdWords

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This is a detailed blog on Modified Broad Match in Google AdWords. But before that, we will revise all the different match types and how they contribute to campaigns. From our blog on match types in Google AdWords, we understand how AdWords triggers ads only when search queries by users match keywords defined by advertisers. We also discussed how search queries and keywords need not always be...

A Guide to Broad Match in Google AdWords

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This blog is dedicated to Broad Match in Google AdWords. However, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be...

A Guide to Exact Match in Google AdWords

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This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

A Guide to Phrase Match in Google AdWords

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This blog is dedicated to Phrase Match in Google AdWords. But, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This...

How to Find Negative Keywords in Google AdWords for your business?

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  Identifying the right keywords for your business can often be a tiring task, but nonetheless, it pays off in the long run. When your keywords are set right, they can render higher Click-through Rates and possess a better Quality Score. Finding Negative keywords is a harder job to do as it requires plenty of planning and research. Even though not seen to their true potential, negative...

What is a Match Type in Google AdWords?

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In the previous blog, we got a basic insight on what a keyword is in Adwords, and we also defined what a match type is. In this blog, we will discuss more match types in Google AdWords. What is a Match Type? We know that only when a search query matches a keyword defined by an advertiser, an ad is triggered. But it is also true that a search query need not always match the exact keyword. A...

What is a Keyword in Google AdWords?

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What is a Keyword? Keywords are the building blocks of online Pay-Per-Click campaigns. AdWords has metrics like Ad placement, Location, Language etc to refine an Ad campaign. However, keywords are the driving factor behind targeting audience. This is because Google shows an Ad only when a user searches a query which then triggers a keyword. This blog focuses on helping everyone understand this...

Why adding just long tail keywords to account alone is not enough?

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Long tail keywords are an important part of any successful AdWords campaign. I previously discussed why you should add long tail keywords to your AdWords account in separate Ad Groups. However, simply adding them to the account would not ensure that ads are always triggered by long tail keywords and not by short tail keywords. Let’s look at the following example. Account structure For sake...

Advantages of Single Keyword ad groups?

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Single Keyword ad group is a strategy to help you measure the performance of each keyword individually. There are several advantages of single keyword ad group and we will discuss this here. Targeted bids The biggest advantage of single keyword ad group is the ability to bid the exact amount each keyword is worth. Any analysis becomes easier at the ad group level as there is only a single keyword...

How to track performance of Exact Phrase & Broad Keywords without any internal competiton

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It is a highly recommended strategy to have separate ad groups for different matchtypes of the same keyword to track the performance separately. Just creating these ad groups however will not ensure that the data is properly tracked. This arises due to internal competition between ad groups. lets look at the keyword matchtypes in more depth to understand this using an example Lets assume we have...

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