Google Product Category vs Product Type, Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so.
Single Product Ad Group is an ad group consisting of just one product and built similarly for every item in the product feed on Google Merchant Center.
If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads, including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search marketing in recent years. Besides being listed on…
Google Shopping Campaigns help you promote your products, boost traffic to your store, and find better-qualified leads. These days, Google shopping drives 76.4% of all retail search spend. And it has well and truly transformed the retail search industry. This has converted Google Shopping Campaigns from an optional tactic to an absolute must-have for ecommerce stores running on Shopify, WooCommerce, or any other platform. Every successful Google Shopping campaign needs a well-organized product feed that…
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…