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What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand) sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single click results in multiple conversions, the multiple conversions arent added into a single conversion.…