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Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest return on ad spend. It is important to…

Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving. One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018. Google Shopping Actions combines the massive reach and online clout of Google along with a…

The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs. Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data on other platforms apart from Shopping ads. Today the Surface Across Google program…

Privacy Policy and Terms and Conditions are two legal documents a saas website must compulsorily create. They are important especially when one needs to get approval for payment integration from third party websites like stripe, braintree etc. Payment Processing for Indian Merchants After we created our SAAS product for Google AdWords, It was time for us to integrate with a payment processor. Our Initial shortlist included stripe and braintree but very soon we realized that…