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Google shopping ads for shopify stores: The Ultimate Guide

Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

Google Shopping Actions: What is it and How Can it Benefit Your eCommerce Business?

Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving.  One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...

Surface Across Google: A New Way to Get Free Traffic from Google

The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs.  Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data...

Open Sourcing Privacy Policy and Terms and Conditions

Privacy Policy and Terms and Conditions are two legal documents a saas website must compulsorily create. They are important especially when one needs to get approval for payment integration from third party websites like stripe, braintree etc. Payment Processing for Indian Merchants After we created our SAAS product for Google AdWords, It was time for us to integrate with a payment processor. Our...