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How to setup Google Merchant Center?

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What is Google Merchant Center? Google Merchant Center can be considered as a launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where an advertiser stores product feed and then Google reads and lists whenever possible. A product feed is information of an advertiser’s products that contains details like product name, image, unique id, description and attributes in a...

AdWords Call Conversion tracking

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AdWords Call conversion Tracking AdWords Call conversion tracking will help if you are allowing customers to make a business call directly through their smartphones or have mentioned your contact number on your website. If you are not sure if you need to track conversions, check out my previous blog why is it important to track conversions in AdWords. If you wish to learn how to track conversions...

What is Cost Per Click in Google AdWords?

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What is the cost per click? Cost per click is the price an advertiser pays to a pay-per-click advertising campaign service provider like Google AdWords or Microsoft Bing Ads, for each click the advertiser get on their ad through these PPC platforms. Note: CPC is a measurement of an advertising campaign’s cost on per-click basis whereas PPC is a payment method of an advertisement campaign based on...

Bulk Update Old Standard Ads to Expanded Text Ads in Google AdWords

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Many of you requested for a feature to bulk update old standard ads to expanded text ads. We heard you and we have come up with a tool which does exactly that! I will talk more about how to use this tool later. We have already talked about why it is important to upgrade to expanded text ads. You can no longer create or edit old standard ads in AdWords. Even if this was not the case, it is highly...

How to configure monitoring using Pingdom and AdNabu

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UPDATE : This feature is no longer available The following is a step by step procedure on how to setup a monitoring check in Pingdom and configuring an alerting webhook. Login to AdNabu Login if you already have an account. Enable Campaign Monitoring Once Logged in, you will be able to go to the monitoring dashboard. The dashboard will contain your adwords account details or in case of an MCC...

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