We know how frustrating it can be to have a lot of traffic on your site but no sales and most of the time the reason is unclear. According to different statistics, 98% of the visitors don’t place an order on their first visit and 77% of carts end up in abandonment. This problem seldom happens in a physical store, you barely see people adding stuff into their shopping carts and leaving the store without anything. Many factors, such as the lack of urgency and the comparison between websites, may contribute to cart abandonment in e-commerce stores.
Nowadays we can connect with customers from all around the world. Knowing how to deliver the information to potential customers is a must, and having the right ecommerce strategies will make a huge difference for your sales. Shopify reported in October 2019, $135+ billion in sales on the platform overall.
Keep reading and find out the top 10 strategies to boost your sales on your Shopify store.
1. Be everywhere
Having a strong social media presence is a must. You need to choose the correct social media such as Facebook, Instagram, Pinterest so people know about you and start building awareness. Building brand awareness is all about creating a connection with your customers and potential customers and letting them feel special and unique.
It is important that your customers feel they are interacting with another human and for them to receive the attention they deserved. You can generate brand awareness advertisements or organic engagement through likes, comments, and shares your posts the more engagement you receive the better relationship with your customers you’ll have. So make sure to post relevant content for customers and create hashtags that identify your brand.
2. Customize your homepage
Your homepage is the first thing your customers and potential customers will see. You want to reflect who you are as a company and attract them to buy, adding an “About Us” section is an important part of creating your brand’s voice and introducing your customer to who you are. This will increase conversions and build customers’ trust.
Another strategy is to introduce gamified pop-ups to engage your customers to sign up and buy products. With Proof Factor dynamic wheel or pop-ups, you can make it possible; you can allow your customers to try their luck and win the prize on their own.
3. Great photos and descriptions
Source: Great photos and descriptions
If your photos are of high quality, your customers will be able to enlarge the pictures and see the quality of your products, this will make the client perceive your product as a high-quality one. Doing so gives the customers different angles or backgrounds for them to have a better perspective of the product they might be getting and make them feel more comfortable with their purchase decision.
You may also want to check your product description and try to do it more creatively. Your goal is to let your customers know your value and how it differs from other companies. By writing your descriptions, you’ll improve your relationship with your customers and create a voice for your site.
4. Add Reviews
Source: Judgeme Shopify App
When was the last time you bought a product without reading the reviews first? That’s right, 61% of the customers nowadays read reviews, since they can eliminate any doubts they may have about a product or can help with product selection. If your customer needs to leave your site to research a product, they tend to not come back, in other words, reviews increase conversions up to 4.6 % .
Judge.me app helps you increase your conversion rates, organic traffic, and buyer engagement by collecting and displaying the reviews about your product. This app will also help your ratings in Google search, automatic social push on your social media such as Facebook and Twitter, incentivize reviews with coupons, and more benefits after you install it.
5. Make sure there’s no unexpected cost
When you buy products in a store, you expect the prices displayed on the tag to be the final price. If it’s not, you will probably leave the product behind. E-commerce stores are no different, 60% of the abandonment of carts are due to unexpected additional costs; shipping costs are usually shown after the checkout, making customers feel tricked by the initial price. Nowadays, shipping is a must, it’s not supposed to be an extra service, customers usually don’t accept paying extra money for shipping. 24% of those customers prefer to add an extra product to the cart and be eligible for free shipping than paying shipping costs.
One helpful strategy, used by other e-commerce stores, is to trigger a message saying that the order is not high enough to make their shipping free thus incentivizing the client to buy more products for a perceived “free shipping”.
Free shipping might not be an option for every business, however, there are alternative ways to provide enough value for them not to leave the cart without buying. For example, mention the estimated shipping cost upfront, so customers know from the beginning how much they must pay. Another good strategy is to provide faster delivery options and let the customers decide the shipping they want to pay.
6. Easy checkout process
Source: Easy Checkout Process
Your customers expect convenience, they want things fast with positive results. Checkout hassles is one of the biggest reasons people don’t buy from online stores because.
Creating an account while doing a checkout can increase cart abandonment by 22% since the only thing the user wants is to buy your product. The best approach is “the guest checkout”, as they can easily get what they need from your online store, then encourage them to actually create an account in order to have better deals, insight information, etc.
On the other hand, it is important that the website is consistent in every step as this helps your website look more professional and provides improvement to the checkout process. It is highly advisable that no matter where you are in the development process of the store (whether you are in the early stages or you are a large store with a lot of experience) that you implement usability tests to make sure that users understand how to use it correctly and without any problems.
Remember that you want to create a simple and fast shopping experience. Providing visible icons gives a clear buying purpose for the customers.
7. Run Google Shopping ads to boost sales
Google ad is a great option to create marketing campaigns, most businesses see a 200% return on their investment when purchasing Google Ads.
That’s where AdNabu comes into play! Their service helps you automatically install the tracking code to all your Shopify web pages and also sets up a conversion pixel in your Google Ads where you can see your shop’s actual conversions and increase them by more than 30%.
8. Recover Abandoned carts
Source: Ako Retargeting App
By recovering the abandoned carts, you can boost the sales by following up with the customers. Remarketing is an effective way to make the user who abandoned the cart come back since it helps you get potential customers back to your online store by delivering the most relevant product information through their social media. This will remind them about the products, why they liked them in the first place and redirect them to your website.
Ako Retargeting helps you build your Full Funnel Retargeting Campaigns that segment your potential customers into groups and retarget them with different ad creatives and ad formats(carousel and collection/canvas). By having various formats you can easily overcome ad fatigue .
This app also helps you leverage your budget wisely and show the right content to the right person at the right time. On the other hand, it also offers three kinds of campaigns: engager retargeting ad, website visitors retargeting ad, and dynamic product ad. These three campaigns segment potential customers into groups, based on how they engaged with your brand and their previous behavior on your site, and retarget them with different content. With all three campaigns, you can re-engage with and retarget all of your potential customers.
9. Integrate Chatbot in your store
Ako Chatbot is a fast and easy way to let customers browse and buy your products via Messenger. It provides answers to questions for you 24/7. 85% of the clients have reduced 2-3 hours on customer service every day, so you don’t need to worry about your customers being left without a solution. It also provides different FAQ menus and they are available in the languages of your choice.
10. Start your email marketing campaigns – Shopify Email
Shopify knows how important marketing email is to generate sales and create meaningful connections with your customers, that’s why they have launched Shopify Email.
With this new extension, you can create, run email marketing campaigns with customizable templates. It’s really easy to use since it uses your existing brand assets and content from your store. You can also track and measure the success of your email campaigns.
Guest Post by Akohub
Pammela Murphy, Content Marketing & Partnerships, Akohub
Akohub helps merchants turn website visitors into customers with Full-Funnel Retargeting Campaigns. The Ako Retargeting app also recovers your abandoned carts and increases sales conversion rates. Feel free to try their 14 days of free trial from the Shopify App Store.