How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales.
While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart Google Ads marketer is conversion rate and cost per conversion.
Ideally, the goal is to raise the former and drive the latter down as much as possible. Such a scenario means that you get more business and revenue with a lesser PPC budget.
Sadly, many digital marketers still do not touch Google Ads with a ten-foot stick. Unfortunately for them, a Google Ads campaign, when done right, undoubtedly remains one of the best ways to improve conversion and ROI.
But even with its effectiveness, most SMEs spend thousands of dollars on average on Google Ads. So this isn’t a marketing channel where you want to make any uninformed moves.
But at the same time, you don’t necessarily need a marketing expert to help you get on track with Google Ads. With a little tweaking and little technical knowledge, you can get your campaign up and running.
What is your Google Adwords conversions goal? Do you want to boost your sales by 30%, maybe more? Then use the persuasive strategies we have detailed in this list. They’ll help increase your conversions CTR, reduce your ad budget, and boost your google campaign’s ROI in 30 days.
1. Work On Your CTA’s
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This tactic doesn’t apply only to Google Ads, but this is a prime channel for implementing it. The importance of a compelling CTA can’t be overstated.
Why? No one will want to click through your ad if your CTR is lazy, ambiguous, or absent. You might as well light a fire and dump your ad budget in it.
Let’s say a bakery search query brings up ads from two competing bakeries. In the meta description, one ad copy says, “Pastry Delights, 24/7 Home Delivery, Transparent Pricing.” The other says, “Taste of Pastry Heaven. Buy Now at 80% Off with the code PSTRY. 2 days left on massive discount.”
Which of these bakeries has a better chance of recording a better conversions CTR? It’s simple; the one that clearly instructs searchers to “Buy” and at a discount too. The first bakery doesn’t even have a CTA because there is no clear line of action suggested for the searcher to take.
Depending on the objective of your Google Ads campaign, you should deploy CTAs such as “buy,” “get,” “shop,” “try,” and “learn.” Studies have revealed that these are the best performing CTAs in Text Ads.
Stay away from CTAs like “Discover,” and “Click.” Not only do they perform terribly, but they may contribute to getting your ad disapproved by Google.
Like with the example above, it also doesn’t hurt to add a little incentive or urgency to your CTA. If you’re targeting the right audience, it will work like a charm.
2. Place Your Value Front And Center
Besides a compelling CTA in the ad copy, the ad headline (or subhead) has to show your immense value right off the bat. It is the first thing your prospective customers are going to read, and if it doesn’t hit right, they will most likely scroll past.
A drool-worthy headline can make an immense difference when trying to up your click-throughs and optimize for conversions. If you were on the lookout for an accounting service or tool, which of these two headlines will you click on in the SERP:
- Prowell® Business Accounting | Best Accounting Software Solutions
- #1 Online Accounting Software | Over 3 million Happy Customers
I can’t think of anyone who doesn’t want to join the rank of 3 million happy customers. While the first example is boasting that they are the best, the second is giving us proof.
This tactic is purely psychological and depends on your offering and your audience. Be sure you understand the deepest needs of your customers that your business can meet. Have that in mind when crafting your headlines, subheads, ad copy, and every other content type.
Today’s customer doesn’t just perform a search and hit the first buy button that pops up. An extreme majority of buyers start their buying journey on review sites. They want to learn more about the product they’re looking at before making a decision.
There are many players in the review field — TripAdvisor, Yelp, TrustPilot, Facebook, and more — but Google owns the lion’s share of traffic in this regard. Over 63 percent of consumers look to Google customer reviews for the product, service, and brand reviews.
So it makes sense to use Google Ads to put social proof in front of your customers. This social proof can be written reviews on your product page or star ratings and stuff like that.
These will show up with your product image any time someone makes a relevant search query. And having that social proof front and center significantly raises the chances of your product getting the customer’s click and possibly, the sale. You can either add social proof via extensions — like in an e-commerce store — or by just placing it directly in your ad copy.
4. Optimize For CTR With Search Ads
If you’re thinking about how to improve CTR for your Google Ads, prioritize search ads over display ads. Across a plethora of industries and increasingly so, search ads are significantly outperforming display ads. Display ads, for the most part, are now something of a black sheep.
Regardless of the industry, search ads get at least three times more clicks than display ads. And if your ad gets more clicks, then you’re likely to get more conversions.
It’s simple math. Most people turn up their noses at display ads but are more willing to engage with search ad results. So focus on the later.
Of course, you still need to ensure that your ad copy, ad groups, and CTA are on point. They should also all be optimized for searcher intent and not just any kind of related keyword.
Always check though to ensure that your CTR focus is yielding results at the conversion end in the medium and long term. Otherwise, it isn’t worth it.
5. Remarketing, Remarketing, Remarketing
Some marketers think that this tactic is unethical. Do not be like these marketers. If ever there was a digital marketing magic wand, this would be it. Invest hugely in remarketing, and provided you’re doing everything else right, you are likely to see a considerable bump in conversions and sales.
Tirendo, an online tire retailer outfit, recorded a massive 161% jump rate when they started remarketing. Activating this strategy also caused a 43% drop in its cost per order. The online financial service company, World First, also enjoyed a 181% increase in conversion rate for their remarketing efforts.
The fact is this: for most consumers, the first time isn’t the charm. It takes time and repeated exposure to your ads and your brand to finally purchase from you. This fact makes remarketing essential in your google ads campaign. It doesn’t just raise your conversions, but it can also reduce your cost per click significantly.
As useful as Google Ads can be, it is not a place to throw money away if it isn’t proving to be a long-term growth asset.
Even if your ads are performing okay, gridlocks are a reality in the ad game. Utilize any of the strategies in this list to boost the conversion and sales of your google campaign in 30 days.
Bear in mind that these strategies will work differently for different brands and industries. Their performance will depend mainly on your ads campaign objective.
AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, google shopping, or display campaigns in Google Ads, This software will be able to increase your sales.
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Guest Post by John Edwards
John Edwards is a writing specialist who works at The Writing Judge and Pick The Writer. He is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.