Top 25 Ecommerce Marketing Tools You Should Try

E-commerce is rapidly changing the way we shop. In 2023, global e-commerce sales reached nearly 5.8 trillion dollars, which was a huge increase from previous years. Experts expect this growth to continue, with sales likely to exceed 8 trillion dollars by the end of 2027.

This growth means that, as merchants, it is important to use effective ecommerce marketing tools. Why? It’s because these tools help you streamline your marketing efforts, personalize customer experiences, and track the effectiveness of your campaigns. 

However, the question is which e-commerce marketing tool you should use with so many options in the market. Well, you need not to worry. This blog will help you with that. 

This blog will discuss the top 25 ecommerce marketing tools that can boost your sales and expand your market reach.

Best 25 Ecommerce Marketing Tools

Let’s now look at the list. 

Email Marketing Tools

Selecting the right email marketing tools is important as it directly impacts your outreach and engagement. We have handpicked and shared the best ones for you below: 

Mailchimp

Mailchimp is a marketing automation platform that provides tools to create, send, and analyze email campaigns. Its features and services help improve marketing efficiency and reach through customized emails and automated processes​​​​.

Features

• Email Campaign Creation: Mailchimp allows you to build and send emails using an intuitive drag-and-drop interface.
• Audience Segmentation: The platform offers tools to customize messages based on customer behavior and preferences.
• Automated Journeys: Through Mailchimp, one can also set up email triggers based on user actions to increase engagement.
• Performance Reporting: It provides access to detailed reports to monitor opens, clicks, and conversions.
• App Integrations: Mailchimp offers integrations with over 300 different applications to streamline workflows and improve functionality.

Pricing

With Mailchimp, you get a month’s free trial. Its pricing plans include: 

• Free Plan: Manage up to 500 contacts with basic email-sending capabilities.
• Essentials Plan: Starting at $13/month, including A/B testing and access to more detailed reports.
• Standard Plan: Starting at $20/month, it adds automation features and advanced audience insights.
• Premium Plan: Starting at $350/month, offers sophisticated segmentation and multivariate testing for up to 10,000 contacts​​.

Best Suited For

• Small to medium-sized businesses looking for a robust and user-friendly tool to launch or advance their email marketing campaigns​

Klaviyo 

Klaviyo is next on our list of ecommerce marketing tools. It is a marketing automation platform that helps eCommerce businesses with both email and SMS marketing strategies. 

It also improves customer relationships through advanced segmentation, automation, and personalized marketing flows​​​​.

Features

• Data Integration and Storage: Klaviyo collects and organizes customer data to improve segmentation and personalize content.
• Advanced Segmentation: Allows the creation of detailed customer segments to target communications more effectively.
• Email and SMS Marketing: Supports dynamic content creation and distribution through both email and SMS.
• Marketing Automation: Includes pre-built automation flows like abandoned cart reminders and post-purchase follow-ups, which can be customized based on specific customer behaviors.
• A/B Testing: Allows one to optimize campaigns by testing variables such as subject lines and content to a segment of your audience.
• Detailed Reporting: Track performance and adjust strategies with detailed reports on campaign and flow effectiveness.

Pricing

The platform offers a free-trial where one can get free email support for the first 60 days.

Klaviyo’s pricing plans depend on the number of contacts you manage. However, here’s how their pricing plans look for 1000-1500 contacts: 

Free Plan:

• Cost: $0/month
• Contacts: Up to 500
• Includes 500 monthly email sends and 150 free monthly SMS/MMS credits

Email Plan:

• Cost: Starting at $45/month for 1,001 to 1,500 contacts
• Includes 15,000 monthly email sends and 150 free monthly SMS/MMS credits
• Mobile push notifications included

Email and SMS Plan:

• Cost: Starting at $60/month for 1,001 to 1,500 contacts
• Includes 15,000 monthly email sends and 1,250 monthly SMS/MMS credits
• Mobile push notifications included

Best Suited For

• Ecommerce businesses looking to engage customers with personalized, data-driven marketing campaigns.
• Businesses of all sizes, from small startups to large enterprises looking to refine their email and SMS strategies​​.

Omnisend

Omnisend is a marketing automation platform for e-commerce businesses. It offers a wide range of features that help marketers better engage with customers and drive sales. 

Features

• Web Push Notifications: With Omnisend, one can send notifications straight to a customer’s browser. This helps prompt immediate interaction or announce special deals.
• Automation: Omnisend automates email and SMS campaigns efficiently. Users can launch campaigns quickly using e-commerce-built templates.
• Personalization: Omnisend uses third-party data for better personalization. Marketers can segment their audience based on specific behaviors and preferences for targeted messaging.
• Drag & Drop Email Builder: Omnisend’s builder allows the quick creation of shoppable emails for e-commerce. It includes dynamic content blocks for adding product picks, unique discount codes, and recommendations, improving the shopping experience.

Pricing

• Free Plan: Offers basic features with a limit of 500 emails per month, ideal for new businesses starting with email promotions.
• Standard Plan: Starting at $16/month, this plan is suited for growing businesses, offering more sending limits, automation reports, and SMS marketing capabilities.
• Pro Plan: Priced at $59/month, suitable for larger businesses needing to scale their marketing with unlimited emails, more advanced features, and dedicated support​​.

Best Suited For

• Ideal for businesses and marketers who want to boost customer engagement and sales through integrated email and SMS marketing.

SEO Tools and Site Optimization Tools

Next up, we have SEO and Site Optimization tools. These are great for boosting site visibility and user engagement.

Ahrefs

Ahrefs is an SEO tool that offers different features that can help marketers and ecommerce businesses improve website optimization and visibility.

Features

• Site Audits: Helps identify SEO issues and optimize website health.
• Backlink Analysis: Tracks and analyzes the backlink profile to devise effective link-building strategies.
• Keyword Research: This helps you do keyword research for Shopify or any other online store. It also provides insights into keyword rankings and potentials to inform content strategies.
• Competitive Analysis: Allows users to benchmark and track competitors’ SEO activities.

Pricing

Ahrefs offers a 7-day trial for $7. Its pricing plans include:

• Lite Plan: Starts at $99 per month for personal use, offering basic features.
• Standard Plan: Begins at $199 per month, suitable for small to medium businesses with advanced tracking and analysis needs.
• Advanced Plan: Priced at $399 per month, designed for larger businesses requiring more extensive data and tracking capabilities.
• Agency Plan: Starts at $999 per month, providing comprehensive tools and features for large agencies and enterprises.

Best Suited For

• Small to large e-commerce businesses looking to optimize their online presence.

Moz

Next on our list of ecommerce marketing tools is Moz. It is an all-in-one SEO software platform that helps businesses with SEO tasks. It helps improve website visibility, track rankings, and optimize content to drive more traffic and outrank competitors.

Features

• Link Explorer: Analyzes link profiles, domain authority, and spam scores.
• Keyword Explorer: Identifies keywords, analyzes difficulty, and tracks rankings.
• Rank Tracker: Monitors keyword rankings across search engines and devices.
• Site Crawl: Conducts audits to identify SEO issues and opportunities.
• Insights: Offers personalized recommendations to boost organic traffic.
• Campaigns: Provides a unified dashboard for SEO data management.
• Moz Local: Manages business listings across directories for consistency.
• SERP Features Tracking: Tracks various SERP features related to keywords.

Pricing

Moz has a 30-day free trial. And it offers several pricing plans:

• Standard: Starts at $99/month, suitable for small businesses.
• Medium: Begins at $179/month, ideal for growing businesses with moderate SEO needs.
• Large: Priced at $299/month, designed for large businesses or agencies needing extensive SEO tools.
• Premium: Starts at $599/month, offering advanced features for large enterprises or agencies.

Best Suited For

• Ecommerce businesses, digital marketers, and agencies that need detailed SEO analysis and management tools to improve their search engine rankings and online visibility.

Google Search Console

Google Search Console is a free tool provided by Google that helps website owners, webmasters, and SEO professionals monitor and maintain their site’s presence in Google Search results. 

It offers a suite of tools to analyze the site’s performance in Google Search, including tracking search traffic, viewing which queries bring users to the site, and much more.

However, to access this tool, you must properly set up and verify your website, which involves confirming ownership through Google’s verification process. Simply pasting your site URL is not enough to gain access.

Features

• Performance Reports: These reports show key metrics such as total clicks, impressions, average click-through rate (CTR), and average position of the site on Google Search.
• URL Inspection Tool: Helps check the index status of URLs and troubleshoot indexing issues.
• Page Indexing Report: Displays which pages are indexed and identifies issues preventing indexing.
• Sitemaps Report: Allows users to submit sitemaps, track their status, and monitor how many pages have been indexed.
• Page Experience Report: Provides insights on user experience, including Core Web Vitals and mobile usability.

Pricing

• Google Search Console is available for free to all users. It does not have any paid plans. This also makes it one of the best ecommerce marketing tools out there. 

Best Suited For

• This tool is ideal for all ecommerce website owners, marketers, and content creators who need to track their site’s performance and amplify their visibility in Google search results. 

Customer Relationship Management (CRM)

Next up on our list of ecommerce marketing tools are customer relationship management tools. These are important to manage customer interactions effectively. 

HubSpot

HubSpot CRM helps manage customer relationships effectively. It integrates various functions of sales, marketing, and service into a cohesive system. This makes it easier for businesses to track and nurture leads and analyze interactions and performance.

Features

HubSpot offers a wide array of features to streamline customer relationship management:

• Lead Management: This feature helps businesses effectively generate, organize, nurture, qualify, and move leads through the sales funnel.
• Email Marketing: Includes tools like email scheduling, customizable templates, and activity tracking. Advanced plans offer A/B testing and a larger template library.
• Pipeline Management: Allows creation and customization of sales pipelines to reflect unique sales processes.
• CRM Reporting: Offers over 150 pre-built sales report templates that can be customized to suit different business needs. Higher plans allow for more extensive custom reports.
• App Integrations: The platform provides a robust selection of over 1,000 native apps in its marketplace. HubSpot also integrates seamlessly with e-commerce platforms like Shopify and other tools.

Pricing

HubSpot CRM offers a flexible pricing model suitable for various business sizes, from solo entrepreneurs to large enterprises:

• Free Plan: Available at no cost, includes essential CRM features suitable for small teams.
• Starter Plan: Starts at $15 per month per user and includes basic CRM functionalities with some added features.
• Professional Plan: Priced at $1,080 per month, targets medium-sized businesses with advanced CRM tools.
• Enterprise Plan: This plan begins at $4,000 per month and is designed for large businesses requiring extensive CRM features and customization.

Best Suited For

• Businesses of all sizes that need a unified system to handle sales, marketing, and customer service. 
• Also, growing companies that want to streamline their customer relationship management processes.

Salesforce CRM

Salesforce CRM combines sales, marketing, and customer support into a single platform. It helps to simplify business processes, improve customer relations, and increase overall productivity.

Features

• Lead Management: Allows tracking and managing lead activities and information.
• Pipeline Management: Provides tools to oversee sales pipelines, ensuring visibility and management of sales opportunities from start to finish.
• CRM Reporting: Offers a variety of customizable reports that help analyze and refine business operations.
• Campaign Management: Facilitates the coordination of marketing campaigns across multiple channels, aligning marketing and sales efforts.
• Diverse App Integrations: Features a vast marketplace with over 7,000 apps that further extend the platform’s capabilities.

Pricing

Salesforce CRM’s pricing starts at $25 per user per month for the Essentials plan, which covers 

basic CRM functionalities suitable for small teams. Other plans include:

• Professional: $80 per user per month, adding more complex features like lead scoring and advanced reporting.
• Enterprise: $165 per user per month, offering further customization and deeper analytics.
• Unlimited: $330 per user per month, providing access to the full suite of Salesforce capabilities, including advanced AI features with Einstein AI.

Best Suited For

• Businesses that want a customizable CRM solution.
• Large enterprises

Zoho CRM

Zoho CRM is a cloud-based platform that helps manage customer relationships across sales, marketing, and customer support.

Features

• Lead Management: The platform provides users with different lead generation and nurturing tools. These tools integrate with various communication methods, including email and social media. That way, one can easily and effectively engage with potential customers. 
• Social Media Management: Directly publish and interact with social media posts from the CRM, enhancing engagement and lead capture from platforms like Facebook and LinkedIn.
• Zia AI: Available on higher-tier plans, Zia AI assists with data analysis, sales predictions, etc., through voice and text commands.
• CRM Reporting: Zoho CRM includes different reporting tools that provide insights into sales performance and customer behavior. 
• CRM Dashboards: Users can customize dashboards to track various metrics and KPIs, supporting up to 20 components per dashboard in the paid plans.

Pricing

Zoho CRM offers a free version for up to three users, with paid plans that add more advanced features:

• Standard Plan: $14 per user per month, offers essential CRM functionalities.
• Professional Plan: $23 per user per month, including advanced sales forecasting and email marketing tools.
• Enterprise Plan: $40 per user per month, adds AI capabilities and advanced customization options.
• Ultimate Plan: $52 per user per month, provides extensive analytics and additional support capabilities.

With Zoho CRM Plus, you also get a 30-day free trial.

Best Suited For

• Small to mid-sized businesses looking for an affordable, all-in-one solution to manage their customer interactions and data.

Analytics Tools

E-commerce is incomplete without tools that offer insights about customer behavior and sales trends. Let’s now look at some analytics tools. 

Google Analytics

Google Analytics is one of the most popular analytics tools out there. It helps understand web traffic and user behavior and also offers insights into how users interact with websites and apps.

However, please note that an appropriate setup is important to use Google Analytics. For the same, first, create a Google account and then sign up for a Google Analytics account. Next, install your website’s Google Analytics tracking code to start collecting data about your website’s traffic and user behavior.

Features

• Real-Time Data: View website activity as it happens.
• Audience Insights: Learn about your visitors’ demographics and preferences.
• Traffic Sources: Track where your web traffic originates.
• Behavior Flow: See how visitors navigate through your site.
• Conversions: Monitor the effectiveness of your marketing efforts.

Pricing

• Free Version: Suitable for most small to medium-sized websites.
• Google Analytics 360: Starts at $150,000 per year, aimed at large enterprises requiring advanced features like data-driven attribution and BigQuery integration.

Best Suited For

• Businesses that want to understand and improve their online user engagement and sales processes. 

Glew.io

Glew.io is an ecommerce analytics platform that provides extensive data insights to help businesses scale. It consolidates data from multiple sources, offering over 200 key performance indicators (KPIs) and customizable reporting to cater specifically to a brand’s needs.

Features

• Ecommerce Analytics: Tracks and analyzes performance across sales channels.
• Inventory Analytics: Offers insights into stock levels and product performance.
• Customer Analytics: Provides data on customer behavior and segmentation.
• Marketing Analytics: Measures the effectiveness of marketing campaigns.
• Custom Reports and Dashboards: Users can create customized reports and visualize data through dashboards.
• Data Integration: Integrates with over 180 services, including Google ads, Facebook ads, and more.

Pricing

Glew.io offers several pricing tiers:

• Glew Starter: Free, suitable for new businesses just starting out.
• Glew Pro: Starts at $79 per month, aimed at businesses needing more advanced analytics.
• Glew Plus: Custom pricing is available for businesses that require highly customized reporting solutions.

Best Suited For

• Suitable for businesses that need to integrate multiple data sources to get a holistic view of their operations.
• Ideal for ecommerce businesses that require advanced analytics to drive decision-making and growth strategies. 

Crazy Egg

Crazy Egg is a powerful analytics tool that helps website owners and marketers understand how visitors interact with their websites. It offers visual tools like heatmaps, scroll maps, and more, to track user engagement and optimize website performance.

Features

• Heatmaps and Scrollmaps: These special features allow you to visualize where users click and how far they scroll, helping to identify popular areas and potential changes.
• Overlay and List Reports: Provide detailed interaction data for each element on a page, helping to understand what attracts the most clicks.
• Session Recordings: Record user sessions to observe how visitors navigate and interact with the site in real time.
• A/B Testing: With Crazy Egg, one can also test different versions of a page to see which performs better in terms of user engagement and conversion.
• Surveys and Feedback Tools: Use these tools to actively collect direct feedback from visitors. That will further help to gauge user satisfaction and gather insights for improvements.

Pricing

Crazy Egg offers a 30-day free trial and has multiple pricing plans:

• Basic: Starts at $24 per month, ideal for smaller sites with basic tracking needs.
• Standard: $49 per month, including more snapshots and recordings for growing sites.
• Plus and Pro: Ranging from $99 to $249 per month, these plans offer extensive tracking capabilities for larger sites with high traffic.

Custom Enterprise solutions are also available for specific requirements​​​​.

Best Suited For

• Ecommerce businesses of all sizes that need to make their website user experience better and boost conversion rates.
• Also, businesses that want to understand user behavior in detail to make data-driven decisions about website design and functionality.

Conversion Rate Optimization (CRO) Tools

Surely, boosting your website’s performance and conversion rates would be one of your priorities. And for that, conversion rate optimization tools are very helpful. Below, we have discussed some popular ones. 

Optimizely

Optimizely is a cloud-based platform that supports A/B testing and personalization. It helps teams make data-driven decisions and make digital experiences better for users.

Features

• A/B Testing: Quickly compare different versions of your digital content.
• Multivariate Testing: Test multiple variables to see which combination performs best.
• Personalization: Customize content to individual users’ behaviors and preferences.
• API and Integration: Optimizely integrates with tools like Demand Base and includes an API for accessing experiment data. Users can start, stop, and schedule experiments at any time, supporting seamless page redesigns through server-side experimentation.
• AI-Powered Insights: Known for AI-driven insights, Optimizely helps marketers make data-driven decisions and optimize experiences continuously.

Pricing

Optimizely’s pricing generally starts around $50,000 per year. The cost varies based on the features and scale of use.

Best Suited For

• Large enterprises or any organization that focuses on optimizing their digital experiences through extensive testing and data analysis.
• Teams that prioritize precise control over their digital strategies and customer experiences.

Hotjar

Hotjar helps understand user behavior on websites. It provides visual and feedback tools to capture user interactions.

Features

• Heatmaps: Visual maps showing where users click, move, or scroll. They help pinpoint what attracts attention on your pages.
• Session Recordings: Video replays of user sessions. Watch real interactions to identify usability issues.
• Feedback Tools: Tools like surveys and polls gather direct user feedback. Understand user needs and gather insights quickly.
• Funnels and Form Analysis: Analyze user paths and form interactions. See where users drop off and why they may not complete forms.

Pricing

Hotjar’s plans include:

• Basic: Free, for limited session insights and basic tools.
• Plus: $32 per month, includes more sessions and features for regular site analysis.
• Business: $79 per month, offers extensive tools for deeper user behavior analysis.
• Scale: Custom pricing for advanced features and high-volume tracking​​​​.

Best Suited For

• Businesses that need to improve website usability and conversion.

VWO (Visual Website Optimizer)

VWO is a platform that supports A/B testing and conversion optimization. It helps businesses improve their digital experiences across websites and mobile apps.

Features

• Behavioral Targeting: Allows to customize experiences based on user behavior and demographics.
• Visitor Recordings: One can capture user sessions to identify usability issues.
• Conversion Funnels: Track where users drop off to make the conversion paths better.
• Form Analytics: With VWO, one can easily analyze how users interact with forms and identify where they abandon them.
• Surveys and Feedback: The tool also allows on-site surveys that can help gain user insights.

Pricing

VWO offers pay-per-need plans, along with custom quotes for agencies. 

Best Suited For

• Businesses that need in-depth analytics and testing capabilities to drive conversion rate improvements. 

Social Media Management Tools

Now, let’s look at some social media management tools. 

Buffer

Buffer is a tool that helps manage social media content across various channels. It simplifies the process of scheduling, publishing, and analyzing social media posts.

Features

• Publishing and Scheduling: Buffer allows you to plan and publish content on platforms like Instagram, Twitter, Facebook, LinkedIn, and Pinterest. You can set up posts in advance with its scheduling tools.
• Analytics: It offers tools to track the performance of your posts, providing insights into engagement and reach.
• Campaign Management: You can create and manage marketing campaigns, tracking their success from a centralized dashboard.
• Team Collaboration: Buffer supports team management features, allowing multiple users to draft and review posts before publication.
• Integrations: The platform integrates with other tools, such as Google Analytics and various content creation apps, to enhance functionality.

Pricing

• Free Plan: $0/month, connect up to 3 channels, basic tools included.
• Essentials Plan: $6/month per channel, includes engagement tools and analytics.
• Team Plan: $12/month per channel, offers unlimited team collaboration.
• Agency Plan: $120/month for 10 channels designed for marketing agencies. Additional channels are $6 each.

Best Suited For

• Small businesses and larger enterprises that need a simple tool to schedule posts, analyze social media performance, and collaborate with team members on social media strategies.

Sprout Social

Sprout Social is a social media management platform designed to help businesses optimize their social media strategies. It offers tools for scheduling, analytics, engagement, and team collaboration.

Features

• Publishing and Scheduling: With this feature, one can schedule and publish content across multiple social platforms from a unified dashboard.
• Analytics: Provides detailed insights into post performance and audience engagement.
• Collaboration: Features for team members to draft, review, and approve posts efficiently.
• Automation: Automate repetitive tasks and schedule posts in advance.
• Integration: Connects with other tools like Google Analytics for better data analysis.

Pricing

Sprout Social offers several plans:

• Standard Plan: Starts at $249 per month, ideal for small businesses needing basic tools.
• Professional Plan: Starts at $399 per month and includes more advanced features for growing businesses.
• Advanced Plan: Starts at $499 per month and offers full features for large enterprises or agencies.

Best Suited For

• Businesses of all sizes that need robust tools to manage multiple aspects of social media, including analytics, engagement, and team collaboration.

Content Marketing Tools

Now, we will be looking at some tools that help you enhance your content marketing efforts. 

BuzzSumo

BuzzSumo is a tool designed to enhance content marketing strategies by offering features that help discover high-performing content, track trends, and monitor brand engagement across social media.

It also provides insights into the most effective content, helping marketers refine their strategies and increase engagement.

Features

• Content Discovery: Helps find trending and relevant content ideas to engage your audience.
• Content Research: Provides access analysis of billions of articles and posts to inform your content strategy.
• Find Influencers: Easily identify and connect with key influencers relevant to your industry.
• Monitoring: Monitor your brand’s online presence, track mentions, and analyze content sharing across platforms.
• Trend Analysis: Offers real-time data on popular content and emerging trends, allowing marketers to stay updated.
• Analytics: Delivers in-depth analysis of content performance and audience engagement.

Pricing

BuzzSumo offers several pricing plans:

• Content Creation Plan: Priced at $199 per month, ideal for small teams focusing on content generation and influencer outreach.
• PR & Comms Plan: At $299 per month, this includes more comprehensive search capabilities and alert features.
• Suite Plan: Costs $499 per month, suitable for large teams needing extensive data and customization options.
• Enterprise Plan: Available for $999 per month, includes all features, designed for large organizations with significant content and influencer marketing needs.

Best Suited For

• SMBs, MSMEs, and Large Enterprises. 

ChatGPT

ChatGPT is an AI language model released in 2022 by OpenAI that understands and generates human-like text. It’s built to simulate conversation.

Features

• Content Creation: Generates high-quality written content such as blogs, product descriptions, and marketing copy.
• Idea Generation: Helps one to brainstorm content ideas based on current trends and user inputs.
• Language Versatility: Supports multiple languages, allowing for content creation that caters to a diverse audience.
• Customization: Adapts the tone and style of the content to match brand voice or specific campaign needs.

Pricing

ChatGPT has a free plan and a paid plan at $20, known as ChatGPT Plus.

Some of its benefits include:

• Ensures ChatGPT access even during peak times.
• Delivers quicker replies, bettering customer interaction.
• Early access to new features and improvements.
• Also, provides several tools that can boost e-commerce efforts like SEO copywriting and more.

Best Suited For

• Ecommerce businesses looking to improve customer service and online engagement.

E-commerce Platforms

Talking about ecommerce marketing tools without platforms that can help you build your online store is unfair, isn’t it? So, let’s quickly look at some of these platforms as well. 

Shopify 

Shopify is a platform that lets businesses build online stores easily. It simplifies setting up, managing, and growing e-commerce with useful tools. These tools help customize web stores, manage inventory, and handle orders efficiently.

Features

• Online Store Creation: Shopify allows you to build a personalized storefront using customizable templates.
• Product Feed Management: It allows easy addition and management of products, setting prices, and monitoring stock levels.
• Payment Processing: Shopify supports secure payment processing across multiple methods, including credit cards and PayPal.
• Marketing Tools: The platform provides access to built-in SEO features, options to sell on social platforms, and tools for email marketing.
• Analytics Dashboard: Shopify offers an analytics dashboard that provides insights into sales trends, customer behavior, and overall store performance.
• Mobile Management: It allows you to run your business on the go with the Shopify mobile app.
• Marketplace Integration: Shopify also connects with platforms like Facebook and TikTok. It simplifies uploading product feeds for advertising and managing sales channels.

Pricing

Shopify offers a 3-day free trial and three main plans:

• Basic Shopify: $29 per month, ideal for new online stores. Includes essential features for starting a business.
• Shopify: $79 per month, designed for growing businesses with additional features for scaling operations.
• Advanced Shopify: $299 per month, best for large businesses needing advanced reporting and analytics capabilities.

Best Suited For

• Individual Entrepreneurs
• Small to Medium Businesses
• Large Enterprises

BigCommerce

BigCommerce is an e-commerce platform that provides different features for online stores. It helps businesses manage sales, payments, and inventory efficiently.

Features

• Product Management: Allows setup with options like SKU, tax codes, and bulk pricing.
• Inventory Tracking: Offers different tools that help monitor stock levels.
• Customizations: Supports adding product variants and custom modifications.
• Multi-Currency and Multi-Region Sales: Allows selling in multiple currencies and regions.
• Marketing Tools: Includes promotions, coupons, and abandoned cart recovery.
• Integrated Payments: Supports multiple payment gateways without additional transaction fees.
• One-Page Checkout: Optimizes the checkout process to reduce friction.

Pricing

BigCommerce offers a 15-day free trial and range of pricing plans:

• Standard Plan: Starts at $29 per month when billed annually.
• Plus Plan: Starts at $79 per month when billed annually offers more advanced features.
• Pro Plan: Starts at $299 per month when billed annually, suitable for high-volume businesses with additional needs.
• Enterprise Plan: Custom pricing tailored to business requirements.

Best Suited For

• Small businesses looking for a strong online presence.
• Large enterprises that need scalable e-commerce solutions. 

Payment and Shipping Tools

Lastly, let’s also look at some payment and shipping solutions.

Partial.ly

Partial.ly is a tool that offers flexible payment plans for e-commerce businesses. It helps increase sales by allowing customers to pay in installments.

Features

• Flexible Payment Plans: Allows businesses to offer customized payment terms.
• E-commerce Integration: Seamlessly integrates with platforms like Shopify and WooCommerce.
• Automated Payments: Automates the collection process, updating balances as payments are made.
• Customizable Terms: Merchants can set down payments, payment frequencies, and durations.
• Direct Customer Payments: Customers can manage their payments directly, including early payments.

Pricing

Partial.ly’s pricing includes a transaction fee of 5% plus 30 cents for each payment. This fee covers all merchant and credit card processing costs.

Best Suited For

• Ecommerce businesses that issue large invoices and want to offer their customers the flexibility to pay over time. 

Stripe

Stripe is a payment platform that lets businesses accept payments online. It’s known for its simplicity and robust security.

Features

• Diverse Payment Options: Stripe accepts various payment methods, such as VISA, PayPal, ETS, Apple Pay, etc., globally.
• Advanced Fraud Protection: Uses advanced algorithms to prevent fraudulent transactions.
• Customizable Checkouts: Offers customizable options for checkout processes.
• Real-Time Analytics: Provides instant data on transactions and trends.
• Subscription Billing: Supports recurring billing for subscription-based services.
• Multi-Currency Support: Allows transactions in multiple currencies to reach global customers.
• Seamless Integrations: Integrates easily with e-commerce platforms and accounting software. These integrations include no-code options like Payment Links and Payment Element, as well as low-code solutions like Checkout. 

Pricing

Stripe’s pricing is straightforward:

• Integrated Pricing: Charges 2.9% + $0.30 per successful card charge for online transactions. Rates may vary by country.
• Custom Pricing: Available for businesses with large payment volumes, offering discounts and additional features.

Best Suited For

• Startups that need a reliable payment processing solution
• Large enterprises looking for a scalable payment solution. 

Emerging Ecommerce Marketing Tools

Our list of marketing tools in ecommerce doesn’t end up there. We have a couple of emerging tools that you should check as well. 

Albert AI

Albert AI is next on our list of ecommerce marketing tools. It is a digital marketing platform powered by artificial intelligence. It automates and optimizes marketing across various digital channels.

Features

• Campaign Automation: Albert AI manages and optimizes marketing campaigns autonomously.
• Creative Optimization: Analyzes performance data to improve ad creative in real-time.
• Audience Targeting: Dynamically adjusts targeting based on real-time audience behavior.
• Budget Allocation: Autonomously allocates budget across campaigns to maximize ROI.
• Performance Insights: Offers deep insights into campaign performance and consumer behavior.

Pricing

Albert AI operates on a custom pricing model.

Best Suited For

• Albert AI is ideal for e-commerce businesses that want to leverage AI to drive their digital marketing efforts.

Persado

Persado is a generative AI platform that revolutionizes marketing language. It uses data to create highly effective personalized messages.

Features

• Motivation AI: Uses advanced AI to customize language that drives action.
• Multichannel Capabilities: Works across email, social media, and web.
• Content Optimization: This feature from Persado adjusts marketing messages based on how audiences respond to improve engagement.
• Emotional Language Personalization: Creates messages that emotionally resonate with different audiences.
• Performance Analytics: Provides detailed insights about how effective your campaigns are.
• Language Database: Persado’s language database tailors marketing language to individual preferences. And this is beneficial to improve personal engagement across all the channels. 

Pricing

Persado has a custom pricing model. 

Best Suited For

• Marketers, ecommerce businesses, and large brands that need to optimize their digital marketing strategies across various channels and regions.

Conclusion

Ecommerce marketing tools are reshaping online shopping. These tools help businesses stay competitive and grow. Through this blog, we learned about the top 25 ecommerce marketing tools. These help you streamline marketing efforts and personalize customer experiences. 

Use these tools to boost your sales and expand your market reach effectively.

Good luck! 

FAQs

1. What is an ecommerce marketing tool?

An ecommerce marketing tool is software like an app, platform, or plug-in that helps you streamline and automate online store management. Plus, it is also helpful for reaching more customers and managing marketing efforts more effectively​​.

2. How do ecommerce marketing tools improve online sales?

These tools help reach more customers, improve shopping experiences, and integrate all marketing efforts to sell around the clock. This helps an ecommerce merchant boost his/her sales and improve operational efficiency​​.

3. What are the top recommended ecommerce marketing tools for Shopify stores?

Recommended tools for Shopify include email marketing platforms like Klaviyo, SEO tools such as Ahrefs, and customer relationship management tools like HubSpot.

4. What are the best free ecommerce marketing tools available?

Some of the top free tools include WooCommerce for adding eCommerce functionality to WordPress sites and Google Analytics for insights into customer behavior and website performance​​.

5. Can social media marketing tools be integrated with ecommerce platforms?

Yes, social media management tools like Buffer can be integrated with platforms like Shopify to manage social media content directly from the eCommerce platform, enhancing marketing efficiency and reach​​.

6. What should be the checklist to follow before deciding on ecommerce marketing tools?

The checklist should include assessing the tool’s compatibility with existing platforms, its ability to scale, cost-effectiveness, features offered versus the business’s needs, and the support and training provided by the tool​​.

7. Are there any AI-based ecommerce marketing tools?

Yes, AI-based tools like Persado use generative AI to create highly effective personalized marketing messages, enhancing engagement and improving sales​​.