Top 10 Google Shopping Alternatives

Google Shopping stands as a key cornerstone for businesses that want to promote their products online. It integrates advertisements directly into Google’s search results, which offers immediate visibility. But despite all its benefits, it poses its own challenges. 

The average cost per click of these ads reached $1.17 in 2023, indicating the rising competition and advertising expenses. And that’s not it. The average clickthrough rate for Google Shopping Ads stands at only 0.86%, with a conversion rate of 1.91%, which is below the average eCommerce rate standing at 2.5-3%. 

These statistics highlight the importance of exploring Google Shopping alternatives. And that’s not just as a strategy but as a move for cost-conscious and growth-oriented businesses.

By using different Google Shopping alternatives, merchants can lower their costs, face less competition, and reach untapped customer bases. 

To help you with the same, we have come up with this blog where we discuss 10 different Google Shopping alternatives. 

We will be looking at each alternative, its features, pricing, and much more to offer you a detailed view of its capabilities. By the end of this blog, you will have all the insights that will help you choose the right option for your business. 

So, are you ready? On your marks, get set, explore!

Why Look For Google Shopping Alternatives? 

We discussed some challenges of Google Shopping above. But there are some other challenges, as discussed below: 

1. Challenges with Google Product Taxonomy: As a merchant, you can face issues with the Google Product Taxonomy. Issues are mainly related to product categorization. Some products are well-categorized, while others, like common household items, can be overlooked.
2. Competition: High competition on Google Shopping affects product visibility. It can prevent products from reaching their intended audience. Plus, it often leads to higher costs per click, lower click-through rates, and reduced visibility for products. This further affects the overall performance and success of Google Shopping campaigns.
3. Serving Restrictions: Google has restrictions on serving based on age and content guidelines. Retailers need to follow these to target their audience correctly without violating Google’s policies.
4. Cost Structure: While free listings are supported on Google Shopping (for ads, too), because of the fierce competition, the pay-per-click model can still lead to significant expenses, especially in highly competitive niches. This situation often results in elevated costs for maintaining product visibility.
5. Diversification: Lastly, different sales channels can help you broaden your market presence. Plus, through this, your reliance on a single platform is reduced. 

Considering these limitations, it’s clear that learning about the different alternatives to Google Shopping can be very beneficial. So, let’s quickly look at that list! 

Top 10 Google Shopping Competitors 

Platform	Pricing	Free Trial or Plan	Unique Selling Point
Walmart Marketplace	Commission-based (8%-20%)	No	Extensive physical and online retail synergy
Etsy	Listing fee: $0.20/item, Transaction fee: 5%, Payment processing fee: 3% + $0.25	No, but low entry costs	Specialized marketplace for handmade, vintage items
Shopify	Plans: $9-$2,000/month	Yes, 14-day trial	User-friendly, extensive customization
Amazon	Individual: $0.99/item, Professional: $39.99/month	No	Vast selection, Prime service, B2B platform
Wix	Plans: $17-$35/month	Yes, 14-day trial	Affordable, direct editing of sites, all-in-one CRM
Bing Shopping	Pay-per-click, Avg CPC: ~$1.54	No	Higher CTR, cost-effective ads
Adobe Commerce (Magento)	Free open-source; Enterprise: $15K-$50K/year	Yes, open-source version	Highly customizable, suitable for all business sizes
BigCommerce	Plans: $39-$399/month	Yes, 15-day trial	No transaction fees, multi-channel selling
eBay	First 250 listings free, then $0.35/listing, Final value fee varies	Yes, first 250 listings free	Auction and fixed-price sales, global reach
PriceGrabber	Free for consumers, varies for merchants	Yes, for consumers	Price comparison, customizable shopping lists

Here’s the list for you: 

Shopify 

Shopify is first on our list of Google Shopping alternatives. It is an e-commerce platform that allows individuals and businesses to create their online stores. It’s known for its ease of use and a wide range of features that help sellers efficiently manage and grow their online business.

Its dominance in this space is also portrayed by the fact that over 3.76 million live websites operate on Shopify. Not only that but around 32% of e-commerce websites in the U.S. use Shopify, which also makes it the most popular e-commerce platform, ahead of WooCommerce​​. 

Features

• Customizable Themes: Over 100 themes are available, both free and paid, and they are customizable to fit your brand’s look and feel​​. Plus, you don’t need to be a technical expert to set up your website or make theme changes with Shopify 2.0 since it relies more on JSON templates.
• Easy Product Upload: Adding products is simple for sellers, either individually or in bulk via CSV files, and supports up to 250 images per product​​.
• Abandoned Cart Recovery: Automatically emails shoppers to encourage completing their purchases, addressing the average 69.82% cart abandonment rate​​.
• SEO Tools: Built-in blogging and SEO tools help improve your store’s visibility and ranking on search engines​​.
• Payment Processing: Shopify Payments simplifies the transaction process, accepting various payment methods with built-in fraud management​​.
• Mobile Support: Manage your store on the go with Shopify’s mobile app and process in-person payments using Shopify POS​​.
• Inventory Management: Track and transfer inventory across multiple locations with built-in tools, supporting multichannel selling​​.
• Email Marketing: Shopify Email facilitates managing email campaigns directly from the Shopify Admin​​.
• Shopify Magic: AI-powered features for Shopify merchants that help with personalized text suggestions (product descriptions, e-mail subject lines), image editing, and much more. 

On top of all this, you also have the Shopify app store, where you have dozens of apps ranging from product feed management to full-fledged e-commerce marketing! These apps can be very easily integrated with your store to improve your marketing efforts.  

Pricing

Shopify offers several pricing plans to cater to different needs:

Shopify Lite ($9/month):

• Ideal for selling in person or adding a buy button to blogs or emails.
• Does not include online store features.

Basic ($29/month):

• Includes essential features for starting a new business.
• Offers omnichannel selling and basic management tools.

Shopify ($79/month):

• Advanced features for growing businesses.
• Lower payment processing fees and more shipping discounts.

Advanced Shopify ($299/month):

• Best for scaling businesses with high volumes.
• Access to advanced reporting and even lower processing fees.

Shopify Plus (Starting at $2,000/month):

• Enterprise-level features for high-volume sellers.
• Custom pricing based on business needs and sales volume.

It’s important to note that Shopify also offers a free trial. And its duration is dependent on different factors. You can read more about it here. 

Pros and Cons

Pros:

• The platform is user-friendly, with a quick setup process.
• Supports a wide range of payment gateways.
• Offers an extremely rich set of e-commerce features, including inventory management and email marketing.
• Mobile app allows you to manage your store from anywhere.

Cons:

• Recurring subscription fees can add up, especially with the addition of third-party apps​​.
• Limited blogging capabilities compared to platforms like WordPress​​.
• Transitioning away from Shopify can be challenging due to its unique coding language and platform-specific features​​.

Key Differences between Google Shopping and Shopify

• Shopify allows detailed and advanced e-commerce site building, management, and scaling.
• Offers tools for design, payment processing, inventory, and marketing.
• Unlike Google Shopping’s listing focus, Shopify provides full e-commerce infrastructure.
• Combines ease of use with powerful sales, marketing, and operational tools.
• Ideal for sellers aiming to grow their online presence significantly.

Best suited for

• Small to Medium-Sized Businesses: Ideal for those looking to establish or grow their online presence through a user-friendly platform with extensive sales and marketing tools​​.
• High-Volume Merchants: Shopify Plus offers advanced features and customization for businesses processing over $1 million in sales annually, which can be helpful for rapid expansion as well. 

Walmart Marketplace

Walmart Marketplace has emerged as a robust platform for sellers seeking to expand their online presence. It caters to a vast audience with over 120 million unique visitors monthly – which provides an exciting opportunity for merchants to reach potential buyers. 

Features and Services 

Walmart Marketplace supports sellers with several important features and services that include:

• Local Pickup and Delivery: This service allows customers to either pick up their purchases in-store or opt for same-day delivery. It makes receiving products convenient and fast.
• Big and Bulky Fulfillment: Through WFS, sellers of large items get comprehensive support. This includes storage, picking, packing, and shipping services. It caters especially to products that require extra handling.
• Brand Shops and Shelves: Sellers can create digital storefronts to highlight their brand. This feature enables the curation of product assortments on virtual shelves, enhancing customer interaction.
• Virtual Garage: This tool allows customers to save product details for later, simplifying the shopping process. It makes finding and purchasing products more efficient.
• Sponsored Products: This helps boost visibility by showing ads to customers on Walmart.com, from their initial search to checkout, helping sellers promote their products.
• TwoDay Delivery: Fast delivery options are available for eligible products. This service, coupled with easy returns, increases customer satisfaction and loyalty.
• Payment Processing Integration: Walmart Marketplace seamlessly integrates payment processing, offering a hassle-free experience for both sellers and customers.
• Enhanced Security: All transactions and data are securely protected. This provides peace of mind to everyone involved.
• No Regular Fees: Unique to Walmart, sellers pay fees only when they make a sale. This policy removes the burden of monthly or setup fees.

Pricing

Walmart Marketplace operates on a commission-based model. In this case, sellers pay a referral fee for each product sold. 

The fee varies by product category, ranging from 8% to 20%, depending on the type of item being sold. This model is beneficial as it eliminates upfront costs, allowing sellers to only pay a portion of their sales as fees​​.

For detailed information, you can refer to this SellerHelp Walmart resource. 

Pros and Cons

Pros:

• Only pay referral fees when a product is sold, without any monthly or setup charges.
• No limitations on SKU minimums or maximums, which allows sellers to list their entire catalog.
• Sellers have the autonomy to create their return policies, offering flexibility to fit their business model.
• The platform’s vast user base and EDLP strategy attract a diverse audience.
• With fewer sellers than other platforms, Walmart Marketplace offers better chances of winning the Buy Box​​.
• Also offers cross-platform integration with platforms like Shopify. You can read more about this in this Shopify Walmart integration blog. 

Cons:

• Sellers must adhere to Walmart’s Price Parity and Price Leadership rules, which may impact their pricing strategies.
• Due to Walmart’s EDLP, sellers might need to lower their prices, which can reduce their margins.
• Despite Walmart’s significant physical presence, its online shopper traffic is less compared to other platforms like Amazon.
• Initially, sellers were responsible for their fulfillment; however, Walmart Fulfillment Services (WFS) now offers support for eligible sellers, but not all may qualify​​.

Key Differences between Google Shopping and Walmart Marketplace  

Walmart Marketplace excels as a strong alternative to Google Shopping for several reasons:

• Uses Physical Stores: Walmart uses its physical stores for fast shipping. This ensures quick, two-day delivery at no extra cost. Moreover, this combination of e-commerce and physical retail helps sellers reach a wide audience, improving their sales potential.
• Transparent Pricing: Pricing and fees are straightforward and reasonable. There are no hidden costs or required subscriptions.
• Fulfillment Support: Unlike Google Shopping, Walmart Marketplace offers fulfillment support for sellers, allowing them to manage their operations more efficiently.

Best Suited For

• Sellers of Large and Bulky Items: Walmart Marketplace’s Big and Bulky Fulfillment service is specially designed for products that require extra handling, making it an excellent platform for merchants dealing in large items.
• Businesses Seeking a Vast Customer Base Without Regular Fees: The platform’s commission-based model, combined with its wide reach, offers a lucrative opportunity for businesses of all sizes.

Etsy 

Etsy is a unique online marketplace focusing on handmade, vintage, and craft items. Unlike broad platforms like Amazon, Etsy offers a specialized space for creative sellers​​. 

As of 2023, Etsy’s community had 5.4 million active sellers, and its website has been consistently getting 400-500 million visits monthly, which highlights its significant reach and the high demand for unique and creative goods. 

Features

• Ease of Use: Etsy simplifies the setup process for sellers. You just register and start selling​​.
• Reliable Uptime: Etsy’s website is consistently accessible, ensuring your store is always open​​.
• Payment Options: Offers various payment methods like credit cards, debit cards, PayPal, etc., ensuring smooth, safe, and secure transactions for all parties.
• SEO and Analytics: Basic SEO tools and built-in analytics are available to track performance​​.
• Mobile Optimization: Etsy ensures that stores sellers create are automatically optimized for mobile devices​​.
• Integration: Etsy supports many third-party integrations and apps​​.
• Feedback Mechanism for Improvement: Sellers on Etsy receive feedback on their products, allowing them to assess performance, identify areas for improvement, and enhance the quality of their offerings
• Seller Support and Education: Etsy also provides support, tools, and educational resources to help merchants start, manage, and scale their businesses on the platform.
• Customer Support: Multiple support options assist sellers effectively​​​​.

Pricing

• Listing Fees: A $0.20 listing fee per item​​.
• Transaction Fees: A 5% transaction fee plus a 3% + $0.25 payment processing fee​​.
• Etsy Plus: $10/month for advanced features and discounts​​.
• Etsy Pattern: $15/month to create a personalized e-commerce site​​.

You can find more information on fees and taxes for selling on Etsy through their official resource. 

Pros and Cons

Pros

• Etsy provides a straightforward and low-cost way to set up an online store, making it accessible even for those with limited technical skills. 
• With over 81.9 million active buyers, Etsy offers a built-in audience for sellers of handmade or vintage items, increasing the potential for sales.
• Etsy offers business owners access to analytics on their shop’s performance, including traffic, orders received, and more, helping in decision-making and optimization.
• Compared to building a standalone website, selling on Etsy is a low-risk option with minimal upfront costs and no domain or hosting fees.

Cons:

• Selling on Etsy may lead to customers associating their purchases with Etsy rather than the seller’s brand. This can potentially reduce customer loyalty, referrals, and repeat business.
• The marketplace is crowded with many sellers, making it challenging to perform well and attract customers, especially in saturated niches.
• Sellers on Etsy operate within the platform’s rules and changes, with limited control over fees, features, and policies, potentially impacting business decisions and strategies.

Key Differences between Google Shopping and Etsy 

• Etsy sets itself apart by providing a specialized platform for handmade and vintage items, which attracts a specific customer base looking for unique products. 
• Its ease of use and supportive features, such as SEO, analytics, and mobile optimization, make it an appealing option for creative sellers. 
• Furthermore, Etsy’s pricing structure, with no monthly fees and affordable listing fees, offers a low barrier to entry, contrasting with Google Shopping’s broader, less niche-focused approach. 
• This makes Etsy an excellent choice for sellers aiming to establish a brand and connect with customers looking for handcrafted and unique items​​​​​​​​.

Best Suited For

• Creative Sellers: Etsy focuses on handmade, vintage, and unique craft items.
• Small Businesses and Individual Artisans: With low start-up costs and a global audience, Etsy is perfect for those starting out or operating on a smaller scale.
• Sellers Wanting Built-In Audience: The platform offers a ready audience specifically seeking unique and creative goods, making it easier for new sellers to find customers.

Amazon

With 310 million customers worldwide, Amazon is a strong alternative to Google Shopping. In the U.S. alone, it has a 37.6% market share. It is known for its vast selection of consumer goods. The platform caters to individual consumers and offers Amazon Business for business-to-business transactions. 

It is especially useful for businesses purchasing supplies or selling goods in a B2B model.

Features

• Amazon Business: Made for business users, providing business-only pricing and quantity discounts.
• Free Shipping: Available on millions of eligible orders for business accounts.
• Amazon Tax Exemption Program: Allows tax-exempt purchases for eligible businesses.
• Amazon Business Analytics: Offers insights into spending activity with automated reporting.
• Multi-User Accounts: Businesses can set up accounts with multiple users and permissions. This is great for larger companies/retailers with multiple employees.
• Amazon Business Account: Free to create, with an optional upgrade to Amazon Business Prime for additional benefits.
• Amazon Business Prime: Subscription fees vary based on the number of users and desired features, ranging from $69 for one user to $10,099 for an unlimited-user enterprise account.

Pricing

• Individual Plan: Costs $0.99 per item sold; best for sellers who plan to sell fewer than 40 items per month.
• Professional Plan: This plan is priced at $39.99 per month and offers a larger set of tools and services. It is suitable for sellers aiming to sell more than 40 items.

Pros and Cons

Pros:

• Access to business-only price deals and quantity discounts.
• Free shipping on a vast range of products.
• Automated analytics tools for tracking spending activity.
• Provides Tax exemption for eligible orders.

Cons:

• Not all features are free; a subscription to Business Prime is required for extra benefits.
• Membership can become costly with multiple user accounts.
• On Amazon, there’s tough competition among sellers and high saturation for many industries. And thus, standing out can become difficult.

Key Differences between Google Shopping and Amazon

• Amazon Business Marketplace offers a B2B service that Google Shopping does not provide, catering specifically to business needs.
• Customized features for business accounts, such as bulk pricing and tax exemptions, facilitate operations for diverse business sizes.
• In-depth analytics tools on Amazon allow businesses to track spending patterns and gain valuable insights into sales trends.
• Free shipping options on a multitude of products make the platform appealing, streamlining the purchase process for business accounts.
• Fulfillment by Amazon enhances the platform’s appeal to sellers. It helps them handle storage, packing, and shipping, further simplifying logistics.

Best Suited For

• Sellers Seeking Global Reach: Amazon’s presence in around 20 countries connects sellers with international customers​​.
• Competitive Sellers: Ideal for businesses that can navigate and can set themselves apart in a crowded marketplace​​.

Wix 

Wix is acclaimed for its affordability, especially when compared to specialized e-commerce platforms like BigCommerce. It offers an all-in-one CRM and marketing suite through Wix Ascend. 

The platform allows direct editing meaning sellers can make changes to their site in real-time, seeing updates immediately without switching between editing and preview modes. It also provides shipping and order fulfillment functionalities that ensure that customers have a seamless post-purchase experience​​.

Features

• Diverse Templates: Wix provides a wide range of customizable templates to sellers. This helps fit various brand styles, enhancing the visual appeal of online stores
• All-in-One Solution: Integrates hosting, design, and ecommerce functions into a single platform, simplifying the setup process for sellers
• Zero Transaction Fees: Wix does not charge additional fees on sales, allowing sellers to maximize profits
• E-commerce Capabilities: Constantly updates features to enhance the selling experience for both sellers and customers
• Order Management: Allows sellers to track inventory, manage orders, add tracking numbers, print packing slips, and handle cancellations and refunds

Pricing

Wix offers a 7-day free trial and has these pricing plans:

• Business Basic: Priced at $17 per month, suitable for small businesses taking their first steps online.
• Business Unlimited: For $25 per month, it offers more storage and features, ideal for growing businesses.
• Business VIP: At $35 per month, it provides comprehensive business solutions for larger online stores.
• Enterprise Plan: Custom pricing based on the customer’s specific requirements, serving enterprise-level needs.

Pros and Cons

Pros:

• Wix is user-friendly, offering a swift and simple setup process.
• The Wix Ascend app provides comprehensive CRM and marketing tools for business growth.
• All Wix e-commerce plans are ad-free, ensuring a clean browsing experience for customers.
• Wix is SEO-friendly, which enhances a site’s visibility and search engine ranking.

Cons:

• Using certain third-party apps on Wix may lead to additional costs.
• Once a site template is published on Wix, changing it requires starting the design process over.
• Some businesses have reported Wix’s ecommerce features to be restrictive. And this indicates that larger enterprises can face challenges in scaling operations. 
• Wix has tight storage limits, which could be a concern for sellers with a large inventory.

Key Differences between Google Shopping and Wix

• Wix allows extensive customization for building an online store.
• Allows merchants to directly engage with their customers.
• Provides SEO tools and supports multichannel selling across multiple channels, including social media and Amazon.

Best Suited For

• Small or Medium Online Sellers: Ideal for businesses aiming to sell services, physical goods, subscriptions, or digital products online. Wix provides advanced tools for web retail businesses at a competitive edge.​

Bing Shopping

Bing Shopping campaigns provide merchants with an alternative platform to Google, where they get a chance to show their products on Bing’s search engine. 

It excels as an alternative to Google Shopping because of its integration across Bing, Yahoo, and AOL, helping sellers reach a broad audience with a single campaign.

Features

• Diverse Ad Types: Offers text ads, responsive ads, and shopping ads, including product and showcase ads.
• Extensive Reach: Despite a smaller market share, Bing ensures visibility across multiple search engines.
• LinkedIn Profile Targeting: Bing Shopping allows LinkedIn profile targeting, which can be beneficial to you as a seller if you want to target a professional audience.
• Negative Keywords and Broad Matches: These features refine ad targeting, improving ad relevance and performance. 
• Seamless Shopify Integration: Offers easy integration with Shopify. This allows Shopify merchants to showcase product details through Bing Product Ads, product listings on the shopping tab, and the Microsoft Start Shopping tab!

Pricing

Bing Shopping operates on a pay-per-click model, similar to Google Ads. And the average cost-per-click (CPC) for Bing Shopping Ads is approximately $1.54. This is lower than Google’s average CPC due to Bing’s less competitive advertising landscape.

Note: You can read more about this in this blog, where we compare Google ads and Bing ads.

Pros and Cons

Pros:

• The traffic quality on Bing is often higher, with users typically having more buying power, which could result in better conversion rates.
• Setting up Bing Shopping campaigns is simple and user-friendly. This means businesses can start leveraging these ads instantly. 
• Bing Shopping provides options for targeting based on various factors like location, search terms, and user demographics. This flexibility to manage campaigns makes it easier to customize ads. 

Cons:

• Bing’s market share is significantly smaller than that of Google.
• Supports 12 targeted languages, compared to Google’s 40+.
• Users have reported issues with account management and technical support.

Key Differences between Google Shopping and Bing Shopping

• Bing Shopping offers a competitive edge with its higher CTR and cost-effective advertising options. 

• Its user demographic, with higher purchasing power, can lead to more valuable conversions for merchants. 

• Additionally, unique features like LinkedIn profile targeting provide opportunities for precise B2B marketing, which is not directly available on Google Shopping.

• Bing Shopping presents an appealing platform, especially for those targeting a U.S.-based audience or seeking more budget-friendly advertising solutions.

Best Suited For

• E-commerce Businesses Seeking Diversification: It’s an excellent avenue to boost sales with less competition compared to Google​​.
• Brands Targeting Specific Demographics: Ideal for reaching users over the age of 35 and those with higher household incomes, especially in regions like the South Atlantic in the U.S., North America, Latin America, and China​​.
• Merchants Looking for Cost Efficiency: Offers more affordable cost-per-click rates, making it a budget-friendly option for ad campaigns​​.

Adobe Commerce (Magento)

Adobe Commerce, previously known as Magento Commerce, is recognized for its highly customizable e-commerce platform. It accommodates businesses of all sizes, from small startups to large enterprises, allowing them to create personalized, scalable online shopping experiences.

Over 270,000 merchants worldwide choose Adobe Commerce for their e-commerce operations. This staggeringly high number highlights the popularity of the platform as an alternative to Google Shopping. 

Features

• Seller-Assisted Shopping: Sales representatives or customer support agents can log in to customers’ accounts and assist them directly.
• Live Search: Customers can search for products with instant results using an AI-driven algorithm.
• Product Recommendations: Leveraging Adobe Sensei for personalized product recommendations.
• Inventory and Order Management: Real-time inventory tracking, order fulfillment, and optimization.
• Store Fulfillment: Optimizes order fulfillment processes with options like click and collect, ship from store, and inventory reservation.
• PWA Studio: Facilitates the creation of progressive web apps for fast and engaging shopping experiences.
• Customer Segmentation: Targeting different customer groups based on attributes and behaviors for personalized content and promotions.
• Business Intelligence: Centralizes e-commerce data for visualization, insights, and understanding of complex data patterns.

Pricing

Adobe Commerce offers a free, open-source version that requires you to manage your hosting. The cost can vary depending on the provider and your specific needs. 

Adobe Commerce Cloud (Enterprise version) provides a more robust solution for more advanced features and support, with pricing available upon request. This version is known for its higher cost, generally ranging from $15K to $50K per year, potentially making it less accessible for smaller businesses​​.

With this platform, you also get a 14-day free trial. 

Pros and Cons

Pros:

• Highly customizable platform suitable for a wide range of business needs.
• Offers a free version for businesses willing to manage their hosting.
• Provides round-the-clock customer support.
• Features thousands of extensions for enhanced functionality.

Cons:

• Pricing for the Enterprise version is not transparent and can be costly.
• Requires technical expertise to fully use its capabilities.
• Additional costs for themes and certain functionalities.

Key Differences between Google Shopping and Adobe Commerce

• Adobe Commerce allows for complete online store management with advanced features, whereas Google Shopping is primarily for product listings.
• Adobe Commerce supports multichannel selling and customer management and ensures data safety with a robust security center.
• Offers advanced marketing tools like personalized recommendations, segmentation, and email marketing, plus enhanced SEO capabilities.

Best Suited For

• Large Businesses and Enterprises: Adobe Commerce (Magento) handles complex, scalable online sales operations, easily. Thus,  it can support large ventures needing a customizable user experience​​​​.
• Companies Seeking Extensive Customization: The platform allows businesses to customize their storefronts and backend processes precisely​​​​.
• Businesses Requiring Advanced B2B Features: Adobe Commerce excels in B2B functionalities, making it a top pick for businesses dealing in bulk ordering, custom pricing, etc.

BigCommerce

BigCommerce is next on our list of Google Shopping alternatives. It is an e-commerce platform that supports businesses of various sizes, from startups to large enterprises, with tools that help build and scale online stores effectively.

Features

• Merchandising: BigCommerce equips businesses with essential tools for effective product promotion.
• Storefront Design Tools: Offers customizable design options for creating attractive online stores.
• Product Visualization: Allows showcasing products with high-quality images and videos.
• Product Recommendations: Provides personalized product suggestions to boost sales.
• Promotions: Allows the creation of campaigns to attract and retain customers.
• International E-commerce: Supports selling globally with multi-currency and language options.

Pricing

BigCommerce’s pricing tiers are designed to accommodate businesses at different stages of growth:

• Standard Plan: $39 per month, ideal for new businesses.
• Plus Plan: $105 per month, includes features like abandoned cart recovery.
• Pro Plan: $399 per month for scaling businesses with higher sales volumes.
• Enterprise Plan: Custom pricing for large businesses needing customized solutions.

Note: BigCommerce does not charge additional transaction fees on any of its plans, making it a cost-effective choice for many merchants. However, payment processing fees and costs for premium themes or apps may apply.

And it offers a 15-day free trial. 

Pros and Cons

Pros:

• Provides a user-friendly platform suitable for merchants at all technical levels.
• No transaction fees, with a wide array of built-in features and apps.
• Supports multichannel selling and international commerce.

Cons:

• Premium themes and some third-party apps incur additional costs.
• The platform’s functionality may present a learning curve for new users.

Key Differences between Google Shopping and BigCommerce 

• In terms of customer support, BigCommerce has an edge. It provides 24/7 customer support. Support on Google Shopping may not be as comprehensive.
• BigCommerce offers marketing and analytics tools. Google Shopping doesn’t provide these extensive features.
• Customization and growth are easier on BigCommerce. Google Shopping offers limited store control.
• BigCommerce is more feature-rich compared to Google Shopping. It offers a suite of built-in features, over 65 payment solutions, 600 app partners, and unlimited bandwidth. 

Best Suited For

• Businesses with High Sales Revenues: BigCommerce caters to businesses operating across multiple brands and selling globally. This allows the platform to offer support for extensive product catalogs and multiple storefronts​​.
• Merchants Requiring Flexibility and Minimal Maintenance: The platform is ideal for merchants seeking a smooth online shopping experience. It offers remarkable e-commerce features and unbeatable uptime. Additionally, its customer service and security are top-notch, ensuring minimal maintenance for users.

eBay 

Founded in 1995, eBay has grown significantly. It now boasts around 132 million active buyers and 18 million sellers​​. On top of that, it’s the second most visited online marketplace after Amazon​​.

Features

• Multiple Selling Options: eBay offers auctions and fixed-price sales. Choose how to sell items.
• Access to Global Marketplace: Supports sales in over 190 countries. eBay has a vast global reach.
• Seller Security: Provides seller protection and Verified Rights Owner Program (VeRO). Secures transactions and protects rights.
• Optimization Tools: Listing tools enhance visibility and sales. Optimize your product listings easily.
• Shipping Solutions: Shipping is streamlined with eBay tools. Simplify shipping with automation.

Pricing

eBay offers a 30-day free trial. Its pricing plans include: 

• Insertion Fees: The first 250 listings are free monthly. After that, it’s $0.35 each.
• Final Value Fees: A percentage of the sale plus a per-order fee. Rates vary by category.
• Optional Upgrades: Charges for enhanced listing features differ by listing type and duration.
• Special Categories: Lower fees for select items, like heavy equipment or certain fashion brands.

For specific details on each fee category and how they apply to different types of listings or products, visit eBay’s official fee information page.

Pros and Cons

Pros:

• eBay offers access to a wide audience globally, increasing potential sales.
• Selling fees on eBay are generally lower than on some other platforms.
• eBay’s marketplace supports a diverse range of product categories for sale.

Cons:

• The platform is highly competitive, with many sellers vying for attention.
• Accumulating fees from listings and sales can impact overall profitability.
• Managing international shipments involves navigating complex logistics and regulations.

Key Differences between Google Shopping and eBay

• eBay provides an end-to-end marketplace experience, from listing optimization to secure payment processing and shipping solutions. This makes eBay a valuable option for merchants looking to broaden their customer base. 

Best Suited For

• Sellers with rare items: eBay’s unique auction house setup, alongside the option for fixed-price listings, offers flexibility in how you sell and price your items. This can be particularly appealing for sellers with rare or collectible items or for those who want to let the market determine the price​​.
• Competitive Pricing: While the platform can be challenging for smaller sellers due to competitive pressure and the need for competitive pricing, it remains a top choice for those looking to reach a vast audience without sacrificing too much of their profit margins​​.

PriceGrabber 

PriceGrabber is a shopping price comparison website that helps consumers find the best deals on products across various online retailers. It aggregates product prices and details from different e-commerce platforms, allowing users to compare and choose the best option for their needs.

Features

• Product Comparison: PriceGrabber allows users to compare prices across various retailers, helping them find the best deals on products.
• Price Alerts: Users can set price alerts for specific products, receiving notifications when the price drops to their desired amount.
• Local Store Information: Provides information on local stores selling desired products, including store hours, directions, and inventory.
• Product Reviews: Users can read and write reviews for products, helping others make informed purchasing decisions.
• Category Search: Allows users to search for products by category, making it easier to find specific items.

Pricing

PriceGrabber is free for consumers. However, merchants looking to list their products on PriceGrabber can incur different types of advertising and listing fees. But it depends on the agreement and services chosen.

Pros and Cons

Pros:

• This Google Shopping alternative is free for consumers to use.
• It covers a wide variety of product categories, catering to different shopping needs.
• Users can create customizable shopping lists on PriceGrabber. This allows them to organize and track their desired products accurately. 

Cons:

• Merchants looking to list their products on PriceGrabber might incur listing fees.
• The prices and availability of products listed on PriceGrabber can change, which requires merchants to stay updated.
• PriceGrabber’s reach is primarily focused on the USA, Canada, and Great Britain. This limits its availability to users in other regions.

Key Differences between Google Shopping and PriceGrabber 

• As a Google Shopping alternative, it’s a different platform solely for comparing product prices, which provides thorough price and product review analysis.

Best Suited For

• Budget-Conscious Shoppers: Well-suited for budget-conscious shoppers looking to compare prices across various retailers online.
• Merchants and Retailers: It’s also beneficial for those sellers who wish to list their products on a platform that attracts consumers aiming to find the best deals. 

Final Verdict

We have reached the end of our list of Google Shopping alternatives. If we had to pick some options from the list that impresses with their offerings, we could talk about Shopify and Amazon. 

Shopify offers a user-friendly platform, ideal for those merchants who are just starting their selling journey. It supports extensive customization, enhancing the shopper’s experience. 

Then there’s also, Amazon, the e-commerce giant. With its vast audience, it offers a perfect option to reach a wide range of customers. Its Prime service and B2B platform stand out among other Google Shopping alternatives. 

These alternatives provide tools to extend your online presence effectively. They cater to diverse selling needs, from startups to large enterprises. Each has unique strengths, offering more than just product listings. They are worth considering for any e-commerce strategy.

Hope this blog helps you. Good luck! 

FAQs

1. Why should I consider using alternatives to Google Shopping?

Alternatives to Google Shopping may offer unique features, better deals, or a different selection of products. They can also provide a more specialized shopping experience for certain types of products or markets.

2. Are there any free alternatives to Google Shopping?

Yes, there are free alternatives, such as Camelcamelcamel and BigBangPrice which offer price tracking and comparison services without any cost.

3. How do I choose the best alternative to Google Shopping for my needs?

To find the right Google Shopping alternative, assess your product types, desired features, and required geographical reach. Reviews and a feature comparison will aid your choice.

4. What are the pricing models for platforms like Walmart and Etsy?

Walmart typically charges a category referral commission of 8-15% of the total sale price, with no setup, hidden fees, or monthly subscriptions. Etsy charges a listing fee of $0.20 per item, a transaction fee of 6.5% of the sale price, and optional subscription and payment processing fees.

5. How do I track the performance of my products on these alternative platforms?

Most platforms provide analytics tools to track sales, views, and other key metrics. You can also use external analytics tools for more detailed insights.

6. What features make Shopify a strong alternative to Google Shopping?

Features like customizable themes, tools for abandoned cart recovery, and SEO make Shopify a strong alternative to Google Shopping. Also, Shopify offers a full-fledged e-commerce infrastructure with inventory and email marketing support. This contrasts Google Shopping, which focuses mainly on product listings.

Additionally, Shopify’s App Store offers a wide variety of apps for marketing, social media management, email marketing, and inventory management, further enhancing its functionality and flexibility for users.

7. Can I use multiple Google Shopping alternatives simultaneously?

Yes, you can.