CategoryShopify

How to use customer data to personalize marketing campaigns and customer journeys

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Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...

How to Write Top-Performing Shopify Product Descriptions

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Well-written product description has the power to sell any product. Customers rely on product description to determine whether your product is what they’ve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos).  We all perceive things from a different perspective. The majority of humans are attracted...

63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

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The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Use Shopify Analytics To Identify And Engage VIP Customers

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In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...

Email Marketing Best Practice During COVID 19 Pandemic

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We are indeed going through hard times, and this has affected everyone.  You probably have put a hold to most of your activities – from traveling to a postponement of your business activities as you heed to the safety measure put in place to curb the Covid-19 pandemic.  And as a business owner, you are dealing with a ton of challenges you have never encountered. Whether it’s the...

9 google ads best practices for shopify merchants

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As the leading (and growing) ecommerce platform for stores of all sizes, Shopify makes it easy for even the most inexperienced merchant to get a store up and running.  Part of Shopify’s core value proposition is driving the right traffic to your site. However, converting those shoppers into buyers is a never-ending challenge for merchants.  With the help of modern PPC practices...