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A Compilation of All AdWords Updates of 2017

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Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google owns almost 70% of the internet search volume. Consequently, Google’s 97% of the revenue is from advertising. What does this mean for Google? – Hint: AdWords Updates – This means that Google has to check and balance the performance of AdWords, day-in and day-out. Google especially has to keep the interests...

AdWords Ad Suggestions – Pros & Cons of Google’s new AdWords addition

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Most of you must have already started seeing AdWords Ad Suggestions card in the Recommendations tab of Google’s new AdWords interface. If you aren’t, don’t worry. You shall see them soon. I want to discuss this new addition, AdWords ad suggestions, in-depth in this article. If you are wondering what is there to discuss, trust me, there is a lot. Let’s dive right in! What...

Campaign Limited by Budget Status in AdWords

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What is Campaign Limited by Budget? Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google might not trigger ads from that campaign as often as they could. How to check Campaign Limited by Budget status? You can check Campaign Limited by Budget status in the status...

The Most Easiest Way to Create Dynamic Remarketing for Ecommerce Stores

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Dynamic Remarketing for eCommerce Businesses In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords...

How to Edit Product Groups in AdWords?

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What are Product Groups in AdWords? Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to...

All About Google Shopping Showcase Ads

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What are Shopping Showcase Ads? Showcase Ads are a variety of Google Shopping Ads. They are elaborate, and they have collected information of similar products. Google shows showcase ads when users search for generic terms rather than particular products. Showcase ads are best to promote brands or new businesses and collection of products. How do Showcase Ads work? Showcase ads appear on Google...

Engagement in AdWords Display and Shopping Network Ads

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What is an Engagement in AdWords? An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement...

AdWords Conversion Settings for Optimized Bid Strategy

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AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Hence, it is necessary that you check and fix AdWords conversion settings. This article is an extension to AdWords Bid Strategy Status...

AdWords Bid Strategy Status Explained!

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AdWords Bid Strategy Status indicates whether automated bid strategies for AdWords campaigns are active or not. AdWords Bid Strategy Status also highlights the reasons if bidding is limited. PS: Bid Strategy Status is applicable only to those advertisers who use AdWords automated bidding. In this article, I have explained different AdWords Bid Strategy Status and their meaning. Different AdWords...

17 AdWords Keyword Status Explained!

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AdWords Keyword Status tell whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why. We can categorise AdWords keyword status into three based on what they indicate. Independent statuses that we can control – Campaign paused; Campaign removed Status about keyword approval process – Eligible Dependent statuses...

AdWords Campaign Status Explained

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AdWords campaign status is an indicator of the current state of a campaign in AdWords.  The “status” column has this information. The status column holds information about the campaign, and it’s bidding strategy as well. AdWords campaign status tells if your campaigns are running or they are stopped performing due to some errors like budget limitations. How to check AdWords...

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