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Email Marketing Best Practice During COVID 19 Pandemic

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We are indeed going through hard times, and this has affected everyone.  You probably have put a hold to most of your activities – from traveling to a postponement of your business activities as you heed to the safety measure put in place to curb the Covid-19 pandemic.  And as a business owner, you are dealing with a ton of challenges you have never encountered. Whether it’s the...

eCOMMERCE FORM SPAM

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In a recent Statistica study, worldwide eCommerce sales hit $3.46 trillion in 2016, up from $1.5 trillion as recently as 2015.  Looking forward, eCommerce sales are forecasted to be $6.54 trillion in 2020 according to the same report.  According to Statistica the top 3 online stores’ revenue amounted to almost $100 billion in 2017. Online shopping is one of the most popular online...

The Benefits of Custom Shipping Boxes

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In recent years, Amazon is, perhaps, the best example that proves the benefits of using custom shipping boxes. With a significant global presence, custom boxes from Amazon are instantly recognizable and have created great value for the brand. While Amazon happens to be a giant in the e-Retail space, this kind of brand value is something which every up-coming eCommerce vendor looks to build. Photo...

A Quick Guide to Referral Marketing

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Referral Marketing cannot only be implied as a powerful eCommerce marketing strategy but it involves a speck of trust also. Trust and reliability play an important role in any marketing strategy. Referral Marketing is one of many others. Also, it helps in earning higher conversion rates and revenues. What is Referral Marketing? Referral marketing involves transactional communication between a...

8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

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Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

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