Do you know what Google Ads Attribution models are, which ones Google currently supports, and how they work? If not, then you are in the right place. Through this blog, we will explore Google Attribution models in detail. We will cover the different types (i.e., last-click and data-driven), the models Google previously supported (first click, linear, time decay, etc.), how to change attribution models, their impact on bidding strategies, and which one you should choose…
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