Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google owns almost 70% of the internet search volume. Consequently, Google’s 97% of the revenue is from advertising. What does this mean for Google? – Hint: AdWords Updates – This means that Google has to check and balance the performance of AdWords, day-in and day-out. Google especially has to keep the interests...
Negative keywords are essential for all AdWords advertisers. They help regulate the campaigns for desired performance. We have discussed the importance of negative keywords in Search campaigns. We will learn the importance of negative keywords in Shopping campaigns in this blog. Why should you use Negative Keywords in Shopping Campaigns? We know that Search and Shopping campaigns are different...
Google Shopping Actions Google shopping has been on the rise; it is no news. Amazon has been successful in eating up Google share in the product-marketing segment. However, retailers are rushing to Amazon to advertiser while more and more shoppers are moving their product hunt to Amazon; leaving Google in dismay. Shopping Actions is Google’s effort to win back shoppers as well as retailer...
Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...
Most advertisers don’t appreciate this, but the product descriptions are the game changer for shopping ads. Not just because it helps Google pick your products for the right customer intent, the product description also helps customers make a purchase decision. And yes, it is essential to write descriptions that are explanatory, crisp and plagiarism-free. The reason I mention plagiarism...
AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...
What is Parallel Tracking? Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see...
URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark...
Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all...
Introduction to ValueTrack Parameters Using ValueTrack parameters is the most straightforward way for advertisers to track ads-related information. A ValueTrack parameter is a type of URL parameters. Advertisers can add them to their ad’s landing page URLs. These parameters track and record information about the source of an ad-click. ValueTrack parameters are the best pick for advertisers...
Dynamic search ads (DSAs) are an incredible approach to reach the traffic we never could target otherwise. They catch different searches that for which we don’t have ads. These targets can lead a way to explore more opportunities. Dynamic search ads can boost the potential of your search campaigns. We will learn more about DSAs and how to set up DSA campaigns in this blog. What are Dynamic...
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