Sending the right message to the right audience at the right time generates business and helps you convince potential customers to take the next step. The essence of a successful e-commerce sales strategy lies in knowing your potential customers well. Some of the questions you should ask are: Where are your target customers in their buyer’s journey?What are their main pain points?How...
Google Shopping Feed is the ultimate cluster of all the relevant information displayed over your Google Merchant Account. Later, this feed is used to execute multiple operations levels, allowing you to improve your sales and revenue. Now, this is something that we all know about the platform. However, what should you do when you want to have an eCommerce store generated via Shopify? Is it...
About two decades ago, international selling was reserved only for big corporations. However, now we are seeing global eCommerce happening at businesses of every size. eCommerce expansion has made it possible for businesses that don’t have billions of dollars, a multinational team, or a physical presence all over the globe to carry out international selling. The global eCommerce sales...
Ever since its introduction, Google Shopping has been one of the best tools in the toolkit of any modern-day marketer. No brand, business, or vendor wants to miss out on the opportunities of topping the Google Search Engine Result Page (SERP). This way, eCommerce vendors can easily scale up their businesses in no time, improving their sales & revenue over time. However, how many of you...
It’s another day for your eCommerce venture; you are all set to begin your day with a hot cup of coffee and your emails. However, there’s one specific email that has you triggered. Sent by Google, this email informs you that your Merchant Center account is currently under suspension. Just like that? Without any prior warning? Where did I go wrong? Yes, we understand the tons of...
So you have a Shopify store? Sounds great! How often do you find yourself switching between your store to Google Merchant Center, to upload similar information over both platforms? If you can be related to any of these questions, you already face trouble maintaining similar feeds between two distinctive platforms. What if we told you there’s a solution to the problem? A solution that will...
If not anything else, the year 2021 has definitely shown the business world how crucial automation is to e-commerce companies at large. If your organization is digitally savvy or is at least beginning to understand and value the many advantages automation affords, you’re probably heading in the right direction. The pandemic and the subsequent indefinite lockdown have unsurprisingly taken a toll...
If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads – including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search...
Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always...
All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends. The pay-per-click is a constantly evolving industry that, coupled with the AI learning advancements, makes it easier for merchants...