Advertisers (in America) are spending up to 80% of their Search Campaign budgets on Shopping Campaigns. This resulted in Google Shopping Ads crowding the Google Search Engine Results Page (SERP). And, just when we thought we would run out of positions for Shopping Ads, Google found new placements. Welcome, Smart Shopping Campaigns. Smart Shopping Campaigns are a combination of regular Shopping...
At the Search Marketing Expo Advanced, Google announced new Google AdWords features. These features include expansion of affiliate location extensions, competitive pricing insights, and updates on Google Shopping Actions program. Below are the new Google AdWords features announced at SMX Advanced 2018: EXPANSION OF AFFILIATE LOCATION EXTENSIONS TO YOUTUBE MOBILE FRIENDLY LOCAL CATALOG ADS ON...
We have compiled a list of highlights, pricing plans and also some relevant additional information about the best Shopify apps of 2018. First of all, Shopify is the world’s leading eCommerce promoter. Using Shopify, you can set up online businesses and manage them. And Shopify not only enables you to bring your offline stores online, but it also allows to optimize your products, advertise...
Five months into 2018 and we see Google Shopping Ads trending and are the favorite of business owners. AdWords users in UK and USA are shifting up to 80% of their search campaigns budgets on shopping campaigns; which is only fair as 2018-Q1 reports suggest that shopping campaigns are generating about 85% of clicks. Google is “the” marketplace. Is your business trending in 2018? If...
Most of you must have already started seeing AdWords Ad Suggestions card in the Recommendations tab of Google’s new AdWords interface. If you aren’t, don’t worry. You shall see them soon. I want to discuss this new addition, AdWords ad suggestions, in-depth in this article. If you are wondering what is there to discuss, trust me, there is a lot. Let’s dive right in! HOW...
Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google might not trigger ads from that campaign as often as they could. How to check Campaign Limited by Budget status? You can check Campaign Limited by Budget status in the status columns of campaign report table...
In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords Account Google Merchant Center Account AdNabu...
Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and...
Showcase Ads are a variety of Google Shopping Ads. They are elaborate, and they have collected information on similar products. Google shows showcase ads when users search for generic terms rather than particular products. Showcase ads are best to promote brands or new businesses and collection of products. Working and Advantages of Google shopping showcase ads Bidding, creation and Adding Ad...
An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user...
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