Tagimpressions

What is Impression Share in Google AdWords?

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Google defines Impression share (IS) as the percentage of impressions an ad receives to the total number of impressions that an ad could get. The definition is self-explanatory. But how can you calculate your Impression share? What are the types of Impression share? And what are its implications? We will discuss all that in this blog. Impression share (IS) calculation – (IS) = Impressions...

What is an Impression in Google AdWords?

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Each time a search query matches the keyword defined by an advertiser, ads are selected for bidding. Every instance after a successful auction when an ad is displayed is counted as an impression for that ad in Google AdWords. An impression is counted even when the ad is not the top or in the section of a search results page that is not visible to the user. Search Impression This ad displayed for...

What is a Click in Google AdWords?

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What is a Click? We are familiar that Google AdWords is an online pay-per-click advertising service. Google charges an advertiser only when someone clicks on their advertisement, but not the basis of impressions or CTR of an ad. In search and shopping campaigns an interaction with an ad is a click. A click is when the cursor of the mouse deliberately clicks on the displayed advertisement and...

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