CategoryGoogle Shopping Feed

Shopify Multi-Language: How to Make Your Online Store Multilingual?

S

“Better. More informed. Consistent. Highly personalized.” arguably the four pillars of eCommerce marketing & management, they set up the essence of your entire campaign. However, there’s one specific pointer in the list that can hinder your growth over different regions.    Are you one of those Shopify vendors who aspires to cover vast geographies to sell their products/...

Google Shopping Feed Audit: The Definitive guide

G

What is Google Shopping Feed?  The new generation is all about fast-paced technology usage. Technology makes life a lot easier and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search...

What is Google Product Category and How to add it to your Product feed?

W

What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query.  These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account.  These...

Google Shopping Feed For Shopify: The Definitive Guide

G

Losing money online in your business can be a frustrating experience, yet companies tend to operate at a loss. One of the main reasons these businesses do so is due to the lack of optimizing their Google Shopping campaigns or feeds.  One of the most important things you must do with your Google campaigns on platforms like Shopify is to optimize them accordingly so your products appear online...

Common Google Shopping Feed Errors and Fixes

C

If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it.  To help identify your product, Google needs to know some of the product...

Google Shopping Custom Labels: What Are They & How to Use Them?

G

When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. It’s essential that you understand the importance of having custom labels for your Google products. They can help in...

What is Google Shopping? and How Can it Benefit Your eCommerce Business?

W

The history of Google Shopping began in 2002 under the name ‘Froogle’ which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007.  In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e...

What is Data Feed? and How to create one for your eCommerce store?

W

What is Data Feed? A data feed is a way of sending structured, current, and up-to-date information. Usually for use on a website, app, or another online tool. Two common types of data feeds are news feeds and product data feeds.  We will focus on product data feeds here. With the help of the product data feed, it becomes much simpler to load information about products that are present in an...

What Are Product Listing Ads (PLA Ads) and How Do They Work?

W

What are Product Listing Ads or PLA’s? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as “Google Shopping Ads”. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad...