Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving. One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions which was launched initially in 2018. Google Shopping Actions combines the massive reach and online clout of Google along with a…
Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the past. Remember those product images that you see whenever you search for something on the…
The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs. Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data on other platforms apart from Shopping ads. Today the Surface Across Google program…
When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. Its essential that you understand the importance of having custom labels for your Google products. They can help in the process of organizing Shopping Campaigns to your preference, and then…
The history of Google Shopping began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands side by side with other…
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…