Tagshopping ads

12 Google Merchant Center Tips That You Must Try

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If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads – including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search...

Google Shopping Feed Attributes – What You Need To Know

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To list your product on Google or to ensure that your product ads work seamlessly, Google directs online merchants and e-store owners to upload the product data in the form of a feed. The feed needs to be uploaded to the Google Merchant Center.  What are Google shopping feed attributes?  Google Shopping feed can, in its simplest form, be thought to be a list of products or a spreadsheet...

How to get your google shopping feed approved?

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A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features.  There are two main types of data feed...

How to Optimize Shopify Product Data for Google Shopping?

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What is Shopify Product Data?  In a nutshell, the Shopify Product data is a spreadsheet in an XML format. This spreadsheet allows the merchants to include all the relevant information around their products that helps Shopify organize and showcase it to the users. Still, confused? Let’s give it another shot! Your Shopify product data is a form of product table that comprises all the...

How to Setup Shipping in Google Shopping Feed?

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“+ shipping extra” or “excluding shipping charges” is perhaps one of the sorest notifications to notice while we are checking out of an online store. Yes, the term ‘shipping’ is an eyebrow-raising term that has been one of the most significant reasons behind online shoppers abandoning their cart. To put it in perspective, over 25% of buyers drive away from...

Google Shopping For Shopify: The Ultimate Guide

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If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

Google Shopping Optimization: Step by step Guide

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Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

What is Google Shopping API & How to Use Them?

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“The sooner we drop the ‘e’ out of ‘e-commerce’ and call it commerce, the better,” a quote by Mr. Bob Willett (Former President of Best Buy International), is taking its shape to reality.   We live in a world that cannot be imagined without eCommerce. Today, online shopping has made its rightful place as an everyday part of our lives. It won’t be wrong to say that you can buy anything...

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

How to Set Up a Google Shopping Campaign for Success in 2021

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With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...