Shopify Walmart integration can be a smart move for merchants who want to broaden their horizons and spike their sales. With over 4.8 million Shopify stores and Walmart’s 120 million monthly visitors, this partnership opens doors to a vast customer base. It’s a chance to improve your store’s visibility by tapping into Walmart’s trusted reputation.
But then, how to sell on Walmart with Shopify? What can be the plan of action? And what prerequisites do you need? These are some questions that need answers, and that’s where this blog comes in.
Through this, we will guide you through the Shopify-Walmart integration process, highlighting everything from registering on the Walmart marketplace to using the right integration apps and more.
Plus, we will also look at ways to manage your products and fulfill orders, ensuring you make the most out of this powerful partnership.
So, let’s start then, shall we?
Table of Contents
Prerequisites For Shopify Walmart Integration
Before integrating your Shopify store with Walmart, there are a few key steps you need to complete:
- Create a Shopify Store: Your store should be fully operational to begin the integration.
- Apply for Walmart Marketplace: Approval from Walmart is necessary to proceed. This step involves detailing your business and products, ensuring they meet Walmart’s criteria.
- Location and Tax ID: You must be based in the U.S. or have a U.S. Tax ID for legal operations within the market.
- Product Codes: Assign GTIN or UPC to your products for marketplace tracking.
- Standards Compliance: Your operations should align with Walmart’s expectations for quality service, shipping, and seller performance.
Note💡: Having a U.S. Tax ID is not an absolute requirement for international sellers on Walmart, as long as you provide the necessary tax documentation specific to your country.
With these prerequisites checked off, you’re ready to take the next step.
Registering on Walmart Marketplace
To register and start selling on Walmart Marketplace, follow these steps:
1. Confirm Eligibility
- Business Tax ID or License Number (not an SSN)
- Supporting documents for business name and address
- History of online sales (e.g., on another marketplace or eCommerce platform)
- Products with GTIN/UPC GS1 Company Prefix Numbers
- Products compliant with Walmart’s Prohibited Products Policy
- Fulfillment system with returns capabilities (e.g., Walmart Fulfillment Services)
2. Create a Seller Account
- Visit Walmart’s seller signup form.
- Fill in your name, business name, business email, phone number, and password.
- Agree to the terms and conditions and create your account.
- Verify your business email through the link sent by Walmart.
3. Submit Business Verification Details
- Log in to your seller account and click “Get verified.”
- Provide your US Tax ID number (TIN), yearly gross merchandise value (GMV) range, and highest-performing category.
- Submit the verification form for review, which can take up to two business days.
4. Configure Payments
- Choose a third-party payment processor (Payoneer, Hyperwallet, or PingPong) based on your location.
- Set up your payment account and finalize your payout settings.
Note: New sellers may experience a payment hold of up to 14 days for US sellers and up to 21 days for international sellers.
5. Set Up Shipping
- Select your shipping templates to define fulfillment speed, shipping locations, and customer costs.
- Agree to Walmart’s Returns Shipping Service for return label printing.
- Enter the name and address of your return center.
After completing the registration process and ensuring your business meets Walmart Marketplace’s eligibility criteria, you’re now set to bridge the gap between your Shopify store and Walmart.
Let’s learn how.
Integrating Shopify with Walmart Marketplace: Methods and Tools
To integrate your Shopify store with Walmart, you can either use Shopify apps or various third-party apps and solutions. Let’s look at them one by one.
Shopify Marketplace Connect App
First, let’s start with the Shopify Marketplace Connect app. It is one of the most popular ways to facilitate the Shopify Walmart integration process. Here are the steps that one can follow:
- Install the App: Download and install Shopify Marketplace Connect from the Shopify app store to bridge your Shopify store with Walmart for streamlined listing, order, and inventory management.
2. Verify Your Account: Ensure your Walmart seller account is verified to enable a smooth integration.
3. Configure the App: Set up shipping rates and store policies according to marketplace needs and payment reception methods. Connect to Walmart via Shopify admin by selecting “Connect marketplaces” under Marketplace Connect and following Walmart’s setup prompts.
4. Synchronize: Changes to Shopify products and orders will automatically sync with Walmart, maintaining consistent inventory and order management.
5. Customize Listings: Use Marketplace Connect for importing and adjusting product listings, including setting metafields, attribute mapping for syncing Shopify attributes with Walmart, and customizing product titles and details.
6. Order Management: Automatically import Walmart orders into Shopify admin for processing, fulfilling, and updating shipping and tracking details, streamlining the order management process.
And that’s it. You are all set to go!
Other Shopify Walmart Integration Apps
- AmaZone DropShipper + Walmart (Rating: 4.4/5)
- Features: Sources products directly from Walmart, promotes Walmart products on your Shopify store, streamlines order and fulfillment processes, and leverages Walmart’s global reach.
- Pricing Plans: Freemium (Free), Suite ($50/month), Pro ($300/month), Startup ($35/month).
- CedCommerce Walmart Canada (Rating: 4.9/5)
- Features: Integration specifically for Walmart Canada, seamless management of product listings and inventory, and real-time synchronization.
- Pricing Plans: Basic ($59/month), Standard ($79/month), Premium ($99/month).
- SellerActive Inventory Listing (Rating: 4.8/5)
- Features: Efficient order management and fulfillment, real-time inventory tracking, and pricing optimization.
- Pricing Plan: Basic ($99/month).
- CedCommerce Walmart Connector (Rating: 4.8/5)
- Features: Automate your listing(s) migration from other apps with one click, manage unlimited orders and fulfillment from the Shopify dashboard, list unlimited products with bulk editing, real-time inventory, price syncing, and effortless bulk profiling for product categories, attributes, and shipping.
- Pricing Plans: Lite ($19/month), Basic ($49/month), Standard ($89/month), Advance ($129/month). Offers a 14-day free trial.
Additional Third-Party Solutions For Shopify Walmart Integration
- Knowband’s Walmart Shopify Integration App: Knowband’s app streamlines product uploading, inventory, and order management directly from your Shopify admin panel. Its key functionalities include profile-based uploads, real-time sync, and an automated process with cron jobs, enhancing operational efficiency.
- Hevo Data: Offers real-time data migration between Shopify and Walmart, ensuring analysis-ready data is always available. Hevo’s platform is designed to handle schema management and offers 24/7 support to users.
- ExportYourStore: Provides the capability to manage multiple Walmart accounts from your Shopify store, simplifying inventory and order management across platforms. It also supports automatic category matching and SKU optimization for Walmart.
With these integration tools in place, let’s shift our focus to strategies that enhance product management across both Shopify and Walmart.
Product Management Across Shopify and Walmart
The following strategies can help you effectively manage your inventory across Shopify and Walmart:
- Map Product Attributes: Use Shopify Marketplace Connect for attribute mapping, ensuring your Shopify products align with Walmart’s requirements for seamless listing integration.
- Optimize Product Titles: Customize product titles by adding specific attributes to improve visibility and appeal on Walmart’s platform.
- Bulk and Single Product Editing: Leverage bulk editing for large inventories and single edit mode for detailed individual product adjustments, facilitating efficient management across both platforms.
- Maintain Up-to-Date Listings: Regularly update product information, including pricing and stock levels, to ensure compliance with Walmart’s standards and maximize product visibility.
With that, let’s now learn how to simplify order management and fulfillment to boost customer satisfaction and efficiency.
Managing Orders and Fulfillment
When selling on Walmart through Shopify integration, managing orders and fulfillment is key. Here’s what you need to know:
- Order Management and Fulfillment: Shopify’s Marketplace Connect app automates order import from Walmart into your Shopify admin. Orders placed on Walmart appear in your Shopify admin, enabling direct fulfillment from Shopify with automatic shipping and tracking updates sent back to Walmart.
- Walmart Fulfillment Services (WFS): WFS stores your products in Walmart fulfillment centers and handles picking, packing, and shipping directly to customers within two days. It includes customer support and returns, increasing product impressions and conversions with a Walmart TwoDay badge.
- Pros and Cons of WFS: WFS offers two-day shipping and no monthly subscription fees, with Walmart managing all fulfillment steps. However, it’s exclusive to Walmart sellers and has specific requirements for product dimensions and international shipping limitations.
- Applying for WFS: Approved Walmart Marketplace sellers can apply for WFS through the Seller Center, requiring detailed business and inventory information. Listings must be converted to WFS listings to utilize the service.
Integrating Shopify with Walmart and using WFS can expand your customer base and streamline operations. Consider the pros and cons of WFS to determine if it’s right for your business.
Note: For more information, please refer to the Walmart Fulfillment Services Page. 💡
Conclusion
Starting your journey with Shopify Walmart integration opens up a world of potential for merchants. This guide has shown you how to combine Shopify’s ease of use with Walmart’s extensive customer reach.
By carefully following the outlined steps and continuously refining your approach, you can make the most of both these platforms.
Here’s to leveraging this opportunity for your business’s growth and success!
FAQs
1. What is Shopify Walmart Integration?
Shopify Walmart Integration is the process of connecting your Shopify store with the Walmart Marketplace. This integration allows Shopify merchants to list their products on Walmart.com, manage inventory, and fulfill orders directly from their Shopify dashboard. It aims to streamline operations and increase sales by tapping into Walmart’s vast customer base.
2. Why should I consider integrating my Shopify store with Walmart?
Integrating your Shopify store with Walmart can significantly increase your store’s visibility and access to millions of potential customers. Walmart is one of the largest retail marketplaces in the U.S., offering a broad audience that can lead to increased sales, brand exposure, and market reach.
3. How can I integrate my Shopify store with Walmart?
Integration typically involves creating a Walmart Seller Account and then using the official Walmart Marketplace app available in the Shopify App Store to connect your Shopify store with Walmart. The app facilitates product listing, inventory synchronization, and order management between Shopify and Walmart.
4. Are there any fees associated with selling on Walmart through Shopify?
Yes, selling on Walmart Marketplace through your Shopify store involves certain fees. While there are no setup or monthly fees, Walmart charges a referral fee on each sale, which varies by product category. It’s essential to review these fees to understand the cost implications for your business.
5. Can I select which products to list on Walmart from my Shopify store?
Absolutely. Through the Shopify Walmart Integration app, you have the flexibility to choose which products you want to list on Walmart. This allows you to tailor your product offerings based on marketplace demand, profitability, and strategic business goals.
6. How does inventory management work with Shopify Walmart Integration?
The integration app synchronizes your inventory between Shopify and Walmart in real time. This ensures that your stock levels are updated automatically across both platforms, minimizing the risk of overselling and helping you manage your inventory more efficiently.
7. How do I manage orders from Walmart in my Shopify store?
Orders placed on Walmart for your products are automatically imported into your Shopify dashboard. This allows you to fulfill and manage Walmart orders directly from Shopify, streamlining your operations and providing a unified view of your sales across platforms.
8. What are the best practices for optimizing sales on Walmart through Shopify integration?
Best practices include ensuring your product listings are complete and SEO-friendly, maintaining competitive pricing, offering compelling product descriptions and high-quality images, and providing excellent customer service. Additionally, taking advantage of Walmart’s promotional tools can help increase visibility and sales.
9. Can I track my sales performance on Walmart through Shopify?
Yes, the Shopify Walmart Integration app provides analytics and reporting features that allow you to track your sales performance, inventory levels, and other key metrics directly from your Shopify dashboard. This data can be invaluable for making informed business decisions.
10. Are there any support resources available for Shopify Walmart Integration?
Both Shopify and Walmart provide extensive support resources, including documentation, tutorials, and customer service teams. Additionally, the Shopify Community forums and Walmart Seller Help Center are great places to seek advice, share experiences, and find answers to common integration questions.
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