google ads display campaigns


An engagement in Adwords occurs when a customer takes action on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when users expand the ads. Video ads: For video ads, Google records engagements when users click on a teaser or expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user watches the video for 10 seconds or the entire…