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Conversion Tracking

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Setup Shopify Conversion Tracking is a great way to get more insights into your advertising efforts. If you’re not sure how to start using Google Ads conversion tracking, this article will guide you through the process. You’ll learn how to install and customize your pixel code to measure conversions from each of your ad campaigns. What is Conversion-Tracking? A conversion is an action that your organization can perform to generate revenue. Subscribing to a newsletter,…

Conversion tracking in Google Ads accounts helps you figure out if your present efforts are yielding the results you want. This post goes through the most important advantages of tracking your campaign conversions, the value of conversion tracking to your business, and how to utilize its power for long-term growth. What is conversion tracking? Conversion tracking is the procedure by which a mobile measurement partner tracks a defined data element within a mobile app. When…

Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and removing the existing ones. How do Product Groups in…

An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user watches the video for 10 seconds…