max cpc


How to Use Google Shopping Bidding Strategies

What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

What is Cost Per Click in Google AdWords?

What is the cost per click? Cost per click is the price an advertiser pays to a pay-per-click advertising campaign service provider like Google AdWords or Microsoft Bing Ads, for each click the advertiser get on their ad through these PPC platforms. Note: CPC is a measurement of an advertising campaign’s cost on per-click basis whereas PPC is a payment method of an advertisement campaign based on...

Should You Ever Pause Keywords That Are Under Performing Or Not?

Often we are in the dilemma to pause keywords that are under performing or not. We face this scenario day in and day out. You have 100s of ad groups, most of them are converting at a good conversion ratio. But there are some ad groups which have a lower conversion ratio. What should you do in this case? We are assuming in this post that you have a good campaign structure with single keyword ad...

Why Is There a Difference Between Average CPC and Max CPC?

Bidding in AdWords is extremely complex. Every time a user searches in Google, an auction takes place between many advertisers who are targeting the search term. How much each advertiser needs to pay depends both on the max CPC bid & the quality score. Let us now study Average CPC and Max CPC in detail. Max CPC Max CPC is the variable you have control on. One can decide the maximum amount you...

How Often Should You Change Keywords Bids or AdGroups?

A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be...

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