Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Bidding in AdWords is extremely complex. Every time a user searches in Google, an auction occurs between many advertisers targeting the search term. How much each advertiser needs to pay depends on the max CPC bid & the quality score. Let us now study Average CPC and Max CPC in detail. Max CPC Max CPC is the variable you have control over. One can decide the maximum amount you are ready to pay per click…
A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be to learn as fast as possible by spending the least amount…