Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the past. Remember those product images that you see whenever you search for something on the…
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…
When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. Its essential that you understand the importance of having custom labels for your Google products. They can help in the process of organizing Shopping Campaigns to your preference, and then…
Before we get into a detailed understanding of ad groups in Google Ads, lets first try to get the picture of the structure of a Google Ads account better. Google Ads is a three-layered structure wherein each account is associated with an email address. In other words, one email address can have only one Google Ads account. (This has changed recently but let’s stick to this number as of now). Each Google Ads account can…