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63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

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The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Facebook Ads Vs. Google Ads: Which Is Better for Your Business Objectives?

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Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...

The Ultimate Guide To Boost Sales By 30% Using Google Ads

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How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales. While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart...

What are campaigns in AdWords?

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We are well-versed with keywords, ad copies, and bids. We did learn about Ad Groups in one of the previous blogs. In this blog, I want to explain what campaigns are in AdWords. We will learn about the different campaign types, best practices and more. What is a Campaign? A campaign, in general, is an organized way to achieve a goal. Similarly, a campaign is the first step of organizing an AdWords...

What is Google AdWords?

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What is Google AdWords and Internet Marketing? I will be discussing what is Google AdWords and about PPC and internet marketing in this blog. Pay-Per-Click Marketing or PPC, in short, is an online advertising model which is aimed at driving traffic to websites of businesses. An advertiser pays the host or the publisher when their ad gets a click. A few popular PPC Advertising service providers...